The social media hierarchy of needs and the long tail

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Social Media Hierarchy of Needs and its relationship to the Gartner Hype Cycle.

Also an introduction to the Long Tail theory.

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The social media hierarchy of needs and the long tail

  1. 1. The Social Media Hierarchy of Needs and The Long Tail 13MS 13.12.10
  2. 2. Learning Outcomes <ul><li>All of you will: </li></ul><ul><ul><li>Understand how the hierarchy of needs applies to social media </li></ul></ul><ul><ul><li>Apply the hierarchy of needs to your own experiences of social media </li></ul></ul><ul><ul><li>Evaluate how the hierarchy of needs and hype cycle might intersect. </li></ul></ul>
  3. 3. Maslow’s Hierarchy of Needs
  4. 4. Antonios’ Social Media Hierarchy of Needs
  5. 5. Gartner’s Hype Cycle
  6. 6. 2010 Gartner’s Hype Cycle
  7. 7. Can you see how they link? Fill in your hierarchy of needs worksheet and consider which points might correspond to the Gartner Hype Cycle.
  8. 8. The Long Tail A Brief outline of Chris Anderson’s Theory of the Long Tail. Anderson, C., 2006, The Long Tail, London: Random House.
  9. 11. Summary of the Long Tail <ul><li>‘ Our culture and economy are increasingly shifting away from a focus on a relatively small number of hits (mainstream products and markets) at the head of the demand curve, and moving toward a huge number of niches in the tail. In an era without the constraints of the physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare.’ </li></ul>Anderson (2006: 52)
  10. 12. Where else can you see the long tail? Identify as many institutions or media sectors as possible who employ the long tail theory.

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