7 marketing tips to grow your preschool


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7 marketing tips to grow your preschool

  1. 1. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin:www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
  2. 2. Joe Apfelbaum – Online Marketing Friend Joe on Facebook: facebook.com/joeapfelbaum Follow Joe on Twitter: @joeapfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
  3. 3. Seven MarketingStrategies To Grow Your Preschool
  4. 4. Online Marketing Strategies How Important Is Online Marketing?• Google helped provide $11.1 billion of economic activity for New York businesses, website publishers, and non-profits in 2011• 97% of consumers look online for local goods and services• $482 Billion was spent on products researched online and purchased offline140,000 businesses and non-profits benefited fromusing Googles advertising tools,AdWords and AdSense, in 2011
  5. 5. Some Preschool Statistics• About 40 states now offer state-funded pre-K programs.• According to Parents Magazine, enrollment for preschoolers has increased 679% between 1985 and 2008.• Only a little over half of all 3-4 year olds are in school (Digest of Education Statistics, 2010)
  6. 6. So, what can you do to get more attendance at your Preschool?
  7. 7. Here are 7 Online Marketing Strategies ToIncrease Your Preschool’s Popularity Today!
  8. 8. The anatomy of a Search Engine
  9. 9. Search Engine Optimization (Organic SEO) Ranking On Google Yahoo and Bing is Not Magic! • Make sure SE’s can access your site • Add keywords to your website • Add unique valuable content • Get links from other sites • Offer something people WANT to link to • Done try to trick the search engines • (They are smarter than you!) • SEO Takes Time!
  10. 10. Search Engine Marketing (SEM, PPC) SEM is tracked and controlled better than other marketing mediums.• Get relevant traffic to your website.• Only pay when people come to your site• Optimize for the keywords that convert• Target people in your geographic area• Customize your message• Spend as much or as little as you like• Banner advertising can tap into 80% of users• Most effective return on adspend• Measurable ROI Get started at Google.com/adwords
  11. 11. Social Media Marketing (SMO) Popular Social Media Platforms•Facebook•Linkedin•Twitter•Pinterest • Facebook•Google Plus • Linkedin • Twitter • Pinterest
  12. 12. Email Marketing (ESP) Do you all have Email? Thought so!Popular Email Service Providers • Mail Chimp • Constant Contact
  13. 13. Blogging Why Is Blogging So Important?• Blogging builds positive brand name recognition• Blogging allows you to humanize your business• Blogs generally rank really well in SEO• Blogs help you prove that you’re an expert in your field!
  14. 14. Online PR (Press Releases) Press Releases Are a Great Way To Get In The News!A few good rules to live by for SEO press releases1. Never sacrifice readability when optimizing your press release.2. Always have a newsworthy angle.3. Don’t write press releases that read like advertisements.
  15. 15. Online Video 59% of C-level decision makers prefer online video to reading text.• Video engages people• Most people are visual• A picture is worth a thousand words• Video is great for SEO! 84.4% of the U.S. Internet audience viewed a video online, and the duration of the average online content video was 6.1 minutes. A video is 53 times more likely to generate a first page Google ranking than traditional search engine marketing techniques
  16. 16. Free tools for Online Marketing Some tools you should check out! • RankZen • Google Analytics • Google Webmaster Tools • Google Trends • Google Alerts • SEO Moz • SEO Book • Wordtracker
  17. 17. Quick Recap
  18. 18. 7 Online Marketing Strategies– Search Engine Optimization (Organic SEO)– Search Engine Marketing (SEM, PPC Google AdWords)– Social Media Marketing (Facebook, Twitter, Linkedin, Pinterest, SMO)– Email Marketing (Mail Chimp, Constant Contact, ESP)– Blogging– Online PR (Press Releases)– Online Video (Youtube)
  19. 19. Online Marketing Webinars Come to our FREE Online Marketing Webinars AjaxUnion.com/WebinarTuesday August 21 – 12 p.m. – Email Marketing with SarahThursday August 23 – 12 p.m. – Ajax Union Services with SarahTuesday September 4 – 12 p.m. – Social Media with SarahThursday September 6 – 12 p.m. - Ajax Union Services with SarahTuesday September 11 – 12 p.m. – Google 101 with DavidTuesday September 18 – 12 p.m. – PPC with Megan Thank you!