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Touch points- Impact ranking of How Cool Brands Stay Hot @ForzaRetail

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Touch points- Impact ranking of contact moments “ Positive impact on the image of grocery retailer…” 1 Website 60% 36% 43% 2 Advertising 65% 57% 3 Shop staff 49% 17% 4 Call center 11% 7% 5 Events or shows 16% 10% 6 Social media pages 12% 6% 7 Blogs 10%Source: MasterCard 2 country study August 2011 –respondents aged 18-30 in UK and GermanyN (Germany) = 290 / N (UK) = 297 / Filter: Only grocery brands and if have mobile phone

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