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Usage of mobile phone in buying process “ At a grocery retailer, I am interested in these apps…” 1 Discounts when checking-in 37% 28% 29% 2 Special deals offered 26% 28% 3 Product information via barcodes 28% 23% 4 Payment 21% 23% 5 Augmented reality to try out products 18% 18% 6 Most efficient shopping route 22% 19% 7 Share shopping list 20% 21% 8 Dedicated store web sites 15%Source: MasterCard 2 country study August 2011 –respondents aged 18-30 in UK and GermanyN (Germany) = 290 / N (UK) = 297 / Filter: Only grocery brands and if have mobile phone

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