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Brand knowledge“Coolest grocery brand is…” How Cool Brands Stay Hot @ForzaRetail

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Brand knowledge“Coolest grocery brand is…” Tesco 22 % Rewe 14 % ASDA 13 % Edeka 9% Sainsbury’s 10 % Lidl 8% Waitrose 8% Aldi 7% Morrison’s 4% Kaufland 6% Aldi 1% Real 5%Marks & Spencer 1% Netto 3% Lidl 1% Penny 2% Globus 2% Tegut 1%Source: MasterCard 2 country study August 2011 –respondents aged 18-30 in UK and GermanyN (Germany) = 300 / N (UK) = 302 / Filter: Only grocery brands

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