1. What was Apple thinking?
!
Jochen Wolters
@jochenWolters

2. Gestalt Laws | Affordances | Skeuomorphism

3. Gestalt
!
The essence or shape of an
entity’s complete form.
Gestalt Laws | Affordances | Skeuomorphism
Source: Wikipedia

4. Sniff,
Sniff…
Gestalt Laws | Affordances | Skeuomorphism
Image by R. C. James

5. Similarity
Gestalt Laws | Affordances | Skeuomorphism

6. Proximity
Gestalt Laws | Affordances | Skeuomorphism

7. Closure
Gestalt Laws | Affordances | Skeuomorphism

8. Similarity + Proximity + Closure
Gestalt Laws | Affordances | Skeuomorphism

9. Affordance
!
A property of an object, or an
environment, which allows an
individual to perform an action.
action
that is readily perceivable.
Gestalt Laws | Affordances | Skeuomorphism
Source: Wikipedia

10. Gestalt Laws | Affordances | Skeuomorphism

11. Gestalt Laws | Affordances | Skeuomorphism

12. “Does the user perceive that
clicking on that location is
a meaningful, useful action
to perform?”
Donald Norman
Gestalt Laws | Affordances | Skeuomorphism
Source: http://www.jnd.org/dn.mss/affordances_and.html

13. Skeuomorph
!
A derivative object that retains
ornamental design cues to a
structure that were functionally
necessary in the original.
Gestalt Laws | Affordances | Skeuomorphism
Source: Wikipedia

14. Rear Door
Front Door
Gestalt Laws | Affordances | Skeuomorphism

15. Gestalt Laws | Affordances | Skeuomorphism

16. Don’t Make Me Think!
Steve Krug
Gestalt Laws | Affordances | Skeuomorphism

17. “That’s a button!”
OS X 10.9
“Looks like a button.”
Windows 8
“Is that a button?”
iOS 7
Slide inspired by Eric Reiss

18. Examples
Buttons
Gestalt Laws | Affordances | Skeuomorphism

19. Tweetlogix

20. Notes

21. “ Does the user perceive that
clicking on that location is a
meaningful, useful action to
perform?”
Donald Norman
Source: http://www.jnd.org/dn.mss/affordances_and.html

22. Examples
Buttons
Icons
Gestalt Laws | Affordances | Skeuomorphism

23. Share Panel in Safari

24. “That’s a book!”
“Looks like a book.”
“Is that a book?”
“Huh?!”

25. iBooks
Passbook
Notes
Game Center
Reminders
Voice Memos

26. Examples
Buttons
Icons
Barrel Widget
Gestalt Laws | Affordances | Skeuomorphism

27. Calendar

28. Examples
Buttons
Icons
Barrel Widget
Hidden Functions
Gestalt Laws | Affordances | Skeuomorphism

29. Search Field in iBooks

30. Podcasts

31. “ Does the user perceive that
clicking on that location is a
meaningful, useful action to
perform?”
Donald Norman
Source: http://www.jnd.org/dn.mss/affordances_and.html

32. Gestalt Laws
Affordances
Skeuomorphism
help create meaningful:
Structure
Discoverability
Knowledge Transfer

33. Donald P. Norman
The Design of
Everyday Things

34. Questions
& Answers,
Spirited Discussion

35. Thank you!
!
Jochen Wolters
@jochenWolters
!
jochen@uiobservatory.com