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BENTLEY        “Politehnica”   UNIVERSITY      University Timisoara                   (UPT) (Romania)Andrew Peppel Joe Kra...
Brian Krausz & Joe Gershenson  Yahoo!, Mozilla, TripAdvisor   Carnegie Mellon University  Mountain View, California    www...
EYE TRACKING           How visitors view webpage                  Usability                 Advertising                ...
TECHNOLOGY      Any modern web browser      Web cam eye tracking      Results in   5-10 days      Test audience with A...
BUSINESS PLANMaking it simple, onlyneed a Web Browser!           +
IT’S ALL ABOUT THEDELIVERY   o Web Purchase for easy     transactions to customers   o Pricing plans for different     opt...
SUCCESS?     Reasons for success     Valuable market research     Need     Quality     Target Market     Competitors• ...
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Gazehawk

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Gazehawk

  1. 1. BENTLEY “Politehnica” UNIVERSITY University Timisoara (UPT) (Romania)Andrew Peppel Joe Krawiec Alin-Cosmin Staicu Cristina Tit
  2. 2. Brian Krausz & Joe Gershenson Yahoo!, Mozilla, TripAdvisor Carnegie Mellon University Mountain View, California www.gazehawk.com
  3. 3. EYE TRACKING How visitors view webpage  Usability  Advertising  Heatmaps  “Gaze Replay”
  4. 4. TECHNOLOGY  Any modern web browser  Web cam eye tracking  Results in 5-10 days  Test audience with Analysts
  5. 5. BUSINESS PLANMaking it simple, onlyneed a Web Browser! +
  6. 6. IT’S ALL ABOUT THEDELIVERY o Web Purchase for easy transactions to customers o Pricing plans for different options o 10 or 20 Person Survey
  7. 7. SUCCESS? Reasons for success  Valuable market research  Need  Quality  Target Market Competitors• Crazyegg• Eyeworks• ITU gaze tracker

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