Linkedin Webinar Presentation 2013


Published on Join us for a linkedin webinar presentation to learn all the new features on Linkedin.

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Linkedin Webinar Presentation 2013

  1. 1. Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.comFollow Us On On On Ajax Union:800-594-0444
  2. 2. Joe Apfelbaum – Internet Marketing GuruFollow Joe on Twitter:@joeapfelbaumFriend Joe on With Joe on Linkedin:
  3. 3. LinkedIn Has Grown Up!
  4. 4. LinkedIn History
  5. 5. LinkedIn History & Stats• LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.• May 2003 LinkedIn had a total of 4,500 members in the network.• February 9, 2012, LinkedIn has over 150 million members worldwide• LinkedIn has 3,779 full-time employees - up from 2100 in 2012• LinkedIn counts executives from all 2012 Fortune 500 companies• More than 2 million companies have LinkedIn Company Pages.• First Qtr of 2013, mobile page views account 30% of visits to LinkedIn.• LinkedIn represents a demographic of affluent & influential membership.DID YOU KNOW?Source:
  6. 6. LinkedIn Turns TenSource:
  7. 7. LinkedIn Financial MetricsHow does LinkedIn Make Money?Source:
  8. 8. LinkedIn ProductsLinkedIn delivers value to members in 3 core ways:Identity: Professional profile of record for members to help themconnect, find and be found.Insights: Source of professional insights and information to helpmembers be better at what they do.Everywhere: Wherever members work, whether it is off the desktop oroff of
  9. 9. LinkedIn Products
  10. 10. LinkedIn Products
  11. 11. LinkedIn Products
  12. 12. LinkedIn InfoGraphic
  13. 13. LinkedIn InfoGraphicMashable…
  14. 14. Linkedin Features• The Homepage• Your Profile• Skills and Endorsements• Connection Strategy• Linkedin Groups• InMail – Sending messages via linkedin• Linkedin Companies• Linkedin Search and Advanced Search• Premium AccountFeatures We Will Cover Today
  15. 15. Optimizing Your Profile• Personalize Your URL• Optimize Your Title• Have a good photo!• Create impressive summary & specialties• Add all your skills – Get Endorsements• Add positions and experience• Ask for Recommendations• Add your websites• Link to other social profiles• Optimized your interests• Show groups you want to show!• Add your contact info.. Phone email etc.• Make sure to use the right keywordsWhy Not Get More Exposure!
  16. 16. Finding New Connections• The more connections you have the more exposure you have.• Are you a LION? (Linkedin Open Networker)• The Private Networker (Connect to people you know well)• People you know.. People you would like to know.How many connections do you have?The connection strategy you choose will depend upon how you wantto use LinkedIn. There is no right or wrong choice as long as yourconnection strategy supports the goals you have determined
  17. 17. LinkedIn GroupsWhat Groups Are You Part Of?
  18. 18. LinkedIn MessagesSending Messages To Contacts
  19. 19. LinkedIn MessagesSending To Many Contacts
  20. 20. LinkedIn Company PagesLess than 3 Million Company Pages
  21. 21. LinkedIn Company Pages• Get Your Page Now…• Optimize Overview Tab• Use Call to Action• Create Dialogue with updates.• Showcase your products!• Ask for recommendations to products.• Use Linkedin adsMost companies don’t have pages yet!
  22. 22. LinkedIn Company PagesThe Ajax Union Page
  23. 23. LinkedIn SearchSearch is Super Powerful!
  24. 24. LinkedIn People SearchUse Filters To Really Drill Down
  25. 25. LinkedIn PremiumCompare Paid Plans
  26. 26. LinkedIn Premium
  27. 27. Linkedin Paid Accounts• Send Messages Directly - InMails• Access Profile Organizer• View More Profiles In Search• Access Who Viewed my Profile..What a Paid Account Includes
  28. 28. Special Bonus…• Having trouble managing your contact?• Want a better way to make introductions?• Get your free account today!Intromoose is the worlds first free businessnetworking manager for busy Professionals.
  29. 29. Special Bonus…• B2B Seminar In NYC Tomorrow 6pm• Find out more• Use Code “LinkedIn57” First 5 people Get in FREE!
  30. 30. Got Questions?• Continue the Conversation on Linkedin• Connect With Me• What are your action items?
  31. 31. Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.comFollow Us On On On Ajax Union:800-594-0444