Clients & Pricing

1,081 views

Published on

My talk at Port80 2012 (Newport) on pricing & handling clients in the web

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,081
On SlideShare
0
From Embeds
0
Number of Embeds
85
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Clients & Pricing

    1. 1. #p80N Clients & Pricing (...and a smorgasbord of other treats) @Joel_Hughes of jojet.com
    2. 2. thank you
    3. 3. ...a brief history of me• Dragon 32• Degree in computing• Worked for AMEX/British Airways
    4. 4. MicroBrain Ltd.
    5. 5. Journeypermie contractor freelancer agency?
    6. 6. General Work• The sort of stuff Jojet does• (to set the context here...)
    7. 7. “How much does asimple website cost?”
    8. 8. How I price work...
    9. 9. How I get paid...
    10. 10. Pricing**see blog for links
    11. 11. No magic formula!
    12. 12. Hourly & fixed both work
    13. 13. Part of freelancing
    14. 14. Mistakes will happen
    15. 15. Do you value yourself?
    16. 16. Uncertainty is common
    17. 17. Huge spectrum
    18. 18. You don’t want to win every job
    19. 19. Helps filter tyre kickers
    20. 20. Some people willalways think you charge a lot. Always.
    21. 21. You have to learn to negotiate.
    22. 22. It’ll take a while to get the hang of it.
    23. 23. hourly v fixed
    24. 24. Hourly
    25. 25. Hourly• You does the work, you earns the money
    26. 26. Hourly• You does the work, you earns the money• You are selling hours
    27. 27. Hourly• You does the work, you earns the money• You are selling hours• timesheet (& arguments!)
    28. 28. Hourly• You does the work, you earns the money• You are selling hours• timesheet (& arguments!)• ...not always liked by clients (how much?)
    29. 29. Fixed• clients like as it is more defined• Project/phase costs• More task related• More risk! /cont....
    30. 30. Freedom to determine price based on..• How busy you are...• The value to the client• The size of the purse• How much you like/dislike the client• How much you like/dislike the job
    31. 31. Andy Clarke’s Approach• Estimate entire project in 2 week sprints• 2 week block & then re-assess• One project at a time
    32. 32. Spec one liners...“There will be an ecommerce element to thewebsite”
    33. 33. Time Tracking• For where my time is spent• For how project progress• For how projects delivered
    34. 34. Support Clients• Good for recurring revenue• Bad if you don’t package it properly
    35. 35. Product Plug
    36. 36. Tactics• “Do you have a budget in mind?” (invest!)• Don’t allow your process to be shortcut
    37. 37. Quotes
    38. 38. “If you’re charging flat rate, you’re taking on therisk. If you take on the risk, you should alsoaccept some of the benefits.”
    39. 39. “...if you’re running a business, you cannot beafraid to ask for money. If people enjoy yourwork and if you educate them on the process,they will feel justified to give you what you ask.”
    40. 40. “I get paid for what I know, not necessarilywhat I do”
    41. 41. “People will look at your high billing rate andthey will think youre rich.These are the samepeople that think youll forget how much childbirth hurts and that owning your own businessmeans you can goof off all the time.”
    42. 42. Andy Budd“Sadly far too many designers choose tocompete on price.We enjoy what we do somuch, we’ll do it for free in our spare time. Sowhen somebody says they are willing to pay us—even if it’s less than what we wanted—wefeel flattered and eagerly accept the challenge.The desire to create is so strong in most of us, itclouds our judgement.”
    43. 43. T-t-t-that’s all folks@joel_hughes (twitter/instagram)jojet.comp.s. Google formp.p.s. am always on the look out to collaborate with people moretalented than me (i.e. everybody else in this room)p.p.p.s @stevekirtley

    ×