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How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions

Slides from my presentation at Ignite Fort Collins #6. Watch this talk on YouTube: http://www.youtube.com/watch?v=YbOQ-LCWrR0

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How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions

  1. 1. How Gestalt PsychologyCan Help You MakeBetter High-TechPurchasing DecisionsJochen Wolters
  2. 2. What you purchase Image by Flickr/Philips Communications
  3. 3. What you experience Image by Flickr/*Crazy Diamond*
  4. 4. Then again, sometimes… Image by Flickr/El_Enigma
  5. 5. What makes theDifference?
  6. 6. Gestalt-noun, [guh-shtahlt, -shtawlt], (German):The essence or shape ofan entity’s complete form.
  7. 7. Image by R. C. James
  8. 8. Sniff…! Image by R. C. James
  9. 9. Closure
  10. 10. Similarity
  11. 11. Proximity
  12. 12. What’s a customer to do?
  13. 13. Tryhands-onbefore you buy!
  14. 14. nAha! !nHuh? ≥ 2
  15. 15. And your “.” is?
  16. 16. Say No!to designs that are difficult to use
  17. 17. Learn more:http://bit.ly/ignitegestaltJochen Woltershttp://polytropia.comhttp://uiobservatory.com@jochenwolters

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Slides from my presentation at Ignite Fort Collins #6. Watch this talk on YouTube: http://www.youtube.com/watch?v=YbOQ-LCWrR0

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