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  1. Old industry is governed by experts Old model: An “expert” tells you what is good Examples: Zagat (food) Roger and Ebert (movie reviews)
 NY Times review (books) Subprime lending (banks) expert at center user at the edge Problem: Experts screw up
 Experts can be bribed Experts don't represent the “long tail”
  2. In new model no one is in charge New model: Collective wisdom is the expert Examples: Yelp (food)
 Netflix (movies) Amazon Reviews (books) P2P Lending, Alibaba (banks) winners are aggregators Solution: 
 Solutions are data driven Cost savings as you remove middlemen Profit as you engage “long tail”
  3. How?
  4. Start with the heart
  5. Build community
  6. Make it fun!
  7. Make it work!