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01
INTRO
andreas.quandt@gmail.com
Emodo, Inc.
2013-07-25
02
GROWTH
03
20M+ Registered Users
04
Relative Growth
Over Time
(hypothetical data)
05
Providing Value
Viral Growth: K = i * conv%
05
Viral Growth: K = i * conv%
1
32
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05
Providing Value
Viral Growth: K = i * conv%
Organic vs. Marketing
Registered vs. Active Users
06
SOCIAL
07
Finding the Right Metrics
Network Effect
Time Spent
08
Total Messages?
Messages / User?
Recipients / User?
Msgs / Recipient / User
Msgs Among Fixed User Set
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17
Q&A
andreas.quandt@gmail.com
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Andreas Quandt on Growth and Virality