Immersive Internet Overview October 17, 2009
web.alive - Nortel’s Entry Into The World of 3D Virtual Environments:  Immersive Internet
What is the Immersive Internet <ul><li>A collection of Emerging Technologies: </li></ul><ul><li>Virtual worlds and Campuse...
Immersive Internet is a nascent technology – projected to be mainstream in the 5 years Today’s Video Game Culture   Kids p...
Our Place In The Business Collaboration Space Low High Level of Immersion High Low Enterprise Integration YouTube Second L...
The Technology Behind web.alive is Industry Leading <ul><li>Visually Stunning </li></ul><ul><li>Detailed 3D visual environ...
Addressing 3 Distinct Business Markets E-Commerce E-Learning Enterprise Collaboration
Addressing 3 Distinct Business Markets E-Commerce E-Learning Enterprise Collaboration <ul><li>Over 30% of conference call ...
web.alive Tackles Today's Business Needs & Address Gaps <ul><li>Business Needs </li></ul><ul><li>Increasing need for remot...
web.alive Is Built For Business First Context Software Integration 3D Spatial Audio Security
web.alive Is Built For Business First - Context <ul><li>Eliminates the question of who is present/speaking </li></ul><ul><...
web.alive Is Built For Business First - Security Context Software Integration 3D Audio <ul><li>Users either authenticated ...
web.alive Is Built For Business First – Software Integration Context <ul><li>Every business uses specialized business soft...
web.alive Is Built For Business First – 3D Audio Context Software Integration Security <ul><li>3D spatial audio allows the...
Addressing 3 Distinct Business Markets E-Commerce E-Learning Enterprise Collaboration <ul><li>Almost 60% of shopping carts...
web.alive Helps You & Consumers Connect In An Immersive Shopping Experience <ul><li>Consumer Trends </li></ul><ul><li>Incr...
web.alive Creates A Fundamentally Different Shopping Experience Consumer  Empowerment Experience  vs  Look Brand Connectio...
web.alive Allows Consumers To Share In An Interactive Store-Like Experience <ul><li>Customers are able to talk to one anot...
web.alive Is Built With E-Commerce Security & Consumer Privacy In Mind Consumer Empowerment Experience Brand Connection <u...
web.alive Is An Immersive Shopping Experience Consumer Empowerment <ul><li>Today’s e-commerce store offers little opportun...
web.alive Allows The Continuation of Your Brand In A Unique Online Experience Consumer Experience Experience Security <ul>...
Addressing 3 Distinct Business Markets E-Commerce E-Learning Enterprise Collaboration <ul><li>The need for continuing educ...
web.alive Allows E-Learning Experience To Become Completely Immersive <ul><li>Virtual Learning is Growing </li></ul><ul><l...
web.alive Creates A Fundamentally Different Learning Experience Student Engagement Customized Environments Software Integr...
web.alive Allows E-Learning To Truly Become A Shared Immersive Experience <ul><li>Students are able to talk to one another...
web.alive Is Built With Security & Student Privacy In Mind Student Engagement Customized Environments Software Integration...
web.alive Is Allows You To Customize Your Learning Environment Student Engagement <ul><li>The classroom environment is onl...
web.alive Allows For Interaction With Existing Learning Software Student  Engagement Customized Environments Security <ul>...
Addressing 3 Distinct Business Markets E-Commerce E-Learning Enterprise Collaboration <ul><li>Over 30% of conference call ...
Now to Lenovo eLounge
Public www.nortel.com/webalive www.projectchainsaw.com www.youtube.com/watch?v=qiYi3iEBJNM www.youtube.com/watch?v=PtwEr6K...
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Immersive Internet

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Immersive Internet

  1. 1. Immersive Internet Overview October 17, 2009
  2. 2. web.alive - Nortel’s Entry Into The World of 3D Virtual Environments: Immersive Internet
  3. 3. What is the Immersive Internet <ul><li>A collection of Emerging Technologies: </li></ul><ul><li>Virtual worlds and Campuses, immersive learning simulations, serious games, 3 D business Applications </li></ul><ul><li>Combined with a Social Culture of IMs, twitter, blogs </li></ul><ul><li>Which deeply engage the user and give people experiences that they feel are real even though in a virtual environment </li></ul><ul><li>Result: New Dimensions in engagement which will lead to increased workforce collaboration, effectiveness, retention in Employees, customers, partners and suppliers </li></ul><ul><li>Think of this as a Strategic Investment that enables you to change the way you work as well as business model innovation </li></ul>
  4. 4. Immersive Internet is a nascent technology – projected to be mainstream in the 5 years Today’s Video Game Culture Kids playing multiplayer videogames and engaging in social networking – are tomorrow’s Business leaders, Partners, employees, decision makers . They will expect this technology Slow Economy and Green Movement Pressure on corporate costs require different ways of doing business – travel expense hit hard. Companies are Carbon Aware! Early ROI Proof Points Accenture: 2 nd life for recruiting, ROI in 5 or 6 world events Microsoft : virtual Mkging events 1/3 less than physical events Coaches Centre Pilot: 14X ROI to sports association partners Large Technology Companies getting involved Google: Lively and Google Earth Sun: Wonderland Open source Microsoft: ESP training simulation Nortel: Web.alive IBM: University Collaboration and 2 nd life Cost Savings New Business Value Strategic
  5. 5. Our Place In The Business Collaboration Space Low High Level of Immersion High Low Enterprise Integration YouTube Second Life Lively (Google Labs) Facebook MySpace Metaverse Active Worlds Skype MS Live Meeting Regular Voip IM IBM Jazz web.alive WebEx Forterra Click2Call IBM + 2 nd Life Qwaq Forms Telepresence Voice Conference
  6. 6. The Technology Behind web.alive is Industry Leading <ul><li>Visually Stunning </li></ul><ul><li>Detailed 3D visual environments which can be created from artistic concept, architectural drawings or any combination of 3D assets and environments </li></ul><ul><li>Users can interact with 3D objects in meaningful ways based on their virtual scenario needs </li></ul><ul><li>Avatar selection can be extremely personalized or set to a limited subset of avatars </li></ul><ul><li>Revolutionary Audio </li></ul><ul><li>Nortel acquisition of Diamondware (3D positional audio technology) ensures n audio experience that parallels real life in terms of sound quality and propagation </li></ul><ul><li>Enterprise Integration </li></ul><ul><li>Enterprise integration for security, identity and context </li></ul><ul><li>Situation-based, contextual information about individuals or objects in the environment </li></ul><ul><li>Interacts With Existing Software </li></ul><ul><li>An architecture that enables web.alive to function analogously to the traditional web paradigm </li></ul><ul><li>Connect to and utilize information from existing business software (e.g. CRM in virtual shopping) </li></ul>
  7. 7. Addressing 3 Distinct Business Markets E-Commerce E-Learning Enterprise Collaboration
  8. 8. Addressing 3 Distinct Business Markets E-Commerce E-Learning Enterprise Collaboration <ul><li>Over 30% of conference call participants report not being able to hear at least one speaker </li></ul><ul><li>Over 25% could not identify which individual was speaking </li></ul><ul><li>Calls actually cause your mind mental exhaustion trying to process poor audio </li></ul><ul><li>Travel costs are rising at the same time as travel budgets decrease </li></ul><ul><li>Current solutions only address part of these issues </li></ul>
  9. 9. web.alive Tackles Today's Business Needs & Address Gaps <ul><li>Business Needs </li></ul><ul><li>Increasing need for remote collaboration due to outsourcing, mergers & acquisitions </li></ul><ul><li>Increasing travel costs & reduced travel budgets </li></ul><ul><li>Increasing desire & need to make business more “Green” </li></ul><ul><li>Need to collaborate on documents in real time with colleagues, customers and partners world-wide in a secure environment </li></ul><ul><li>Need for collaborative Design and Prototype </li></ul><ul><li>Existing Solutions </li></ul><ul><li>Existing collaboration tools limit free-flow between interaction styles (e.g. from broadcast to one-to-one etc…) </li></ul><ul><li>Lack enterprise integration and do not address the need for corporate security </li></ul><ul><li>Provide little contextual information about users & lack ability to regulate users based on network permissions or hierarchy </li></ul>
  10. 10. web.alive Is Built For Business First Context Software Integration 3D Spatial Audio Security
  11. 11. web.alive Is Built For Business First - Context <ul><li>Eliminates the question of who is present/speaking </li></ul><ul><li>Ability to visually represent relationships between individuals </li></ul><ul><li>Ability to easily know who spoke when (track idle time etc…) </li></ul><ul><li>Ability to exchange information with people based on contextual scenario and constraints </li></ul><ul><li>Allow “water cooler” conversations </li></ul><ul><li>3D data sets: display, combine, integrate and share visualizations. </li></ul><ul><li>Collaboratively build and refine 3D digital objects </li></ul>Software Integration 3D Audio Security
  12. 12. web.alive Is Built For Business First - Security Context Software Integration 3D Audio <ul><li>Users either authenticated by network credentials or given anonymous log-on e.g. partners) </li></ul><ul><li>web.alive platform exists within your secure network protecting confidential information </li></ul><ul><li>Ability to log conversations, save sessions and securely store for compliance needs </li></ul><ul><li>Ability to set user permissions based on network identity </li></ul>
  13. 13. web.alive Is Built For Business First – Software Integration Context <ul><li>Every business uses specialized business software (CRM) in at least one area </li></ul><ul><li>Existing virtual world solutions are stand-alone applications which do not interact with existing software </li></ul><ul><li>web.alive allows users (based on their network credentials) to pull information from existing software and utilize that information “in-world” </li></ul><ul><li>Business users are able to collaborate in real time using existing files </li></ul>3D Audio Security
  14. 14. web.alive Is Built For Business First – 3D Audio Context Software Integration Security <ul><li>3D spatial audio allows the human ear to determine where a sound originates from (e.g. left, right etc…) </li></ul><ul><li>In virtual scenarios many users may speak at the same time – this can be confusing and exhausting </li></ul><ul><li>web.alive 3D audio allows for easy round table discussions (voices are spatially placed based on an individual’s location) </li></ul><ul><li>web.alive 3D audio allows for side-bar conversations and selective muting </li></ul>
  15. 15. Addressing 3 Distinct Business Markets E-Commerce E-Learning Enterprise Collaboration <ul><li>Almost 60% of shopping carts are abandoned by consumers prior to purchase </li></ul><ul><li>Blogs, Forums and other Web 2.0 sites prove consumers desire & are influenced by information from other consumers </li></ul><ul><li>Today’s online shopping experience happens in isolation offering no opportunity for consumer collaboration </li></ul><ul><li>The online shopping experience has not fundamentally changed since the inception of e-commerce </li></ul>
  16. 16. web.alive Helps You & Consumers Connect In An Immersive Shopping Experience <ul><li>Consumer Trends </li></ul><ul><li>Increasing consumer influence and power over fellow consumers through blogs, forums and other social media </li></ul><ul><li>Increased consumer consumption of product information online versus in-store </li></ul><ul><li>Increased desire for continual touch points with brands online (e.g. expect more than just a simple website today). </li></ul><ul><li>Increased expectation of after purchase support (e.g. Apple Geniuses) </li></ul><ul><li>Existing Solutions </li></ul><ul><li>Shopping carts at e-commerce stores are abandoned almost 60% of the time prior to purchase </li></ul><ul><li>Lack ability for customers to communicate with each other about purchasing decisions and options in ‘real time’ </li></ul><ul><li>Provide a shopping experience completely dissociative with the real-world experience </li></ul><ul><li>Lack the opportunity to recreate in-store events and connect with consumers </li></ul>
  17. 17. web.alive Creates A Fundamentally Different Shopping Experience Consumer Empowerment Experience vs Look Brand Connection Security
  18. 18. web.alive Allows Consumers To Share In An Interactive Store-Like Experience <ul><li>Customers are able to talk to one another about products, upgrades and troubleshooting all an immersive real-time experience </li></ul><ul><li>Multiple customers are able to interact with a single store employee much as they would in the real world </li></ul><ul><li>“ In-store” product demonstrations, classes and other consumer engagements are possible online </li></ul><ul><li>Customers may be assisted through the checkout process as they would be in-store, ensuring completion of purchase </li></ul>Experience Brand Connection Security
  19. 19. web.alive Is Built With E-Commerce Security & Consumer Privacy In Mind Consumer Empowerment Experience Brand Connection <ul><li>Users either authenticated by store account or given anonymous log-on (e.g. to browse) </li></ul><ul><li>web.alive platform exists within your secure network protecting confidential consumer information </li></ul><ul><li>Store employees are able to retrieve customer information (e.g. previous purchases, support requests) from CRM and other existing software </li></ul><ul><li>Only public information (e.g. chosen username) is available to other consumers in the same space </li></ul>
  20. 20. web.alive Is An Immersive Shopping Experience Consumer Empowerment <ul><li>Today’s e-commerce store offers little opportunity to explore more than photos of purchase items </li></ul><ul><li>Products are not only displayed, but able to be experienced through both 3D graphics and 3D audio </li></ul><ul><li>Consumers are able to actually pick up and hold items to inspect them – no more point and click </li></ul><ul><li>Requesting assistance no longer requires an email, FAQ or call-centre experience – specialists are available on site – just walk up and talk to one </li></ul>Brand Identity Security
  21. 21. web.alive Allows The Continuation of Your Brand In A Unique Online Experience Consumer Experience Experience Security <ul><li>Traditional e-commerce stores have virtually no connection to a brand beyond the logo on the site </li></ul><ul><li>web.alive allows for the recreation (& betterment) of the in-store experience by allowing the creation & customization of visually rich 3D immersive stores that can be exactly the same as a physical location </li></ul><ul><li>web.alive allows you to connect with consumers online in ways that previously were only possible through being physically present at a store – product demonstrations, ‘Genius’ bars, and tutorials are now available to anyone, anywhere at the time of your choosing </li></ul>
  22. 22. Addressing 3 Distinct Business Markets E-Commerce E-Learning Enterprise Collaboration <ul><li>The need for continuing education and training is increasing both in the enterprise and within the private educational field </li></ul><ul><li>Universities are restricted by increasing class sizes with limited campus space </li></ul><ul><li>Companies desire a cost and time effective way to learn without having to travel or create costly real world scenarios </li></ul><ul><li>Current distance learning options are largely broadcast based (one to many) with limited opportunities for interaction between participants </li></ul>
  23. 23. web.alive Allows E-Learning Experience To Become Completely Immersive <ul><li>Virtual Learning is Growing </li></ul><ul><li>Nearly every major university world-wide has a distance education program </li></ul><ul><li>Increased consumer demand for higher education and business demand for employee training/executive learning has increased the need for learning institutions to provide an online experience that allows for real-time collaboration </li></ul><ul><li>Existing Solutions </li></ul><ul><li>Lack the ability for student interaction with one another in a real-time immersive environment all from dispersed locations </li></ul><ul><li>Do not allow for the learning environment to change based on the curriculum </li></ul>Classes are becoming tours through he human body, manufacturing floor, chemical structure
  24. 24. web.alive Creates A Fundamentally Different Learning Experience Student Engagement Customized Environments Software Integration Security
  25. 25. web.alive Allows E-Learning To Truly Become A Shared Immersive Experience <ul><li>Students are able to talk to one another and the facilitator in a real-time 3D audio based immersive setting </li></ul><ul><li>Students can share work, collaborate on assignments and physically move around the classroom to interact </li></ul><ul><li>Facilitators can give presentations, show videos and operate a shared white-board to recreate an real world classroom </li></ul><ul><li>Learning can now involve existing real 3D objects digitized at museums and other historical places </li></ul>Customized Environments Software Integration Security
  26. 26. web.alive Is Built With Security & Student Privacy In Mind Student Engagement Customized Environments Software Integration <ul><li>Users either authenticated by pre-existing account or given anonymous log-on </li></ul><ul><li>web.alive platform exists within your secure network protecting confidential student information </li></ul><ul><li>Class facilitators employees are able to retrieve student information (e.g. class grades, class schedule) from your secure information system </li></ul><ul><li>Only public information (e.g. chosen username) is available to other students in the same space </li></ul>
  27. 27. web.alive Is Allows You To Customize Your Learning Environment Student Engagement <ul><li>The classroom environment is only limited visually by the design parameters you set </li></ul><ul><li>Real-world training scenarios can be recreated in web.alive with increased safety and reduced costs </li></ul><ul><li>Students are able to interact with items (e.g. a historical relic) to inspect them – no more point and click pictures </li></ul><ul><li>Corporate learning and team building can virtually take place in any setting, in any place at any time </li></ul>Software Integration Security
  28. 28. web.alive Allows For Interaction With Existing Learning Software Student Engagement Customized Environments Security <ul><li>Existing learning software (e.g. attendance tracking, student information) can work with web.alive so that learning institutions do not need to replace existing software systems </li></ul><ul><li>Integration with existing software allows proper contextual information (e.g. class attendance, participation etc…) to be available for the course facilitator </li></ul><ul><li>Individual classes may be recorded and uploaded to a course website for review by students </li></ul>
  29. 29. Addressing 3 Distinct Business Markets E-Commerce E-Learning Enterprise Collaboration <ul><li>Over 30% of conference call participants report not being able to hear at least one speaker </li></ul><ul><li>Over 25% could not identify which individual was speaking </li></ul><ul><li>Calls actually cause your mind mental exhaustion trying to process poor audio </li></ul><ul><li>Travel costs are rising at the same time as travel budgets decrease </li></ul><ul><li>Current solutions only address part of these issues </li></ul><ul><li>Almost 60% of shopping carts are abandoned by consumers prior to purchase </li></ul><ul><li>Blogs, Forums and other Web 2.0 sites prove consumers desire & are influenced by information from other consumers </li></ul><ul><li>Today’s online shopping experience happens in isolation offering no opportunity for consumer collaboration </li></ul><ul><li>The online shopping experience has not fundamentally changed since the inception of e-commerce </li></ul><ul><li>The need for continuing education and training is increasing both in the enterprise and within the private educational field </li></ul><ul><li>Universities are restricted by increasing class sizes with limited campus space </li></ul><ul><li>Companies desire a cost and time effective way to learn without having to travel or create costly real world scenarios </li></ul><ul><li>Current distance learning options are largely broadcast based (one to many) with limited opportunities for interaction between participants </li></ul>
  30. 30. Now to Lenovo eLounge
  31. 31. Public www.nortel.com/webalive www.projectchainsaw.com www.youtube.com/watch?v=qiYi3iEBJNM www.youtube.com/watch?v=PtwEr6KTmKc Nortel internal Please copy and paste into your browser: http://bizsphere.us.nortel.com/?link=S8b5fdce9-32c2-4388-b4ce-8e80868c97ed Further resources

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