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OutlineYour brand/in-person networkingDefine social mediaShift in the marketplaceThree social mediaplatforms to begin toda...
Your personal brandTake the time to figure out why an employer shouldhire you– what sets you apart from other job seekersW...
Power of in-person networkingDon’t be shy!Integrate in-person with social media networkingAsk for informational meetings w...
The power of social media
Social media definedInternet-based tools used for sharing and    discussing information among peopleActivities that integr...
Web 2.0Web 1.0 was considered “read-only” while Web 2.0     allows users to interact and share content.                   ...
Shift of powerThe power to define and control a brandis shifting from corporations and institutions        to individuals ...
Connecting the dots
Social media platformsSocial NetworkingNews & BookmarkingBlogsMicroblogsVideo SharingPhoto SharingWikisVirtual RealitySoci...
Social networkingOnline communities of like-minded peoplePurpose   Social: stay in touch, build relationships   Profession...
LinkedInLinkedIn has over 36 millionmembers in over 200 countriesand territories around theworld.A new member joinsLinkedI...
YouYour NetworkTheir NetworkTheir Network’s Network
Open accountYou’ll need:    Computer    Email address    Resume    Photo    30 minutes
Determine purpose/goals
Look for jobs, people,answer questions                            Set up profile                                          ...
Personal URLTip: Use your personal URL,www.linkedin.com/in/yourname on your resume,email signature and business cards
ApplicationsTip: Add content to your profile by integrating a blog, twitter, e-books, etc.
ApplicationsExamples:Share content though e-books,Twitter feeds and blogs
Add contacts
Work itCheck your profile dailyPost and answer questionsUpdate your statusKeep tabs on who is lookingat your profileJoin g...
MicroblogsMini blog maintained by multiple authorsUpdates: 140 characters or lessUsed for file and information sharing and...
Account set upStatus updates                       Photo                                             Username             ...
Complete your profile              Use an email address you check              regularly              Use an easily recogn...
Find people from your networks                     www.search.twitter.com                     ‘Find People’ tab on        ...
Lingo@Replies: conversation betweenpeople or used to give someone creditRT: retweet is used whenrepeating information, oft...
Job Related Twitter Accounts
Attend tweetups & meetups         Network
Put it all out there…Let your network know you’re job searching bywriting it in your bioKeep your followersup-to-date on y...
Web site                            BlogsPlatforms: Typepad.com or Wordpress.orgMaintained by an individual or an organiza...
Name ofblog = your                          Blog examplename                                     Photo                    ...
Reasons to blog  Form of online resume  Develop content, demonstrate how  you think  Engage in dialogue  Improve your sear...
Blog-iquetteFollow other blogs dailyPost comments on other blogsMake it easy to share, include an RSS feedInclude photos a...
Rules of engagementDon’t push yourself but engageBe personalLISTENDon’t swear, not even with asterisksAlways disclose who ...
Additional resourcesLaid Off Camp   http://laidoffcamp.pbwiki.comSimply Hired    http://www.simplyhired.comIndeed         ...
Questions? Please contact usRed Shoes PR, Inc.www.redshoespr.comEmail: pr@redshoespr.comTwitter: @RedShoesPRFacebook: sear...
Findingajobusingsocialmedia 090324110408 Phpapp01
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Findingajobusingsocialmedia 090324110408 Phpapp01

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Found this presentation for Job Seekers and how Social Media can be used in the search for a new position/career.

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Findingajobusingsocialmedia 090324110408 Phpapp01

  1. 1. OutlineYour brand/in-person networkingDefine social mediaShift in the marketplaceThree social mediaplatforms to begin today LinkedIn Twitter Blog
  2. 2. Your personal brandTake the time to figure out why an employer shouldhire you– what sets you apart from other job seekersWrite a simple paragraph describing your qualities andcareer highlights/ROIUse in-person networking and social mediaplatforms to differentiate yourself by Who am I?letting your audience experiencewho you are
  3. 3. Power of in-person networkingDon’t be shy!Integrate in-person with social media networkingAsk for informational meetings witharea employersStay in touch with your networkto stay top of mindPut yourself in the (potential)employers’ shoes, what’s theirbrand and how can youdemonstrate “you get it”
  4. 4. The power of social media
  5. 5. Social media definedInternet-based tools used for sharing and discussing information among peopleActivities that integrate technology, social interaction and the construction of words, pictures, videos and audioInformation depends on the varied perspectives and “building” of shared meaning among communities
  6. 6. Web 2.0Web 1.0 was considered “read-only” while Web 2.0 allows users to interact and share content. Web 2.0 allows consumers to actively communicate, share information and easily connect with people outside of their network.
  7. 7. Shift of powerThe power to define and control a brandis shifting from corporations and institutions to individuals and communities
  8. 8. Connecting the dots
  9. 9. Social media platformsSocial NetworkingNews & BookmarkingBlogsMicroblogsVideo SharingPhoto SharingWikisVirtual RealitySocial Gaming
  10. 10. Social networkingOnline communities of like-minded peoplePurpose Social: stay in touch, build relationships Professional: network, build clientele, find jobs, post jobs, supply contentComponents: photos, profile, status, messaging, events,groups, network webs, e-books, bloggingPlatforms: Facebook.com, Myspace.com, LinkedIn.com
  11. 11. LinkedInLinkedIn has over 36 millionmembers in over 200 countriesand territories around theworld.A new member joinsLinkedIn approximatelyevery second, and abouthalf of the members areoutside the U.S.Executives from allFortune 500 companies areLinkedIn members.
  12. 12. YouYour NetworkTheir NetworkTheir Network’s Network
  13. 13. Open accountYou’ll need: Computer Email address Resume Photo 30 minutes
  14. 14. Determine purpose/goals
  15. 15. Look for jobs, people,answer questions Set up profile Photo IndexProfilecompleteness Basic information Experience, connections, education Profile tasks to networks complete
  16. 16. Personal URLTip: Use your personal URL,www.linkedin.com/in/yourname on your resume,email signature and business cards
  17. 17. ApplicationsTip: Add content to your profile by integrating a blog, twitter, e-books, etc.
  18. 18. ApplicationsExamples:Share content though e-books,Twitter feeds and blogs
  19. 19. Add contacts
  20. 20. Work itCheck your profile dailyPost and answer questionsUpdate your statusKeep tabs on who is lookingat your profileJoin groups or start a groupLook at the companiesyou’re interested in workingfor and see if you haveconnections in commonwith employees.
  21. 21. MicroblogsMini blog maintained by multiple authorsUpdates: 140 characters or lessUsed for file and information sharing and gatheringTopics: political, social, professionalPlatforms: Twitter.com, Yammer.com
  22. 22. Account set upStatus updates Photo Username Tweople @Replies Direct MessagesThe Conversations
  23. 23. Complete your profile Use an email address you check regularly Use an easily recognizable username Add additional URL (blog or LinkedIn) Use an image that people can clearly see your face on a small scale Add a one line bio Include city and state you live in
  24. 24. Find people from your networks www.search.twitter.com ‘Find People’ tab on profile Twello.com WeFollow.com
  25. 25. Lingo@Replies: conversation betweenpeople or used to give someone creditRT: retweet is used whenrepeating information, oftenused with an @Reply to givecreditTinyURL: Web site thatallows users to post longURLs in smaller form
  26. 26. Job Related Twitter Accounts
  27. 27. Attend tweetups & meetups Network
  28. 28. Put it all out there…Let your network know you’re job searching bywriting it in your bioKeep your followersup-to-date on yoursearchPost content relevantto your search andyour industryTweet your resume140 characters ata time
  29. 29. Web site BlogsPlatforms: Typepad.com or Wordpress.orgMaintained by an individual or an organizationShare content (written, images, video, etc.) inreverse-chronological order through “posts”Types: social, corporate, genre (fashion,political, travel, etc.)Informally written typically using acronymsTypically allow commentsTerms: blogosphere, internet celebrities, blogger relations
  30. 30. Name ofblog = your Blog examplename Photo Make content easy to share with RSSPost regularly with photos/images
  31. 31. Reasons to blog Form of online resume Develop content, demonstrate how you think Engage in dialogue Improve your search engine visibility Gain expert status by providing useful information
  32. 32. Blog-iquetteFollow other blogs dailyPost comments on other blogsMake it easy to share, include an RSS feedInclude photos and videoUpdate regularly = 2x/weekPromote other blogsEncourage comments and respond to comments
  33. 33. Rules of engagementDon’t push yourself but engageBe personalLISTENDon’t swear, not even with asterisksAlways disclose who you are and your affiliationsEverything is public, even if your profile is blocked
  34. 34. Additional resourcesLaid Off Camp http://laidoffcamp.pbwiki.comSimply Hired http://www.simplyhired.comIndeed http://www.indeed.comWorkforce 50 http://www.workforce50.com
  35. 35. Questions? Please contact usRed Shoes PR, Inc.www.redshoespr.comEmail: pr@redshoespr.comTwitter: @RedShoesPRFacebook: search ‘Red Shoes PR’

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