Presentation by chi ming

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Presentation by chi ming

  1. 1. Leveraging crowds to achieve big <ul><li>18 Dec 2010 </li></ul>
  2. 2. What social media aims to achieve today... <ul><li>Interaction and engagement </li></ul><ul><li>Feedback </li></ul><ul><li>Advocacy </li></ul>
  3. 3. What it could be... <ul><li>Involvement </li></ul><ul><li>Empowerment </li></ul><ul><li>Collaboration </li></ul>
  4. 6. C ollaborative S ocial R esponsibility <ul><li>Make consumers the campaign drivers </li></ul><ul><li>Provide vision and platform </li></ul><ul><li>Allocate grants to causes with the most support </li></ul>
  5. 7. Accelerating the tipping point <ul><li>I believe that we can change mindsets and inspire action faster if we spearhead a collaboration,which means similar objectives, instead of an exchange, which is a compromise. </li></ul>
  6. 8. What's needed? <ul><li>Vision </li></ul><ul><li>Platform: Connections, funding & tools </li></ul><ul><li>Support: Guidance & Affirmation </li></ul>
  7. 9. How this benefits brands <ul><li>Tipping point: when your customers take ownership and get others involved </li></ul><ul><li>Bond: shared achievement </li></ul><ul><li>Selflessness makes you likable </li></ul>
  8. 10. Thanks for listening :) <ul><li>Now let's tackle your questions. </li></ul>

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