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  1. 1. Is Viral effective enough? <ul><li>Quality of attention </li></ul><ul><li>vs </li></ul><ul><li>Quantity of attention </li></ul>
  2. 2. My 1st Viral
  3. 3. 257,687 views
  4. 4. Enough people has certainly seen it.
  5. 5. But how many was actually affected by it?
  6. 7. Top 10 videos with the most views on youtube?
  7. 8. Which of the top 10 videos actually motivated a realistic change in behavior?
  8. 9. Shouldn’t it be a question of how many people being convinced by your message as opposed to how many hearing your message?