The current young population (Generation Y and Z) is the most diverse and best educated generation ever. They have been shaped by technology and are true marketing game changers. Old handbook marketing approaches are bound to fail with this large consumer demographic. High time for a cross-generational reality check!
In a recent InSites Consulting global research project (in cooperation with GMI) we talked to Baby Boomers, Gen X, Gen Y & Gen Z consumers, taking a closer look at what differentiates these new consumer generations in the market today from the post ones.