6. How should you disseminate your
survey?
Email?
Mail?
In person?
Telephone?
SARAH KEISTER ARMSTRONG &
7. How do we find people who don’t use
our services?
Go to where they are
Community leaders
Ask for help
SARAH KEISTER ARMSTRONG &
8. What is the right type of question to
ask?
MULTIPLE CHOICE
What activity do you most
prefer? Please circle all that
apply.
A. Skiing
B. Swimming
C. Golfing
D. Other:
SARAH KEISTER ARMSTRONG &
SCALE
Rank the level to which you
agree with the following
statement:
I enjoy outdoor activities.
A. Strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree
OPEN-ENDED
Tell us about your favorite
outdoor activities.
9. Common Pitfall #1
Making your survey inconvenient to respond to
Source: andertoons.com
SARAH KEISTER ARMSTRONG &
11. Common Pitfall #2: Example
Please select on average, how many cups of coffee
you drink per day:
A. 0
B. 1 to 3 cups
C. 3 to 5 cups
D. More than 5 cups
SARAH KEISTER ARMSTRONG &
13. Common Pitfall #3: Example
Which playgrounds do you visit most often?
SARAH KEISTER ARMSTRONG &
14. Common Pitfall #4
Asking double-barreled questions
Cartoonist: Dick Kinney
SARAH KEISTER ARMSTRONG &
15. Common Pitfall #4: Examples
How satisfied are you with your job responsibilities
and your pay?
Should our organization spend less money on
parking lot maintenance and more money on
program supplies?
Is this presentation useful and boring?
SARAH KEISTER ARMSTRONG &
17. Common Pitfall #5: Example
On the following scale, please select your level of
satisfaction with this presentation:
__ Fabulous
__ Great
__ Good
__ Okay
SARAH KEISTER ARMSTRONG &
18. Common Pitfall #5: Example
On the following scale, please select your level of
satisfaction with this presentation:
__ Very satisfied
__ Satisfied
__ Neutral
__ Dissatisfied
__ Very dissatisfied
SARAH KEISTER ARMSTRONG &
19. Common Pitfall #6
Not including all possible response options
SARAH KEISTER ARMSTRONG &
20. Common Pitfall #6: Example
Why are you attending this webinar?
__ To learn about a topic new to me
__ To expand my existing knowledge of a topic
__ To network with my peers
__ Because my boss made me
SARAH KEISTER ARMSTRONG &
21. Common Pitfall #6: Example
Why are you attending this webinar?
__ To learn about a topic new to me
__ To expand my existing knowledge of a topic
__ To network with my peers
__ Because my boss made me
__ Other (please specify): ______________
SARAH KEISTER ARMSTRONG &