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Touch points- Impact ranking of How Cool Brands Stay Hot @ForzaRetail

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Touch points- Impact ranking of contact moments “ Positive impact on the image of fashion retailer…” 1 Website 67% 58% 46% 2 Advertising 47% 39% 3 Shop staff 45% 16% 4 Social media pages 15% 11% 5 Events or shows 17% 13% 6 Call center 10% 8% 7 Blogs 8%Source: MasterCard 2 country study August 2011 –respondents aged 18-30 in UK and GermanyN (Germany) = 290 / N (UK) = 297 / Filter: Only grocery brands and if have mobile phone

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