My Goal for Today<br />
What you will learn today!<br />Some statistics of email effectiveness <br />Why it works<br />How email marketing compare...
What the big deal about email marketing?<br />ROI for email marketing is $57.25 for every dollar spent. The ROI of all non...
Why does it work so well??<br />Out of sight out of mind!<br />Members have opted into receiving information<br />Regular ...
Social Media<br />Email<br />
Where do I start first?<br />Drive traffic to your website in as many ways as possible.  The more unique or interesting yo...
Why should I have a Blog??<br />346 million people worldwide read blogs<br />46% of people post about the brands they love...
How do I capture visitor info <br />and continue marketing?<br />Create opt in with strong value proposition to those who ...
Stand out from the rest!<br />
Create dynamic headline<br />Personalize <br />Stand out from the rest!<br />
Add Value and Blow your audiences mind! <br />
Adding Value is a MUST!<br />But Why??<br />
$2,792.10<br />28 days = $99.71/day!<br />
Necessary Tools for Success<br />
Tools Features…<br />Create Opt in forms<br />Set up unlimited auto responder emails<br />Track details of a campaign<br /...
Action Plan<br />1.Determine what the best way for you<br />to capture audiences info<br />2. Sign up for Contact Manager ...
Review<br /><ul><li>Email vs. Social Media
Upcoming SlideShare
Loading in …5
×

Email marketing slideshare

688 views

Published on

Some basics of email marketing and how it works together with a blog or website.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
688
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Email marketing slideshare

  1. 1.
  2. 2.
  3. 3.
  4. 4. My Goal for Today<br />
  5. 5. What you will learn today!<br />Some statistics of email effectiveness <br />Why it works<br />How email marketing compares to social networking<br />How to get set it up to make you more money!<br />Important tools necessary to maximize potential<br />
  6. 6. What the big deal about email marketing?<br />ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half.<br />Email provides more than twice the ROI of other Internet marketing channels, but gets only 2.5% of the investment<br />15-30% average open rate<br />35% of email recipients open email based on the subject line alone<br />People who buy products marketed through email spend 138% more than people that do not receive email offers<br />44% of email recipients made at least one purchase last year based on a promotional email<br />
  7. 7.
  8. 8. Why does it work so well??<br />Out of sight out of mind!<br />Members have opted into receiving information<br />Regular VALUABLE communication <br />Opportunity to stay in front <br />of more people faster!<br />
  9. 9.
  10. 10. Social Media<br />Email<br />
  11. 11. Where do I start first?<br />Drive traffic to your website in as many ways as possible. The more unique or interesting you can be the more effective this will be. <br />
  12. 12.
  13. 13. Why should I have a Blog??<br />346 million people worldwide read blogs<br />46% of people post about the brands they love (or hate).<br />71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs.<br />
  14. 14. How do I capture visitor info <br />and continue marketing?<br />Create opt in with strong value proposition to those who visit your site.<br />Create campaign that touches list<br />with valuable info sporadically for as <br />long as possible, every 3-10 days. <br />
  15. 15. Stand out from the rest!<br />
  16. 16. Create dynamic headline<br />Personalize <br />Stand out from the rest!<br />
  17. 17. Add Value and Blow your audiences mind! <br />
  18. 18. Adding Value is a MUST!<br />But Why??<br />
  19. 19. $2,792.10<br />28 days = $99.71/day!<br />
  20. 20. Necessary Tools for Success<br />
  21. 21.
  22. 22. Tools Features…<br />Create Opt in forms<br />Set up unlimited auto responder emails<br />Track details of a campaign<br />Who opened <br />Who Clicked<br />What did they click<br />Target market<br />Affiliate link www.icontact.biznetlife.com<br />
  23. 23.
  24. 24. Action Plan<br />1.Determine what the best way for you<br />to capture audiences info<br />2. Sign up for Contact Manager (iContact)<br />3. Create ongoing valuable auto responder<br />4. Learn about other offers that would <br />benefit your audience <br />5. Stay up to date with new trends<br />
  25. 25. Review<br /><ul><li>Email vs. Social Media
  26. 26. Where to start with email marketing
  27. 27. Why you need a blog
  28. 28. How to start capturing peoples info
  29. 29. How to stand out from the rest
  30. 30. The need for adding value
  31. 31. Potential of adding value
  32. 32. Top Contact Manges
  33. 33. Why you need to use them!
  34. 34. Action Plan</li></ul>How Marketing Has Changed<br />Average ROI on email compared to other internet marketing<br />Average Open Rate<br />Spending habits of people who buy from email marketing<br />How LI Compares to Other Biz Sites<br />Percentage of people who bought based on email promotion in last year<br />Why email Marketing Works so well<br />

×