Engagement strategy101

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Engagement strategy101

  1. 1. Good brands interact.Great brands engage.<br />
  2. 2. About Engagement StrategyProper planning is critical to ensure an engaging and compelling user experience that connects with your business, brand, marketing and user goals. As specialists in user engagement, we follow a rigorous, proprietary process to ensure no stone is unturned when considering how to engage your users.<br />
  3. 3. Great planning ensures:- You don’t waste time and money on redesigning a less-than-effective/un-usable Web assets later on- You understand what your users want early in the project- Your users get the most from your Web assets easily (info, satisfaction, etc)<br />
  4. 4. Engagement Strategy comprises:<br />Engagement Review<br />Engagement Recommendation<br />
  5. 5. Engagement Review<br />Context<br />Business & Mktg Goals<br />Brand, Products & Services<br />Resources & Strengths<br />Constraints & Weaknesses<br />Competitor Review<br />Content<br />Content Strategy Channel Mix<br />SEO & SEM<br />IA & Usability<br />Social Influence Mktg<br />Consumer/User<br />User (digital) profile<br />Info needs<br />Sentiment<br />User experience<br />AIDA path<br />Search insights<br />
  6. 6. Context<br />Business & Mktg Goals<br />Brand, Products & Services<br />Resources & Strengths<br />Constraints & Weaknesses<br />Competitor Review<br />Content<br />Content Strategy <br />Channel Mix<br />SEO & SEM<br />IA & Usability<br />Social Influence Mktg<br />Engaging<br />Proposition<br />Consumer/User<br />User (digital) profile<br />Info needs<br />Sentiment<br />User experience<br />AIDA path<br />Search insights<br />
  7. 7. Content<br />Strategy<br />Context<br />Business & Mktg Goals<br />Brand, Products & Services<br />Resources & Strengths<br />Constraints & Weaknesses<br />Competitor Review<br />Content<br />Content Strategy <br />Channel Mix<br />SEO & SEM<br />IA & Usability<br />Social Influence Mktg<br />Engaging<br />Proposition<br />
  8. 8. Context<br />Business & Mktg Goals<br />Brand, Products & Services<br />Resources & Strengths<br />Constraints & Weaknesses<br />Competitor Review<br />Engaging<br />Proposition<br />Brand Communication<br />Consumer/User<br />User (digital) profile<br />Info needs<br />Sentiment<br />User experience<br />AIDA path<br />Search insights<br />
  9. 9. Content<br />Content Strategy <br />Channel Mix<br />SEO & SEM<br />IA & Usability<br />Social Influence Mktg<br />Engaging<br />Proposition<br />User Experience<br />Consumer/User<br />User (digital) profile<br />Info needs<br />Sentiment<br />User experience<br />AIDA path<br />Search insights<br />
  10. 10. Engagement Review<br />Engagement Recommendation<br />Engaging Proposition<br />Engagement Touchpoints/Channels<br />Social Influence Marketing<br />User Experience<br />Web Design Considerations<br />Creative Ideas<br />Tone & Manner<br />Testing<br />Content Strategy & Rollout<br />
  11. 11. Parting thought:Engagement cannot be bought.It can only be earned.<br />
  12. 12. Thank you.Joel Lim | workingstrategy.wordpress.com<br />

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