Job Seeker Presentation: Building The Brand Called You


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How does personal branding impact your job search? This presentation goes through the steps of how you can build your personal brand to find your next career opportunity. Presentation made available by the Jobing Foundation.

Published in: Career, Business
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Job Seeker Presentation: Building The Brand Called You

  1. 1. Building the Brand Called You
  2. 2. What is a Brand? <ul><li>Name, Logo, Visual Elements/Symbols </li></ul><ul><li>Perceived Quality </li></ul>
  3. 3. Brands We Know <ul><li>Why do we buy certain brands? </li></ul><ul><li>Competitive Advantage </li></ul><ul><ul><li>Do you have a different perception of the brands? Loyalty? </li></ul></ul><ul><ul><li>What is the risk of buying a certain brand versus another? </li></ul></ul><ul><ul><li>Strong Brand = Strong $ales </li></ul></ul>
  4. 4. How do you feel about a particular brand?
  5. 5. Your Brand <ul><li>So… you’re not Coke… what is in your brand? </li></ul><ul><li>Your personal brand is a combination of: </li></ul><ul><ul><li>YOU </li></ul></ul><ul><ul><ul><li>including your skills, experience, personality, etc. </li></ul></ul></ul><ul><ul><li>+ YOUR PACKAGING </li></ul></ul><ul><ul><ul><li>including your personal presence, cover letter, resume, interview skills, etc. </li></ul></ul></ul>
  6. 6. Your 30-Second Commercial <ul><li>Your 30-Second Commercial </li></ul><ul><ul><li>Who are you? </li></ul></ul><ul><ul><li>What qualities do you bring to the table? </li></ul></ul><ul><ul><li>How is the packaging? </li></ul></ul>
  7. 7. Building a Strong Personal Brand <ul><li>Value adds </li></ul><ul><ul><li>A degree is not always enough </li></ul></ul><ul><ul><li>Internships, apprenticeships, volunteering </li></ul></ul><ul><ul><li>Who you know… networking, professional associations </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><li>Attitude! </li></ul><ul><ul><li>Class, manners – Why they matter </li></ul></ul><ul><ul><li>Generation X and Y </li></ul></ul><ul><ul><li>Opportunity v. expectations – The value of being positive </li></ul></ul>
  8. 8. Focus on Your Selling Points <ul><li>Why should an employer hire you </li></ul><ul><li>Know the employer’s needs </li></ul><ul><li>Selling Points are: </li></ul><ul><ul><li>What you LIKE to do </li></ul></ul><ul><ul><li>What you do WELL </li></ul></ul><ul><ul><li>What you want to LEARN </li></ul></ul><ul><ul><li>What VALUE you will bring </li></ul></ul><ul><ul><li>How these fit with EMPLOYER’S NEEDS </li></ul></ul>
  9. 9. Package Your Brand – Resume/Cover Letter <ul><li>Your brand in words </li></ul><ul><li>Cover letter should trumpet your accomplishments </li></ul><ul><li>Most important at the TOP – make it stand out </li></ul><ul><ul><li>Education, skills, experience, objective </li></ul></ul><ul><li>Quick scan </li></ul><ul><ul><li>Rule of thumb (Grab a piece of paper… an interviewer will read whatever is above the thumb!) </li></ul></ul><ul><ul><li>Average recruiter’s time on one resume is about 10 seconds </li></ul></ul>
  10. 10. Market Your Brand <ul><li>Distribute your resume </li></ul><ul><ul><li>Post your resume online </li></ul></ul><ul><ul><li>Apply only to jobs that fit you </li></ul></ul><ul><li>Network, Network, Network </li></ul>
  11. 11. Market Your Brand <ul><li>Make contact with the employer through: </li></ul><ul><ul><li>Personal introductions </li></ul></ul><ul><ul><li>Resume </li></ul></ul><ul><ul><li>Phone </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><li>Keep track of contacts </li></ul><ul><li>Be respectful of their time </li></ul>
  12. 12. <ul><li>Prepare for the interview through company website </li></ul><ul><li>Search engines </li></ul><ul><li>Social Networks </li></ul><ul><li>What’s your digital footprint? </li></ul>Protect Your Brand
  13. 13. Apply Your Brand - Interview <ul><li>Appropriate attire </li></ul><ul><li>What to take </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Resume </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Portfolio/binder </li></ul></ul><ul><ul><li>Notepad and Pen </li></ul></ul><ul><li>Confidence </li></ul><ul><li>Firm hand shake </li></ul><ul><li>Business card etiquette (actually look at it!) </li></ul><ul><li>Listen for verbal cues – use their language </li></ul><ul><li>Watch for visual cues – body language </li></ul><ul><li>Be prepared for common questions… behavioral questions </li></ul><ul><li>Ask questions. Learn about company culture. </li></ul>
  14. 14. Support the Brand – Following the Brand <ul><li>Thank you note </li></ul><ul><li>Appropriate follow up </li></ul>
  15. 15. Living the Brand – The New Job and Beyond <ul><li>Impression on the job </li></ul><ul><li>Continuous learning </li></ul><ul><li>Setting goals, taking control of your career </li></ul>
  16. 16. Thank You! <ul><li>Questions? </li></ul><ul><ul><li>Your Name Your Email Your Phone # </li></ul></ul>