Traits of a successful brand artist


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The Best Brand Artist, Rob Janoff, is the director of an online studio where he helps companies design their new brand. Contact Rob @

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Traits of a successful brand artist

  1. 1. Traits of a successful brand artistWhen we talk about a company, first thing that pops up in mind is its brand name. Every company is knownby its brand. Do not puzzle product and brand. Actually, product means what company makes whereasbrand is what customer buys. Brand is a promise that a company makes to its customers to assure uniqueand quality goods and services as well as their total support. Every brand has a unique trademark whichmakes it unique and protected from other competitors.Brand has two views : For a customer, it signifies source of quality products at lower risk and reasonablecost. For a seller, brand means sign of quality, return on investment and competitive advantages. Brandingconnects four indispensable parts of a corporation : management, employees, customers and shareholdersand to develop a branding strategy, all four participates equally.Brand is not just a symbol or logo. In fact, its a powerful marketing tool for a business. So, Designing a brandname brings heavy responsibility to a business. The foremost step for this is to choose The Best Brand Artistwho can design appropriate business oriented brand name.Basic traits of a successful brand artist :1. Art is everything for them. A fraction of his mind is always occupied by artistic thoughts.2. For successful brand artist, brand is an art for marketing. They understand business and involvethemselves totally in it because they know that their work will give face to business in the world.3. Their mind is a store of endless amount of creativity with which they add lustre to brand.4. They know how to manage resources and time for their passion
  2. 2. 5. Successful brand artist is resilient. They never get discouraged in failure and learn from it. For them,success is not the matter of a day. It comes only after failures.6. Brand artists involve only those people who are supportive to them, but not those who spread negativevibration around them.Selecting a successful Brand Name1. Select brand name under few criterion - descriptive, suggestive, uniqueness, classical, profitable andattractive. These factors bring assurance among customers about your company.2. Generate multiple names based on sources like organization, management and employees.3. Screening of names on the basis of branding objectives and marketing considerations so as to have amore synchronized list - The brand names should be easily pronounceable and memorable.4. Gathering more extensive details on each of the finalized names - There should be extensive internationallegal search done.5. Survey on some sample consumers to make them understand purpose of brand. This survey result ininformation that assists to improve branding strategy6. Following these steps, management finalizes the brand name that maximizes the organization’s brandingand marketing objectives.
  3. 3. 7. Do not go for cheap brand artistic material and choose the best material always.There are millions of world famous brands for example Apple brand designed by The Best Brand Artist andWorlds Best Graphic Artist Rob Janoff. Their integrated design services like graphic design, high qualitydesign printing contributed endlessly to increase Apples market share. Read more :