SlideShare a Scribd company logo
1 of 24
Download to read offline
Scaling CREDIBLE Content
A Case Study
by Joe Griffin
Co-CEO, iAcquire
We do Scalable Content Marketing
Problem: Finding CREDIBLE Content
Producers at Scale is Tough
Within search results, information tied to verified online profiles will be ranked
higher than content without such verification, which will result in most users
naturally clicking on the top (verified) results. The true cost of remaining
anonymous, then, might be irrelevance.
– The New Digital Age by Eric Schmidt, Chairman of Google
Okay, How Do We Find These Authors?
Operation Find and Rank Authors
- Round 1 – Low Scale
We Stalked Big Publishers That
Use Google Authorship
Nerdy Data Crawls Millions of
Websites & You Can Search HTML
Example – 55,000 Websites Found Using
the Google Maps API
Blekko Published a WebGrep on
Rel=Author – Top 500 Free
We Created Big Lists of Credible
Authors (like 100,000)
But, We Needed to Judge Their Relative
Proliferation…
Because Google Authorship is Becoming “People PageRank”
Necessity is the Mother of Invention
Operation Find and Rank Authors
- Round 2 – Big Scale
We Tapped into Big Data
& Built an Application
Big Data + Software Engineering = Scale
The Common Crawl Became a Seed Source
41 Million Domains, 4 Billion Pages and 210 Terabytes
GNIP Served as a Real-Time Engine
Firehoses from Twitter, Tumblr, WordPress, and more…
Example – You Can Pull Up to 2-Years
of Historical Tweets
Firehoses from Twitter, Tumblr, WordPress, and more…
We Used Amazon Cloud Search to Create
an Index of the Domains
Specifically URL’s that have authorship markup.
We Used GiraPh To Rank The Authors
Facebook Uses Giraph Too
The Result
VoiceGraph™	
  and VoiceRank™	
  ™
Follow iAcquire™	
  and ClearVoice™ for
Tools and Resources
You Stay Classy Manhattan

More Related Content

What's hot

1-01: Introduction To Web Development
1-01: Introduction To  Web  Development1-01: Introduction To  Web  Development
1-01: Introduction To Web Development
apnwebdev
 

What's hot (20)

Joomla CMS SEMINAR PPT
Joomla CMS SEMINAR PPTJoomla CMS SEMINAR PPT
Joomla CMS SEMINAR PPT
 
The Security Code Review Guide
The Security Code Review GuideThe Security Code Review Guide
The Security Code Review Guide
 
Combating Fake News: Combating Fake News: A Data Management and Mining Perspe...
Combating Fake News: Combating Fake News: A Data Management and Mining Perspe...Combating Fake News: Combating Fake News: A Data Management and Mining Perspe...
Combating Fake News: Combating Fake News: A Data Management and Mining Perspe...
 
Patient matching in FHIR
Patient matching in FHIRPatient matching in FHIR
Patient matching in FHIR
 
NoSql Injection
NoSql InjectionNoSql Injection
NoSql Injection
 
Pentesting GraphQL Applications
Pentesting GraphQL ApplicationsPentesting GraphQL Applications
Pentesting GraphQL Applications
 
Hack like a pro with burp suite - nullhyd
Hack like a pro with burp suite - nullhydHack like a pro with burp suite - nullhyd
Hack like a pro with burp suite - nullhyd
 
Hacking WebApps for fun and profit : how to approach a target?
Hacking WebApps for fun and profit : how to approach a target?Hacking WebApps for fun and profit : how to approach a target?
Hacking WebApps for fun and profit : how to approach a target?
 
Web scraping
Web scrapingWeb scraping
Web scraping
 
The perfect couple: Uniting Large Language Models and Knowledge Graphs for En...
The perfect couple: Uniting Large Language Models and Knowledge Graphs for En...The perfect couple: Uniting Large Language Models and Knowledge Graphs for En...
The perfect couple: Uniting Large Language Models and Knowledge Graphs for En...
 
SEO 101: The Basics and Beyond
SEO 101: The Basics and BeyondSEO 101: The Basics and Beyond
SEO 101: The Basics and Beyond
 
"15 Technique to Exploit File Upload Pages", Ebrahim Hegazy
"15 Technique to Exploit File Upload Pages", Ebrahim Hegazy"15 Technique to Exploit File Upload Pages", Ebrahim Hegazy
"15 Technique to Exploit File Upload Pages", Ebrahim Hegazy
 
GraphQL Security
GraphQL SecurityGraphQL Security
GraphQL Security
 
Lazy Load '22 - Performance Mistakes - An HTTP Archive Deep Dive
Lazy Load  '22 - Performance Mistakes - An HTTP Archive Deep DiveLazy Load  '22 - Performance Mistakes - An HTTP Archive Deep Dive
Lazy Load '22 - Performance Mistakes - An HTTP Archive Deep Dive
 
Pinecone Vector Database.pdf
Pinecone Vector Database.pdfPinecone Vector Database.pdf
Pinecone Vector Database.pdf
 
2021 Chrome Dev Summit: Web Performance 101
2021 Chrome Dev Summit: Web Performance 1012021 Chrome Dev Summit: Web Performance 101
2021 Chrome Dev Summit: Web Performance 101
 
Jeff Dean at AI Frontiers: Trends and Developments in Deep Learning Research
Jeff Dean at AI Frontiers: Trends and Developments in Deep Learning ResearchJeff Dean at AI Frontiers: Trends and Developments in Deep Learning Research
Jeff Dean at AI Frontiers: Trends and Developments in Deep Learning Research
 
An introduction to Semantic Web and Linked Data
An introduction to Semantic Web and Linked DataAn introduction to Semantic Web and Linked Data
An introduction to Semantic Web and Linked Data
 
1-01: Introduction To Web Development
1-01: Introduction To  Web  Development1-01: Introduction To  Web  Development
1-01: Introduction To Web Development
 
Mongo DB
Mongo DBMongo DB
Mongo DB
 

Similar to Scaling Credible Content

Case 19 Google Is Now Alphabet—But What’s the Corporate
Case 19 Google Is Now Alphabet—But What’s the Corporate Case 19 Google Is Now Alphabet—But What’s the Corporate
Case 19 Google Is Now Alphabet—But What’s the Corporate
TawnaDelatorrejs
 

Similar to Scaling Credible Content (20)

Semantic Search
Semantic SearchSemantic Search
Semantic Search
 
Case 19 Google Is Now Alphabet—But What’s the Corporate
Case 19 Google Is Now Alphabet—But What’s the Corporate Case 19 Google Is Now Alphabet—But What’s the Corporate
Case 19 Google Is Now Alphabet—But What’s the Corporate
 
The Inbound Marketing Audit
The Inbound Marketing AuditThe Inbound Marketing Audit
The Inbound Marketing Audit
 
Google Plus is changing SEO Strategy
Google Plus is changing SEO StrategyGoogle Plus is changing SEO Strategy
Google Plus is changing SEO Strategy
 
Google Plus is changing SEO Strategy
Google Plus is changing SEO StrategyGoogle Plus is changing SEO Strategy
Google Plus is changing SEO Strategy
 
SEO and Influencer Marketing - Better Together
SEO and Influencer Marketing - Better TogetherSEO and Influencer Marketing - Better Together
SEO and Influencer Marketing - Better Together
 
Search V Next Final
Search V Next FinalSearch V Next Final
Search V Next Final
 
Humans Make Search Happen: Using Behavioral Data to Debunk SEO's Sullied Repu...
Humans Make Search Happen: Using Behavioral Data to Debunk SEO's Sullied Repu...Humans Make Search Happen: Using Behavioral Data to Debunk SEO's Sullied Repu...
Humans Make Search Happen: Using Behavioral Data to Debunk SEO's Sullied Repu...
 
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...
 
The Last 1000 Days of Google and Web Presence Optimization (WPO) Today
The Last 1000 Days of Google and Web Presence Optimization (WPO) TodayThe Last 1000 Days of Google and Web Presence Optimization (WPO) Today
The Last 1000 Days of Google and Web Presence Optimization (WPO) Today
 
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...
 
Not Your Mom's SEO
Not Your Mom's SEONot Your Mom's SEO
Not Your Mom's SEO
 
Google In 2015 & Authority Content To Increase Traffic & Conversions
Google In 2015 & Authority Content To Increase Traffic & ConversionsGoogle In 2015 & Authority Content To Increase Traffic & Conversions
Google In 2015 & Authority Content To Increase Traffic & Conversions
 
Surprising facts about google and 2017 seo
Surprising facts about google and 2017 seoSurprising facts about google and 2017 seo
Surprising facts about google and 2017 seo
 
Ranking high in 2013
Ranking high in 2013Ranking high in 2013
Ranking high in 2013
 
Modern SEO & Authority Content For 2015 Keynote.
Modern SEO & Authority Content For 2015 Keynote.Modern SEO & Authority Content For 2015 Keynote.
Modern SEO & Authority Content For 2015 Keynote.
 
Project Skyway SEO Presentation
Project Skyway SEO PresentationProject Skyway SEO Presentation
Project Skyway SEO Presentation
 
Bearish SEO: Defining the User Experience for Google’s Panda Search Landscape
Bearish SEO: Defining the User Experience for Google’s Panda Search LandscapeBearish SEO: Defining the User Experience for Google’s Panda Search Landscape
Bearish SEO: Defining the User Experience for Google’s Panda Search Landscape
 
New Rules of SEO: RankBrain, Links, & Content
New Rules of SEO: RankBrain, Links, & ContentNew Rules of SEO: RankBrain, Links, & Content
New Rules of SEO: RankBrain, Links, & Content
 
Structure Matters - Information Architecture for SEO and UX
Structure Matters - Information Architecture for SEO and UXStructure Matters - Information Architecture for SEO and UX
Structure Matters - Information Architecture for SEO and UX
 

Recently uploaded

Breaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfBreaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
UK Journal
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
panagenda
 

Recently uploaded (20)

How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfBreaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Using IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & IrelandUsing IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & Ireland
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024
 

Scaling Credible Content