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Semi-Automated ArgumentationAnalysis of Online Product Reviews Adam Wyner1, Jodi Schneider2, Katie Atkinson1,         and ...
Argument fragment for a cameraSeptember 11, 2012   Wyner et al., COMMA 2012   2
Pro and ConSeptember 11, 2012    Wyner et al., COMMA 2012   3
Comments on reviewsSeptember 11, 2012        Wyner et al., COMMA 2012   4
Output extensions                     Preferred Extension (using ASPARTIX)September 11, 2012            Wyner et al., COMM...
Goals• Extract arguments distributed across a corpora and  evaluate them with formal, automated tools.• Speed the work of ...
Consumer argumentation scheme   Variables in schemes as targets for extraction.   Premises:   • Camera X has property P.  ...
Analyst’s goal: instantiatePremises:• The Canon SX220 has good video quality.• Good video quality promotes image quality f...
Identifying and extracting text• Annotate text:   – Simple or complex annotations.   – Highlight annotations with   – Sear...
To find argument passages• Use:   – Indicators of     after, as, because, for, since, when, ....   – Indicators of     the...
Rhetorical terminologySeptember 11, 2012          Wyner et al., COMMA 2012   11
To find what is being discussed• Use                   :   – Has a flash   – Number of megapixels   – Scope of the zoom   ...
Domain terminologySeptember 11, 2012        Wyner et al., COMMA 2012   13
To find attacks between arguments• Use contrast terminology:   – Indicators     but, except, not, never, no, ....   – Sent...
Sentiment terminologySeptember 11, 2012         Wyner et al., COMMA 2012   15
,                                                ,September 11, 2012   Wyner et al., COMMA 2012       16
Query for patternsSeptember 11, 2012       Wyner et al., COMMA 2012   17
An argument for buying the cameraPremises:   The pictures are perfectly exposed.   The pictures are well-focused.   No cam...
An argument for NOT buying the                   cameraPremises:   The colour is poor when using the flash.   The images a...
Counterarguments to the premises of             “Don’t buy”             The colour is poor when using the flash.          ...
Future work•   Tool refinement.•   Add ontology modules to the tool.•   User models.•   Richer query patterns.•   More ext...
Related Papers• Schneider, Davis, and Wyner (2012). Dimensions of  argumentation in social media, Knowledge Engineering an...
Acknowledgements•      FP7-ICT-2009-4 Programme, IMPACT Project, Grant       Agreement Number 247228.•      Science Founda...
Thanks for your attention!• Questions?• Contacts:      – Adam Wyner                 adam@wyner.info      – Jodi Schneider ...
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Semi-automated argumentation analysis of online product reviews--COMMA 2012-09-11

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COMMA 2012 paper, presented by my coauthor Adam Wyner 2012-09-11 in Vienna. Paper at http://jodischneider.com/pubs/comma2012.pdf

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Semi-automated argumentation analysis of online product reviews--COMMA 2012-09-11

  1. 1. Semi-Automated ArgumentationAnalysis of Online Product Reviews Adam Wyner1, Jodi Schneider2, Katie Atkinson1, and Trevor Bench-Capon1 1 - Department of Computer Science, University of Liverpool2 – Digital Enterprise Research Institute, National University of Ireland September 11, 2012 COMMA 2012 Vienna University of Technology
  2. 2. Argument fragment for a cameraSeptember 11, 2012 Wyner et al., COMMA 2012 2
  3. 3. Pro and ConSeptember 11, 2012 Wyner et al., COMMA 2012 3
  4. 4. Comments on reviewsSeptember 11, 2012 Wyner et al., COMMA 2012 4
  5. 5. Output extensions Preferred Extension (using ASPARTIX)September 11, 2012 Wyner et al., COMMA 2012 5
  6. 6. Goals• Extract arguments distributed across a corpora and evaluate them with formal, automated tools.• Speed the work of human analysts.• Provide semi-automatic support.• Use aspects of NLP to incrementally address a range of problems (ambiguity, structure, contrasts,....)September 11, 2012 Wyner et al., COMMA 2012 6
  7. 7. Consumer argumentation scheme Variables in schemes as targets for extraction. Premises: • Camera X has property P. • Property P promotes value V for agent A. Conclusion: • Agent A should Action Camera X.September 11, 2012 Wyner et al., COMMA 2012 7
  8. 8. Analyst’s goal: instantiatePremises:• The Canon SX220 has good video quality.• Good video quality promotes image quality for casual photographers.Conclusion:• Casual photographers should buy the Canon SX220.September 11, 2012 Wyner et al., COMMA 2012 8
  9. 9. Identifying and extracting text• Annotate text: – Simple or complex annotations. – Highlight annotations with – Search for and extract text by annotation.• GATE “General Architecture for Text Engineering”. – Works with large corpora of text. – Rule-based or machine-learning approaches. September 11, 2012 Wyner et al., COMMA 2012 9
  10. 10. To find argument passages• Use: – Indicators of after, as, because, for, since, when, .... – Indicators of therefore, in conclusion, consequently, ....September 11, 2012 Wyner et al., COMMA 2012 10
  11. 11. Rhetorical terminologySeptember 11, 2012 Wyner et al., COMMA 2012 11
  12. 12. To find what is being discussed• Use : – Has a flash – Number of megapixels – Scope of the zoom – Lens size – The warrantySeptember 11, 2012 Wyner et al., COMMA 2012 12
  13. 13. Domain terminologySeptember 11, 2012 Wyner et al., COMMA 2012 13
  14. 14. To find attacks between arguments• Use contrast terminology: – Indicators but, except, not, never, no, .... – Sentiment The flash worked . The flash worked .September 11, 2012 Wyner et al., COMMA 2012 14
  15. 15. Sentiment terminologySeptember 11, 2012 Wyner et al., COMMA 2012 15
  16. 16. , ,September 11, 2012 Wyner et al., COMMA 2012 16
  17. 17. Query for patternsSeptember 11, 2012 Wyner et al., COMMA 2012 17
  18. 18. An argument for buying the cameraPremises: The pictures are perfectly exposed. The pictures are well-focused. No camera shake. Good video quality. Each of these properties promotes image quality.Conclusion: (You, the reader,) should buy the CanonSX220.September 11, 2012 Wyner et al., COMMA 2012 18
  19. 19. An argument for NOT buying the cameraPremises: The colour is poor when using the flash. The images are not crisp when using the flash. The flash causes a shadow. Each of these properties demotes image quality.Conclusion: (You, the reader,) should not buy the CanonSX220.September 11, 2012 Wyner et al., COMMA 2012 19
  20. 20. Counterarguments to the premises of “Don’t buy” The colour is poor when using the flash. For good colour, use the colour setting, not the flash. The images are not crisp when using the flash. No need to use flash even in low light. The flash causes a shadow. There is a corrective video about the flash shadow.September 11, 2012 Wyner et al., COMMA 2012 20
  21. 21. Future work• Tool refinement.• Add ontology modules to the tool.• User models.• Richer query patterns.• More extensive argument chains.• Incrementally analyse ambiguity, e.g. when, because,....• Argumentation schemes for other aspects of text.• Further work on contrariness.September 11, 2012 Wyner et al., COMMA 2012 21
  22. 22. Related Papers• Schneider, Davis, and Wyner (2012). Dimensions of argumentation in social media, Knowledge Engineering and Knowledge Management (EKAW).• Wyner and Schneider (2012). Arguing from a point of view, Agreement Technologies.• Schneider and Wyner (2012). Identifying consumers arguments in text, Workshop on Semantic Web and Information Extraction (SWAIE at EKAW).September 11, 2012 Wyner et al., COMMA 2012 22
  23. 23. Acknowledgements• FP7-ICT-2009-4 Programme, IMPACT Project, Grant Agreement Number 247228.• Science Foundation Ireland Grant No. SFI/08/CE/I1380 (Líon- 2)• Short-term Scientific Mission grant from COST Action IC0801 on Agreement TechnologiesSeptember 11, 2012 Wyner et al., COMMA 2012 23
  24. 24. Thanks for your attention!• Questions?• Contacts: – Adam Wyner adam@wyner.info – Jodi Schneider jschneider@pobox.comSeptember 11, 2012 Wyner et al., COMMA 2012 24

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