8 tips for recruiters on LinkedIn


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8 tips for recruiters on LinkedIn

  1. 1. Talent SolutionsStand out with LinkedIn’s Tips and Tricks for RecruitersLinkedIn is a powerful platform for recruiters to build connections withtop talent around the world. Follow these eight key tips to optimise yourpresence on LinkedIn and make the most of the world’s largestprofessional network.It all starts with your profile Stacy TakeuchiYour profile is your first opportunity to build your personal brand as a Director of Talent Acquisition – Connecting Talentrecruiting leader: with Opportunity at Universal Technical Institute• Your picture is a must; it makes your profile more human, and you more accessible. 277 Connect connections• Get creative with your headline: tell people what you stand for. Your Websites We’re Hiring Great People! » headline will show up in search results, so make people want to click UTI Careers YouTube Channel » Take a Tour of Our Home Office » on it. www.linkedin.com/stacytakeuchi/ Contact Info• Feature recommendations: ask for recommendations from your team, BACKGROUND hiring managers, and people you’ve hired. SUMMARY At UTI, we change the world one life at a time by helping students achieve the career• Bring it to life: add rich media content, upload your presentations on of their dreams—it’s the underlying inspirational reason for our existence and the reason we come to work everyday. Working at UTI is challenging, constantly Slideshare and add a link to your company’s website, LinkedIn changing and a place where you can make a real difference in others’ lives and in your own career as well. Company/Career page, company blog.• Give your pitch: Your summary should show what it’s like to work at your company. Think BRAND, not CV.Utilise LinkedIn Groups• Join many: Join recruiting groups or others that are relevant to your key talent pools. They’ll help you keep your finger on the pulse of the market.• Participate in a few: Get involved in a few select groups to brand yourself as an expert. Post thoughtful questions, articles the group might like, and unbiased responses to conversations.• Run one: Create a group about your company, industry, or functional area to drive employment brand, build pipeline, and even source. If you’re running out of ideas to animate the group, browse LinkedIn Today. And don’t forget to promote and drive traffic to your group — link to it from your LinkedIn Career page, your Facebook page and Twitter handle, and encourage others to do the same.Share your jobsExpand your reach by sharing your jobs across LinkedIn, Facebook, Twitter, orindividuals. Watch your jobs go viral by forwarding to multiple audiences.
  2. 2. Make your status updates come to lifeYour status updates are a fantastic opportunity to share information virally:• Advertise open jobs and ask your network to pass on leads.• Share tips on job seeking to position yourself as an expert.• Post updates about your company and highlight what it’s like to work there.Create a pollCreating a poll is a great way to gain insights on your industry and your talent market. And it’s as easy as filling out a web form.Share it in your status update, in Groups, and on Twitter. This will help your poll go viral and boost your response rate.Turn your employees into ambassadors of yourcompanyYour employees are a key entry point to your company on LinkedIn. Driving social networkingadoption within your organisation can boost traffic to your LinkedIn Company page, Careerpages, and your jobs. Think of your employee base as an extension of your recruiting team.Circulate tips on how they can build great profiles that describe an exciting work environment,and share status updates and career opportunities with their connections.Add skills, endorse and get endorsedSkill endorsements are a great way to recognise your 1st-degree connections skills and expertise. Endorsements also let yourconnections validate the strengths found on your own profile.Showcase your employer brand Expedia Careers 36,894 followers FollowMake the most of your LinkedIn Company and Career pages to influence passive Home Careers Products Insightscandidates:• Position your company as an employer of choice to attract passive and active candidates. Where will you go with Expedia? Connect with us to start today.• Encourage company followers to keep current with exciting company news. View all employees » PEOPLE AT EXPEDIA JOBS AT EXPEDIA• Highlight insightful statistics about your employees and feature their profiles. See more jobs at Expedia »• Keep your content fresh and dynamic to encourage return visits. WORK AT EXPEDIA At Expedia, we have the freedom to be ourselves and let our personalities come out—and that’s what San Francisco is all about. We are a quick moving company• Add videos, banners, employee spotlights to your LinkedIn Careers Page to set it apart where anyone’s idea can become the next new release. Every day offers a new challenge and a new way of looking at things. from competitors and create dynamic content targeted to specific job functions. business.linkedin.com/talent-solutions Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.