Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Whats Got Everyone All A Twitter


Published on

Presentation by Toby Srebnik of Tilson Communications and Joe Hansen of Profile Marketing & Public Relations. Given on March 2, 2009 for the Palm Beach County Chapter of the Public Relations Society of America.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Whats Got Everyone All A Twitter

  1. 1. what's got everyone all a twitter?   Presented By: Toby Srebnik - @fsutoby Joe Hansen - @infodude
  2. 2. viral video about twitter
  3. 3. twitter, defined <ul><li>According to Merriam Webster Dictionary </li></ul><ul><li>Pronunciation: ˈtwi-tər Function: verb Etymology: Middle English twiteren; akin to Old High German zwizzirōn to twitter Date: 14th century intransitive verb 1 : to utter successive chirping noises 2 a : to talk in a chattering fashion b : giggle, titter 3 : to tremble with agitation : flutter transitive verb 1 : to utter in chirps or twitters <the robin twittered its morning song> 2 : to shake rapidly back and forth : flutter </li></ul><ul><li>Question: So why is everyone going around making successive chirping noises?!?!?! </li></ul>
  4. 4. twitter, reality <ul><li>“ What are you doing?” </li></ul><ul><li>Social networking and micro-blogging service </li></ul><ul><li>140 character messages (think text message) </li></ul>
  5. 5. twitter terms <ul><li>Twit or Tweet - posting on twitter </li></ul><ul><li>Tweeple - twitter members/twitter users </li></ul><ul><li>Twitterstream - the twitter timeline (public or friends) </li></ul><ul><li>Avatar – your online identity Joe Toby Becky Peeling Joseph Abreu @proracle @jabreu3 </li></ul><ul><li>#Hashtag – tagging your tweet for easy searching, categorizing </li></ul><ul><li>RT @fsutoby – retweeting what Toby said, while crediting him </li></ul><ul><li>DM – direct message, private message to another person </li></ul><ul><li>Tweet-Up - when twitterers meet in person </li></ul><ul><li>Twitterrhea - the act of sending too many Twitter messages. </li></ul><ul><li>Tweeterboxes - twitterers who tweet too much </li></ul>
  6. 6. why get involved in the conversation? <ul><li>@palm_beach_post </li></ul><ul><ul><li>@pbpostrealtime – Jeff Ostrowski (Business) </li></ul></ul><ul><ul><li>@page2live – Jose Lambiet (Gossip) </li></ul></ul><ul><li>@sunsentinel </li></ul><ul><ul><li>@abtran – Andrew Ba Tran (Tech) </li></ul></ul><ul><ul><li>@fashiondude – Ron Hagwood (Fashion) </li></ul></ul><ul><li>@CBS12 </li></ul><ul><li>@WPTV </li></ul><ul><li>@WPBF </li></ul><ul><li>@aplusk (Ashton Kutcher) @mrskutcher (Demi Moore) </li></ul>
  7. 7. application to business <ul><li>Telling the Business Story in your Bio </li></ul><ul><ul><li>Be very clear upfront about who you are </li></ul></ul><ul><li>Interaction </li></ul><ul><ul><li>Growth is a two-way street, not a one-way conversation </li></ul></ul><ul><li>Personality </li></ul><ul><ul><li>Cleverness and fun helps </li></ul></ul><ul><li>Ask Questions of your Followers </li></ul><ul><ul><li>Direct communication is key </li></ul></ul><ul><li>Retweeting Helpful Tips </li></ul><ul><ul><li>Taking messages to a new level </li></ul></ul>
  8. 8. business tweets examples <ul><li>@PopeyesChicken </li></ul><ul><ul><li>The REAL Super Bowl: Red Beans and Rice, Pulled Chicken, & Cajun Gravy Garnished with a Blend of Shredded Cheeses, Hot Sauce & Sour Cream! </li></ul></ul><ul><li>@TrulyNolen </li></ul><ul><ul><li>Interested in some of our mousecar ancestor photos? Check out our Facebook gallery: </li></ul></ul><ul><li>@LangRealty </li></ul><ul><ul><li>Silver Lining: Business has picked up dramatically. Lang Realty is close to last months sales numbers already, before the 15th . #realestate </li></ul></ul><ul><li>@Southwestair </li></ul><ul><ul><li>Curious what our &quot;blog-o-spondent&quot; has been up to? Kaci takes us to visit Chicago with this video! </li></ul></ul><ul><li>@PBAtlantic </li></ul><ul><ul><li>Huckabee 2day @ PBA chapel! </li></ul></ul>
  9. 9. key take-aways <ul><li>Twitter must be a conversation </li></ul><ul><li>You should have something valuable to contribute </li></ul><ul><li>Like anything, over time it becomes second nature, not a burden or one additional thing to do </li></ul>
  10. 10. questions?