IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
By Jodie O’Neill
Press the speaker to
listen to the evaluation
WHAT MEDIA PLATFORM I HAVE USED TO
PRESENT VIDEO AND ANCILLARY TEXTS
I presented my video in an expository inspired
documentary. This platform helped to portray the
message of the documentary, which is how and
why online culture has effected society and it
certainly raised more questions that could be
discussed in an follow-up episode.
My media product certainly adheres to the
expository tone, as it demonstrates a clear
argument to both positive and negative attitudes
The documentary highlights exactly what is
occurring on the site and exposes the problems of
obsessive social networking and cultures.
WHAT MEDIA PLATFORM I HAVE USED TO PRESENT
VIDEO AND ANCILLARY TEXTS... CONTINUED
For my first ancillary task, I decided to create a radio
advert to help gain publicity for the documentary. I
chose radio as a media platform as it is a traditional
format that has proven to be very successful in
capturing public attention for decades.
This particular media enabled my creative side to
flourish, as I had complete control of how to make the
advert exciting and original, while sticking to the
typical conventions of radio documentary adverts,
Discussing the nature and content of the product
Including snippets from the product in order for the
audience to understand exactly what the tone is
Stating bold phrases and questions, making the
audience want to learn more.
WHAT ARE THE GENRE CONVENTIONS?
The genre conventions for my documentary can be split into two
segments: the traditional documentary conventions and the modern
Traditional expository methods - The documentary clearly co-insides with
the aims of exposing controversial subjects. The documentarian declares
the argument but remain subjective throughout and does not side with
one side of the argument, whereas, some of the other figures may do, for
example, Mr Preston agrees that online cultures can become obsessive.
Another traditional method is the documentarian directly speaking to the
audience and declaring what is going to happen next. Modern
documentaries tend to have a “hands-on” documentarian who gets
involved with the interviewees, such as Louis Theroux in his “Weird
Weekend” documentaries and Billie JD Porter in her “Venezuela’s King of
Beauty” Documentary. However, my documentary has a style in which
the documentarian takes a step back and allows the debate to naturally
The documentarian remains in third person throughout, with exception to
when I am moving to different locations. The documentarian does drive
the documentary but through subtle means. The questions may be asked
to gain a specific reaction, for example, when I asked Anna if she was part
of any fandom's and she answered yes. This shows the my documentary
exposed areas of online cultures through traditional means.
My documentary does have modern aspects in relation to the expository
genre. Modern documentaries nearly always include the hash tag phrase
at the bottom of the screen, which is included in order to keep the debate
alive online, as well as continuing to increase the viewer numbers. It was
extremely important to include this convention in the documentary as it is
a demanded convention in which the audience except it to be included.
Modern documentaries now usually include voxpops that are fast-faced,
short-duration interviews that ask multiple interviewees the same
questions and answer the questions immediately. This helps to speed up
the interview process and to clearly demonstrate different side of the
My documentary includes voxpops in the middle sector, where a group of
teenagers where asked about how long they have used the site and what
do they use it for. This convention contrasts to the traditional convention
of interviews that have been demonstrated in both the Kira and Mr
Preston interview which last for a longer duration and pace.
The online screenshots capture specific Tumblr blog examples, which are
another modern convention that directly shows the events that occur on
online communities. This helps to highlight the nature of the
documentary and what it is exposing.
WHAT ARE THE GENRE CONVENTIONS
Internet Culture Online Hysteria vs. The Anti-Social Network
I decided to research into existing media products that are
similar to my own documentary. The anti-social network that
was aired on BBC Three and shares a lot of similarities to my
own documentary. The first similarity is that both documentaries
are aired by the same channel, which shows that they have a
similar target audience and contain the same expository
conventions that deemed required by BBC Three. Both
documentaries share a similar topic, in that society is being effect
by social groups, however, the Anti-Social network specifically
focuses on trolls, whereas my documentary focuses on fandoms.
The Anti-Social Network has a similar synopsis to Internet
Culture – Online Hysteria. The next slide shows a brief blurb
created by BBC Three for The Anti-Social Network documentary.
THE ANTI-SOCIAL NETWORK SYNOPSIS
The duration is the same as my
documentary. This gives the documentary
enough time to debate both sides of the
y in the
However, this aspect is
different as my
documentarian does not
have a personal motif
Both documentaries have the same target audience.
DID I CHALLENGE ANY FORMS AND
I did challenge forms of documentary, in terms of
endorsing both website and documentary
platforms. I included screen shots of Tumblr
blogs and voice-over on these shots, explaining
the statistics and figures surrounding Tumblr.
This challenged normal forms of documentary as
a whole but is similar to surrounding online
culture documentaries, such as the Anti-Social
Again, I challenged typical conventions by
including the modern hash tag, including voxpop
interviews and presenting blogs while the Kira
interview was playing.
FORMS AND CONVENTIONS IN MY
Radio Advert – I did include typical forms and conventions. I stated
the time and date of the documentary, what it is about and snippets
from the documentary. However, I challenged traditional forms and
conventions by having the documentarian drive the radio advert,
while including various features from the documentary.
Magazine Article – My magazine article is the only piece that strictly
adheres to traditional forms and conventions. The article layout is
traditional, in which the columns are clear and the required details
are included. The channel is mentioned and the logo of the magazine
is placed at the top of the page. The only challenging form is that
screen-grabs from the documentary have been included but on the
other hand, this modern convention is becoming increasingly
I believe that all the conventions and forms included in all my media
platforms have proved successful as there is a good relationship
between the traditional and modern features that compliment the
expository style. The hash tag could be developed into an on-going
blog by the Tumblr interviewees, in order to gain more publicity.
HOW I MADE MY MEDIA PLATFORMS
Radio Advert – I made the radio advert by myself. I had to research
into using the Audacity programme, as I had never used it before.
This programme allowed me to control the tone of the radio advert,
which is to make the documentary sound exciting and ground
breaking. I endorsed both my own voice, music and snippets from the
documentary to produce an effective and appealing radio advert.
Magazine Article – I also produced the magazine article by myself.
Firstly, I researched into existing magazine articles to see the
common conventions and the necessary details, which I have
displayed earlier on in my blog. The tone of the article is third person
and I attempted to write the article in a manner where the journalist
has no relation to the documentary itself to conclude a subjective
account of the documentary.
Documentary – My contribution to the documentary was to research
into the statistics and figures surrounding Tumblr and to discover
ways in which to make the interviews more interesting. I decided to
included the voxpop interviews to create a variation in the styles of
the interviews. I also contributed to the documentary by volunteering
myself to be the documentarian. I wrote the scripts for the
documentarian, Kira’s interview and to Mr. Preston’s interview. The
voxpop interview questions where also created by me, but the
responses where naturally from the interviewees themselves.