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Brand knowledge“I have “friended” these How Cool Brands Stay Hot @ForzaRetail

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Brand knowledge“I have “friended” these fashion brands on Facebook…” Next 12 % H&M 17 % H&M 10 % Esprit 15 % Zara 7% Boss 11 % Gap 7% C&A 11 % Diesel 7% Diesel 10 %Source: MasterCard 2 country study August 2011 –respondents aged 18-30 in UK and GermanyN (Germany) = 307 / N (UK) = 305 / Filter: Only fashion brands and if know the brands at least reasonably well

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