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Edward Barrow


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Edward Barrow

  1. 1. Intelligent Relationships Through Content
  2. 2. Who we are <ul><li>idio connects and structures content and customer data in real-time to enable trusted & measurable customer relationships. </li></ul><ul><li>idio delivers the right content to the right customer, at the right time, on the right channel. </li></ul><ul><li>idio helps businesses develop authority and insight, driving intelligent customer relationships. </li></ul>
  3. 3. What we see <ul><li>Customer-centricity is a competitive advantage. Successful publishers are reorganising and restructuring around the customer </li></ul><ul><li>The key to customer-centricity is understanding your audience’s interests, and delivering what they want </li></ul><ul><li>Through technology customer relationships can be understood, built and managed at scale </li></ul><ul><li>Proactive Customer-based strategies NOT Reactive Product-based strategies </li></ul>
  4. 4. Content to Customer <ul><li>Understand your content to understand your audience </li></ul><ul><li>Analytics is the key </li></ul><ul><li>Analytics must go beyond the pageview to understand your audience’s interests, across all channels </li></ul><ul><li>Identity association is the key to maintaining a single customer view </li></ul>
  5. 5. Just because you don’t own it… <ul><li>Real-time external stream data is available and highly valuable </li></ul><ul><li>Every tracked interaction can allow you to discover more about the individual’s journey </li></ul><ul><li>Monetize the audience not the content </li></ul>
  6. 6. The Question of Privacy <ul><li>Personalisation is a great customer value proposition </li></ul><ul><li>Transparency is the key </li></ul><ul><li>Engage the customer in the data gathering process </li></ul><ul><li>Your audience is more intelligent than you think about personalisation </li></ul>
  7. 7. Case Study Time
  8. 13. [email_address] @idioplatform