Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

1

Share

Download to read offline

Clients & Pricing

Download to read offline

My talk at Port80 2012 (Newport) on pricing & handling clients in the web

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Clients & Pricing

  1. 1. #p80N Clients & Pricing (...and a smorgasbord of other treats) @Joel_Hughes of jojet.com
  2. 2. thank you
  3. 3. ...a brief history of me• Dragon 32• Degree in computing• Worked for AMEX/British Airways
  4. 4. MicroBrain Ltd.
  5. 5. Journeypermie contractor freelancer agency?
  6. 6. General Work• The sort of stuff Jojet does• (to set the context here...)
  7. 7. “How much does asimple website cost?”
  8. 8. How I price work...
  9. 9. How I get paid...
  10. 10. Pricing**see blog for links
  11. 11. No magic formula!
  12. 12. Hourly & fixed both work
  13. 13. Part of freelancing
  14. 14. Mistakes will happen
  15. 15. Do you value yourself?
  16. 16. Uncertainty is common
  17. 17. Huge spectrum
  18. 18. You don’t want to win every job
  19. 19. Helps filter tyre kickers
  20. 20. Some people willalways think you charge a lot. Always.
  21. 21. You have to learn to negotiate.
  22. 22. It’ll take a while to get the hang of it.
  23. 23. hourly v fixed
  24. 24. Hourly
  25. 25. Hourly• You does the work, you earns the money
  26. 26. Hourly• You does the work, you earns the money• You are selling hours
  27. 27. Hourly• You does the work, you earns the money• You are selling hours• timesheet (& arguments!)
  28. 28. Hourly• You does the work, you earns the money• You are selling hours• timesheet (& arguments!)• ...not always liked by clients (how much?)
  29. 29. Fixed• clients like as it is more defined• Project/phase costs• More task related• More risk! /cont....
  30. 30. Freedom to determine price based on..• How busy you are...• The value to the client• The size of the purse• How much you like/dislike the client• How much you like/dislike the job
  31. 31. Andy Clarke’s Approach• Estimate entire project in 2 week sprints• 2 week block & then re-assess• One project at a time
  32. 32. Spec one liners...“There will be an ecommerce element to thewebsite”
  33. 33. Time Tracking• For where my time is spent• For how project progress• For how projects delivered
  34. 34. Support Clients• Good for recurring revenue• Bad if you don’t package it properly
  35. 35. Product Plug
  36. 36. Tactics• “Do you have a budget in mind?” (invest!)• Don’t allow your process to be shortcut
  37. 37. Quotes
  38. 38. “If you’re charging flat rate, you’re taking on therisk. If you take on the risk, you should alsoaccept some of the benefits.”
  39. 39. “...if you’re running a business, you cannot beafraid to ask for money. If people enjoy yourwork and if you educate them on the process,they will feel justified to give you what you ask.”
  40. 40. “I get paid for what I know, not necessarilywhat I do”
  41. 41. “People will look at your high billing rate andthey will think youre rich.These are the samepeople that think youll forget how much childbirth hurts and that owning your own businessmeans you can goof off all the time.”
  42. 42. Andy Budd“Sadly far too many designers choose tocompete on price.We enjoy what we do somuch, we’ll do it for free in our spare time. Sowhen somebody says they are willing to pay us—even if it’s less than what we wanted—wefeel flattered and eagerly accept the challenge.The desire to create is so strong in most of us, itclouds our judgement.”
  43. 43. T-t-t-that’s all folks@joel_hughes (twitter/instagram)jojet.comp.s. Google formp.p.s. am always on the look out to collaborate with people moretalented than me (i.e. everybody else in this room)p.p.p.s @stevekirtley
  • AndyDavies

    May. 27, 2012

My talk at Port80 2012 (Newport) on pricing & handling clients in the web

Views

Total views

1,169

On Slideshare

0

From embeds

0

Number of embeds

85

Actions

Downloads

12

Shares

0

Comments

0

Likes

1

×