How agile & lean workflow will save
our dinosaur asses

Don’t Bring a Gun
to a Drone Fight
Welcome to
The Future...

Welcome to the Future
Things are
complicated.
Let’s admit that
we can no
longer predict
what your
brand will need
tomorrow...
let alone in a
yea...
“Everybody has
a plan until they
get punched in
the face.”
― Mike Tyson
PREDICTION
VS
DISCOVERY
AGILE vs WATERFALL
“There aren’t enough
bugs.”
-Sergey Brin
(Less Bugs=not shipping)
Algorithm
SOFTWARE = BRAND??
Quote
••

Rod Trad
(RED THREAD)
“This company is yours to
steer. Toward opportunities and
away from risks. You have the
power to green-light projects.
You...
This idea
doesn’t come
from a
brand
manager
(a

ovie)
agile	 m
n
STOCK & FLOW
Barkley Traditional System

Infernal Machine

Community Managers
5 False Gods of
Agile Storytelling
1.

Process
Is
Evil
Process is the Plan
“The only secret of
magic is that I'm
willing to work
harder on it than
you think it's worth.”
-Penn Jillette
2.
Preciousness
(Stop screwing w/ it & SHIP
IT!!!)
3.

If you build
it...
(Your content needs
distribution, or nobody is
going to see it)
4.

They Love Us...
(Nobody gives a shit until
they need you, so context
becomes central)
(Instant gratification
is a virus)

5.
Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency
Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency
Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency
Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency
Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency
Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency
Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency
Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency
Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency
Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency
Upcoming SlideShare
Loading in …5
×

Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency

802 views

Published on

Your agency can't push out content quick enough & production loops are getting tighter & tighter. An adaptive workforce is easier said than done, but if you don't begin integrating agile & lean thinking into your agency DNA, you're going to continue to go the way of the dinosaur (if you haven't already).

1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
802
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency

  1. 1. How agile & lean workflow will save our dinosaur asses Don’t Bring a Gun to a Drone Fight
  2. 2. Welcome to The Future... Welcome to the Future
  3. 3. Things are complicated. Let’s admit that we can no longer predict what your brand will need tomorrow... let alone in a year
  4. 4. “Everybody has a plan until they get punched in the face.” ― Mike Tyson
  5. 5. PREDICTION VS DISCOVERY
  6. 6. AGILE vs WATERFALL
  7. 7. “There aren’t enough bugs.” -Sergey Brin (Less Bugs=not shipping)
  8. 8. Algorithm SOFTWARE = BRAND?? Quote
  9. 9. •• Rod Trad (RED THREAD)
  10. 10. “This company is yours to steer. Toward opportunities and away from risks. You have the power to green-light projects. You have the power to ship products.”
  11. 11. This idea doesn’t come from a brand manager
  12. 12. (a ovie) agile m n
  13. 13. STOCK & FLOW Barkley Traditional System Infernal Machine Community Managers
  14. 14. 5 False Gods of Agile Storytelling
  15. 15. 1. Process Is Evil
  16. 16. Process is the Plan
  17. 17. “The only secret of magic is that I'm willing to work harder on it than you think it's worth.” -Penn Jillette
  18. 18. 2. Preciousness (Stop screwing w/ it & SHIP IT!!!)
  19. 19. 3. If you build it... (Your content needs distribution, or nobody is going to see it)
  20. 20. 4. They Love Us... (Nobody gives a shit until they need you, so context becomes central)
  21. 21. (Instant gratification is a virus) 5.

×