Shapeways & the democratization of production


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this is a presentation I gave today at the Create Chaos 2008 event in Orlando, USA. It shows how Shapeways is enabling the democratization of production by letting people produce exactly the objects they've always wanted to have. Whether they can design in 3D or whether they can not (yet).

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Shapeways & the democratization of production

  1. 1. “ never underestimate the power of a million amateurs with keys to the factory” - Chris Anderson Jochem de Boer October 15 th 2008
  2. 2. agenda <ul><li>Democratization Trends </li></ul><ul><li>User becoming the supplier </li></ul><ul><li>The user generated object </li></ul><ul><li>Shapeways </li></ul><ul><ul><ul><li>Accessible & affordable digital manufacturing </li></ul></ul></ul><ul><ul><ul><li>3D creation without 3D design skills </li></ul></ul></ul>
  3. 3. trend 1 <ul><li>Democratization of communication – end 19th century </li></ul><ul><ul><li>From telegraph to personal phone </li></ul></ul>1880’s 1950’s 1980’s Source: Neil Gershenfield - MIT
  4. 4. trend 2 <ul><li>Democratization of information – mid 20th century </li></ul><ul><ul><li>From multi-million dollar mainframe to Personal Computer to PDA </li></ul></ul>1950’s 1980’s 1990’s Source: Neil Gershenfield - MIT
  5. 5. trend 3
  6. 6. from consumer to co-creator
  7. 7. open source
  8. 8. open source
  9. 9. open Source
  10. 10. news
  11. 11. news
  12. 12. relevance
  13. 13. community support
  14. 14. community support
  15. 15. product design
  16. 16. product design
  17. 17. product design
  18. 18. product design
  19. 19. the user generated object
  20. 20. Shapeways delivers my creations <ul><li>Shapeways is the place for consumers </li></ul><ul><li>to make their physical objects </li></ul>
  21. 21. mass produced goods do not make me feel unique Shapeways enables me to feel unique I can’t get my own creations 3d=complex
  22. 22. mass produced goods do not make me feel unique Shapeways enables me to feel unique I can’t get my own creations I can get my own creations 3D=SIMPLE 3d=complex
  23. 23. Shapeways delivers my creations make my design receive my object Customers customer service & peer support customization tool vibrant community materials & colors upload service instant price quotation secure payment service 10-day mail delivery Shapeways software & portal developers payment service provider production & logistics partners Partners
  24. 24. from screen to hand (movie)
  25. 25. 3D printing background <ul><li>3D Printing is a technique that deposites material layer by layer using a head similar to that of a inkjet printer. </li></ul><ul><li>The head tends to move along the X and Y axes and the object being printed moves up and down on the Z axis. </li></ul>
  26. 26. inspiration from the Shapeways community heofz
  27. 27. inspiration from the Shapeways community A Kiefer
  28. 28. inspiration from the Shapeways community jongold
  29. 29. examples from the Shapeways Community andre.bois
  30. 30. other examples - architecture Complex 3D
  31. 31. 3D printing – Life size buildings
  32. 32. introducing Shapeways Creator <ul><li>From the start, Shapeways enabled 3D printing for 3D designers </li></ul><ul><li>Today, Shapeways also tackles the next co-creation challenge: </li></ul>
  33. 33. purpose of the Shapeways Creator <ul><li>Enabling consumers to design their own personal objects – no 3D modeling skills required </li></ul><ul><li>Shapeways offers inspiring designs to be customized </li></ul><ul><ul><li>To their needs (e.g. size) </li></ul></ul><ul><ul><li>To their taste (e.g. esthetics, personal message) </li></ul></ul><ul><li>In just a few easy steps! </li></ul>
  34. 34. i would like to tell you (movie)
  35. 35. your personal Light Poem confidential
  36. 36. credits <ul><li>Credit where credits are due: I was inspired by (a.o.): </li></ul><ul><li>Images & stories from the Shapeways community </li></ul><ul><li>A co-creation presentation published by marketingfacts </li></ul>
  37. 37. Thank You!