Streax Pro (Hair Care) Live Case solution

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Streax Pro (Hair Care) Live Case solution

  1. 1. Case Summary and Recommendation Designed by Jobin Mathew
  2. 2. INDEX3 Growth Strategy4 Product Mix5 Reducing Working Capital Cycle6 PJP Design7 Thank You8 Appendix
  3. 3. GROWTH STRATEGY• Develop Smaller SKU of 20-40 ml to encourage trials (Class B&C) 1.1• Strategic Business tie up with salon chains like Enrich, Lakmé Lever, Jean-Claude Biguine (JCB), Naturals salons, Jawed Habib & Juice (Class A)• Forward integration by opening excusive brand salon, Streax Pro Salon• Explore international markets which have huge potential like Brazil
  4. 4. PRODUCT MIX• Product: Delivering value through quality and improved packaging as per consumer expectation• Price: Affordable value based pricing• Place: Multi Brand Salons and Local Salons• Promotion: QR code based offers and discounts Increasing Interaction and traffic on Social media platform through apps (2.1) Free trial invites through elite magazines Streax Club offers (Recommendation Benefits) Sponsorship & Promotions at Fashion Parties (3.1)
  5. 5. WORKINGREDUCING CAPITAL CYCLE• Bills of exchange to be discounted at bank to reduce the Working Capital requirement• Cash discount for cash sales• Discount for quicker repayment within credit period• Smaller SKU’s for small salons customers
  6. 6. PJP DESIGN • Book appointments with the help of call center assistance • Pin point location using developed mobile app • Major accounts, then the ones in proximity • Use a sales force automation software • Link Permanent Journey Plan (PJP) and Daily Sales Report (DSR)
  7. 7. THANK YOU
  8. 8. APPENDIX1.1 Product SKU Price in Rs StreaxPro Hair colourCrème 20 ml 30 StreaxPro Hair colourCrème 60 ml 85 Streax Pro Hair colour Crème Premium 60 ml 120
  9. 9. APPENDIX2.1 Company - Reach Facebook Twitter Streax 491 - Schwarzkopf Professional India 27,612 3000 Wella Kolestint India 28,657 902 Schwarzkopf Color advisor app (Monthly users) 400 +
  10. 10. APPENDIX3.1

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