Agencies of the future
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This is the input presentation for the idea competition about agencies of the future. It runs on Jovoto from June 12 to July 17, 2012 www.jovoto.com
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Agencies of the future
- 1. Agencies of the future
- 2. Join us on Jovoto Jamming ideas From June 26 until July 10, 2012 a collaborative think tank of 13 partners calls for creative ideas about the agencies of the future http:// agenturenderzukunft.jovoto.com
- 3. The initiators Joerg Jelden & frührot The independent trend & transformation consultant Joerg Jelden initiated this project together with frührot from Vienna. Joerg is conducting this project http://www.jeldenttc.com http://fruehrot.at
- 5. What if ... Companies start to insource creative tasks and once again establish their own communication agencies in-house? Like Samsung does with Cheil http://www.cheil.com
- 6. What if ... Agencies work purely on the principles of self-organisation and motivation where projects are pitched internally, employees decide what project they work on and what role they take? Like Valve does: http://assets.sbnation.com/assets/1074301/ Valve_Handbook_LowRes.pdf
- 7. What if ... Agencies only have a core team of project managers plus a strong network of partners and freelancers?
- 8. What if ... Agencies manage and nurture their community of partners and freelancers in order to broaden their portfolio and improve capacity? Like IBM does with Liquid
- 9. What if ... Agencies excel at managing cooperations with suppliers, specialists competitors and other clients divisions?
- 10. What if ... Agencies receive fees based on quality of the output or performance instead of time spent on the job?
- 11. What if ... Agencies work more closely with start-ups and receive shares for taking care of all their communication tasks?
- 12. What if ... Agencies bring brands and start-ups together and help to create compelling brand cases?
- 13. What if ... Agencies develop and market their own products, content or intellectual properties instead of doing commisioned work only? Like Anomaly, Let There Be Dragons, Made by Many do: http://madebymany.com/blog/picle-developments
- 14. What if ... Agencies would develop product and service concepts for clients and receive licensing fees?
- 15. What if ... Agencies would be organised as collective, cooperatives, associations, partnership, sociocracies or institutes? http://en.wikipedia.org/wiki/Sociocracy
- 16. What if ... Agencies would be loosely organized like a network of like-minded professionals Like The Dark Horse has done http://www.thedarkhorse.de/we-are-people/
- 17. What if ... Agencies would embrace agile ways of working (iterative, rapid prototyping, Scrum, Kanban) and abandon linear waterfall processes? http://en.wikipedia.org/wiki/Agile_software_development
- 18. What if ... Agencies would act like start-ups? http://www.slideshare.net/flbostic/lean-planning-for-nimble-agences- mirren-new-business-conference-2012
- 19. What if ... Agencies try to reinvent themselves but clients stay conservative?
- 20. What if ... Agencies avoid emails and meetings in favour of collaboration tools (Basecamp, Podio, Trello), internal microblogs, wikis etc.?
- 21. What if ... Agencies would not have offices and workplaces anymore and work completely virtual across the globe?
- 22. What if ... Agencies would gamify their internal ways of working in order to get more things done and increase fun at work?
- 23. What if ... Agencies would act like venture capitalists and invest in promising start-ups and ideas?
- 24. What if ... Agencies would work for and get paid by people instead of clients?
- 25. What if ... Agencies would become educators/ universities that train new talent on projects? Like Hyper Island does http://www.hyperisland.com
- 26. What if ... The current value chain breaks and highly efficient creative factories take care of all production and adaption issues Similar to Tag Worldwide http://www.tagworldwide.com/en
- 27. What if ... The importance of creative work further declines while administration, consulting, compliance, security and legal issues gain ground?
- 28. What if ... Agencies only develop strategies, concepts and ideas
- 29. What if ... Agencies become kindergartens so that little ones are taken care of while staff is more at ease and inspired