Fergus Bell

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Fergus Bell

  1. 2. Sorting the social media chaos Fergus Bell Senior Producer, Associated Press Television News @fergb
  2. 3. How do I sort the chaos? <ul><li>Effective Monitoring </li></ul><ul><li>Lists, lists, lists and a few more lists </li></ul><ul><li>Context and Verification </li></ul>
  3. 4. Effective Monitoring <ul><li>Know what sites to monitor for a situation </li></ul><ul><li>Use the right tools for the job </li></ul>
  4. 5. Lists, lists, lists and a few more lists <ul><li>Lists don’t add to the followers….or the chaos </li></ul>
  5. 6. Context and Verification <ul><li>When possible verify the facts on the ground </li></ul><ul><li>Perform verification of the content and of the individual </li></ul><ul><li>REMEMBER: Contributors need their own verification that you are genuine </li></ul>
  6. 7. www.ap.org

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