Cris S. Baluscang
Prof. Jo B. Bitonio
DM 214 Strategic Planning
Any person or organization,
who can be positively or
negatively impacted by, or
cause an impact on the
actions of a company,
government, or organization.
-are people, groups, or
institutions which are likely to be
affected by a proposed
intervention or programs
/projects (either negatively or
positively) or activities that can
affect the outcome of the
Who are the Stakeholders?
What is it?
- a technique you can use to identify
and assess the importance of key
people, groups of people, or institutions
that may significantly influence the
success of your activity or project.
Who uses it?
- members of your quality improvement
Why use it?
Use a stakeholder analysis to:
• identify people, groups, and institutions that
will influence your initiative (either
positively or negatively)
• anticipate the kind of influence, positive or
negative, these groups will have on your
• identify local institutions and processes
upon which to build and
• develop strategies to get the most effective
support possible for your initiative and
reduce any obstacles to successful
implementation of your program.
Stakeholder analysis can be
undertaken throughout all stages of
the project cycle, but it definitely
should be undertaken at the outset
of a project or programme.
When to use it?
• Local Government Units (LGUs)
• Political parties
• Technology/Service providers
• Affected groups
• Interested groups
Kinds of Stakeholders
1. Primary or direct
- those who, because of
power, authority, responsibilities
or claims over the resources, are
central to the initiative at hand.
2. Secondary or indirect
- those with an indirect
interest in the outcome.
3. Opposition stakeholders
- those who have the capacity to affect
outcomes adversely through the
resources and influence they command.
- It is crucial to engage them in open
4. Marginalized stakeholders
- such as women, indigenous peoples, and
other impoverished or disenfranchised
5. Key stakeholders
- have significant influence upon
or importance within an
-measures to what degree they are
likely to be affected by the research project
or policy change, and what degree of
interest or concern they have in or about it.
- measures the influence they have
over the project or policy, and to what
degree they can help achieve, or block, the
Interested or not
• Ability to ‘block” if
• Policy – maker
• Access ‘gate-keeper’
• Willingness to use
influence to change
outcome (+ or - )
Process in Stakeholder Analysis:
PLAN OF THEIR
ON THE PROJECT
INTEREST AT STAKE
(RELATIVE TO THE
(+ 0 - )
IMPORTANCE AND DEGREE OF INFLUENCE ARE MEASURED AS :
U – UNKNOWN; 1- LITTLE OR NO INFLUENCE/IMPORTANCE; 2- SOME
IMPORTANCE/INFLUENCE; 3 – MODERATE IMPORTANCE/INFLUENCE; 4 – VERY
IMPORTANT/SIGNIFICANT INFLUENCE; AND 5 – CRITICAL PLAYER/VERY INFLUENTIAL