Rob Zinkan<br />Executive Director, External Affairs<br />John Dalton<br />Director, Communications & Marketing<br />
Who has time for this?<br />
300+ Class of 2013 students surveyed <br />as of July 31, 2009:<br />
On a scale of 1-5, how important was the internet for your college search?<br />26%	  78	 5 (Very Important)<br />23%	  71...
On a scale of 1-5, how important was the IU East website, iue.edu, in your decision to come to IU East?<br />18%	    54	  ...
Which of these internet sites do you regularly use?<br />70%	   212	   MySpace<br />61%	   187	   Facebook<br />59%	   181...
On a scale of 1-5, how helpful is it to be able to get help/ask questions about IU East through social media sites like Fa...
Did other universities and colleges use these types of sites to contact you?<br />92%	   280	   No<br />8%	   26	   Yes<br />
iue.edu/facebook<br />
iue.edu/facebook2013<br />
iue.edu/youtube<br />
iue.edu/flickr<br />
iue.edu/myspace<br />
iue.edu/blogs<br />
iue.edu/twitter<br />
@paydar<br />
What do I say?<br />Who’s going to read it?<br />Should I follow people?<br />
@paydar<br />
@rzinkan<br />@JODaltonIUE <br />
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BlogIndiana Presentation: Chancellor 2.0

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"Chancellor 2.0" presentation by Rob Zinkan and John Oak Dalton of Indiana University East for the BlogIndiana Social Media Conference at IUPUI on August 13 2009.

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BlogIndiana Presentation: Chancellor 2.0

  1. 1. Rob Zinkan<br />Executive Director, External Affairs<br />John Dalton<br />Director, Communications & Marketing<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. Who has time for this?<br />
  6. 6. 300+ Class of 2013 students surveyed <br />as of July 31, 2009:<br />
  7. 7. On a scale of 1-5, how important was the internet for your college search?<br />26% 78 5 (Very Important)<br />23% 71 4<br />29% 88 3<br />7% 22 2<br />15% 47 1 (Not Very)<br />
  8. 8. On a scale of 1-5, how important was the IU East website, iue.edu, in your decision to come to IU East?<br />18% 54 5 (Very Important)<br />24% 75 4<br />33% 102 3<br />11% 33 2<br />14% 42 1 (Not Very)<br />
  9. 9. Which of these internet sites do you regularly use?<br />70% 212 MySpace<br />61% 187 Facebook<br />59% 181 YouTube<br />7% 20 None<br />6% 19 Twitter<br />3% 9 Flickr<br />&lt;1% Blogger, <br />LiveJournal, Wordpress, <br />Zinch, Ning<br />
  10. 10. On a scale of 1-5, how helpful is it to be able to get help/ask questions about IU East through social media sites like Facebook or MySpace?<br />28% 86 5 (Very Helpful)<br />26% 78 4<br />33% 102 3<br />9% 29 2<br />4% 11 1 (Not Helpful)<br />
  11. 11. Did other universities and colleges use these types of sites to contact you?<br />92% 280 No<br />8% 26 Yes<br />
  12. 12. iue.edu/facebook<br />
  13. 13. iue.edu/facebook2013<br />
  14. 14. iue.edu/youtube<br />
  15. 15. iue.edu/flickr<br />
  16. 16. iue.edu/myspace<br />
  17. 17. iue.edu/blogs<br />
  18. 18. iue.edu/twitter<br />
  19. 19. @paydar<br />
  20. 20.
  21. 21.
  22. 22. What do I say?<br />Who’s going to read it?<br />Should I follow people?<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33. @paydar<br />
  34. 34. @rzinkan<br />@JODaltonIUE <br />

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