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Creating conversations on LinkedIn: how and why

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A look at how Sheffeidl Hallam University is using its LinkedIn presence to raise awareness, and engage businesses and alumni. Check out the slide notes for the full story.

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Creating conversations on LinkedIn: how and why

  1. 1. Lots of collaboration
  2. 2. ‘The Big Three’
  3. 3. Brand awareness
  4. 4. Conor Moss blog
  5. 5. Business engagement
  6. 6. Alan Smith blog
  7. 7. Alumni engagement
  8. 8. Audiences
  9. 9. Audience analysis from company page
  10. 10. Reputational campaign
  11. 11. Hallam Fund
  12. 12. Nostalgia
  13. 13. Three good things about LinkedIn
  14. 14. Data
  15. 15. Learning and development
  16. 16. Feels ‘newsy’
  17. 17. Three less good things about LinkedIn
  18. 18. Interface is still developing
  19. 19. Opportunities for universities using LinkedIn
  20. 20. More / better thought leadership
  21. 21. Learning platform
  22. 22. More personalised alumni engagement
  23. 23. Questions… or answers @joemcafield blogs.shu.ac.uk/socialmedia

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