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Brand knowledge“Coolest fashion brand is…”Topshop/ How Cool Brands Stay Hot @ForzaRetail

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Brand knowledge“Coolest fashion brand is…”Topshop/ Topman 12 % H&M 9% River Island 8% Esprit 7% Next 7% New Yorker 4% Nike 5% Jack & Jones 4% H&M 5% S. Oliver 3% Newlook 5% Nike 3% Zara 3% Zara 3% Asos 3% Adidas 3% Super dry 2% C&A 2% Debenhams 2% Diesel 2%Source: MasterCard 2 country study August 2011 –respondents aged 18-30 in UK and GermanyN (Germany) = 307 / N (UK) = 305 / Filter: Only fashion brands

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