OutlineYour brand/in-person networkingDefine social mediaShift in the marketplaceThree social mediaplatforms to begin today LinkedIn Twitter Blog
Your personal brandTake the time to figure out why an employer shouldhire you– what sets you apart from other job seekersWrite a simple paragraph describing your qualities andcareer highlights/ROIUse in-person networking and social mediaplatforms to differentiate yourself by Who am I?letting your audience experiencewho you are
Power of in-person networkingDon’t be shy!Integrate in-person with social media networkingAsk for informational meetings witharea employersStay in touch with your networkto stay top of mindPut yourself in the (potential)employers’ shoes, what’s theirbrand and how can youdemonstrate “you get it”
Social media definedInternet-based tools used for sharing and discussing information among peopleActivities that integrate technology, social interaction and the construction of words, pictures, videos and audioInformation depends on the varied perspectives and “building” of shared meaning among communities
Web 2.0Web 1.0 was considered “read-only” while Web 2.0 allows users to interact and share content. Web 2.0 allows consumers to actively communicate, share information and easily connect with people outside of their network.
Shift of powerThe power to define and control a brandis shifting from corporations and institutions to individuals and communities
Social media platformsSocial NetworkingNews & BookmarkingBlogsMicroblogsVideo SharingPhoto SharingWikisVirtual RealitySocial Gaming
Social networkingOnline communities of like-minded peoplePurpose Social: stay in touch, build relationships Professional: network, build clientele, find jobs, post jobs, supply contentComponents: photos, profile, status, messaging, events,groups, network webs, e-books, bloggingPlatforms: Facebook.com, Myspace.com, LinkedIn.com
LinkedInLinkedIn has over 36 millionmembers in over 200 countriesand territories around theworld.A new member joinsLinkedIn approximatelyevery second, and abouthalf of the members areoutside the U.S.Executives from allFortune 500 companies areLinkedIn members.
Work itCheck your profile dailyPost and answer questionsUpdate your statusKeep tabs on who is lookingat your profileJoin groups or start a groupLook at the companiesyou’re interested in workingfor and see if you haveconnections in commonwith employees.
MicroblogsMini blog maintained by multiple authorsUpdates: 140 characters or lessUsed for file and information sharing and gatheringTopics: political, social, professionalPlatforms: Twitter.com, Yammer.com
Account set upStatus updates Photo Username Tweople @Replies Direct MessagesThe Conversations
Complete your profile Use an email address you check regularly Use an easily recognizable username Add additional URL (blog or LinkedIn) Use an image that people can clearly see your face on a small scale Add a one line bio Include city and state you live in
Find people from your networks www.search.twitter.com ‘Find People’ tab on profile Twello.com WeFollow.com
Lingo@Replies: conversation betweenpeople or used to give someone creditRT: retweet is used whenrepeating information, oftenused with an @Reply to givecreditTinyURL: Web site thatallows users to post longURLs in smaller form
Put it all out there…Let your network know you’re job searching bywriting it in your bioKeep your followersup-to-date on yoursearchPost content relevantto your search andyour industryTweet your resume140 characters ata time
Web site BlogsPlatforms: Typepad.com or Wordpress.orgMaintained by an individual or an organizationShare content (written, images, video, etc.) inreverse-chronological order through “posts”Types: social, corporate, genre (fashion,political, travel, etc.)Informally written typically using acronymsTypically allow commentsTerms: blogosphere, internet celebrities, blogger relations
Name ofblog = your Blog examplename Photo Make content easy to share with RSSPost regularly with photos/images
Reasons to blog Form of online resume Develop content, demonstrate how you think Engage in dialogue Improve your search engine visibility Gain expert status by providing useful information
Blog-iquetteFollow other blogs dailyPost comments on other blogsMake it easy to share, include an RSS feedInclude photos and videoUpdate regularly = 2x/weekPromote other blogsEncourage comments and respond to comments
Rules of engagementDon’t push yourself but engageBe personalLISTENDon’t swear, not even with asterisksAlways disclose who you are and your affiliationsEverything is public, even if your profile is blocked