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Online Reputation Management <ul><li>Unlocking a </li></ul><ul><li>Successful </li></ul><ul><li>Job Search </li></ul><ul><...
Online Reputation Management <ul><li>“ Google is the new resume.” </li></ul><ul><li>Richard N. Bolles, Nov. 2009 </li></ul...
Online Reputation Management <ul><li>If Google doesn’t know who you are, you’re in trouble. </li></ul><ul><li>However - </...
Online Reputation Management <ul><li>Agenda: </li></ul><ul><li>Online Reputation Impact </li></ul><ul><li>Your Online Repu...
Online Reputation Impact <ul><li>Employers: </li></ul><ul><li>44%   - “ always ” research candidates online </li></ul><ul>...
Online Reputation Impact © 2010 Copyright, NETability, Inc.  All rights reserved. <ul><li>Job seekers: </li></ul><ul><li>1...
The Online Reputation Mismatch © 2010 Copyright, NETability, Inc.  All rights reserved. <ul><li>Employers: </li></ul><ul><...
And the Missed Opportunities <ul><li>48% of employers saw the positive impact “to a great extent” </li></ul><ul><li>38 % s...
Reputation Management Case <ul><li>For example: </li></ul><ul><li>Highly-qualified job seeker. </li></ul><ul><li>Professio...
Reputation Management Case <ul><li>Google “vanity” search found: </li></ul><ul><li>Person with  exactly  the same name inv...
Reputation Management Case <ul><li>Reputation repair: </li></ul><ul><li>Chose a “clean” version of his name. </li></ul><ul...
1:  10 Steps to a Stronger Reputation <ul><li>1.   Google yourself. </li></ul><ul><ul><li>Are you at the top of the 1 st  ...
1:  10 Steps to a Stronger Reputation <ul><li>2.  On GoDaddy, research the variations of your name available as [yourname]...
1:  10 Steps to a Stronger Reputation <ul><li>3.   Pick a unique, clean name. </li></ul><ul><li>(E.g., “David Meerman Scot...
1:  10 Steps to a Stronger Reputation <ul><li>4.  Purchase the clean, unique name as a [yourname].com domain name. </li></...
1:  10 Steps to a Stronger Reputation <ul><li>6.  Grab all the “vanity URL’s” for your name. </li></ul><ul><ul><li>Linkedi...
<ul><li>7.   Participate  meaningfully  in social media. </li></ul><ul><ul><li>Contribute at least 3 to 5 times a week </l...
1:  10 Steps to a Stronger Reputation <ul><li>8.  Keep profiles updated. </li></ul><ul><ul><li>Focus on 2 or 3 venues </li...
2: Venues - LinkedIn  Is # 1 <ul><li>Job seekers  MUST  have a LinkedIn Profile: </li></ul><ul><ul><li>80% of recruiters a...
2: Venues - LinkedIn  Profile <ul><li>Be here  or be  invisible : </li></ul><ul><li>Do a public,  not private,  profile </...
LinkedIn  Professional Headlines <ul><li>120 characters for marketing & SEO: </li></ul><ul><ul><li>Environmental, Health &...
2: Venues - Google  Profile is # 2 <ul><li>Free! </li></ul><ul><li>Google! </li></ul><ul><li>Visible  to all  (caution!) <...
2:  Venues - Your Google  Profile <ul><li>Login to your Google account. </li></ul><ul><li>Type  http://www.google.com/prof...
2:  Venues - Twitter  Is # 3 <ul><li>Choose your username  carefully  - @username </li></ul><ul><li>Complete the Bio! 160 ...
2:  Venues - Twitter  Power <ul><li>NOT a popularity contest! </li></ul><ul><li>Participate carefully, on-topic for you </...
2:  Venues - More Twitter  Power <ul><li>Use a desktop tool like TweetDeck to organize your Tweetstream </li></ul><ul><ul>...
2:  Venues - Blogs <ul><li>Blogs are effective, powerful, long-lasting brand builders. </li></ul><ul><li>Good blogs are a ...
2:  Venues - More About Blogs <ul><li>A blog  can  become a business. </li></ul><ul><li>With sufficient traffic, they can ...
2:  More Reputation Venues <ul><li>LinkedIn </li></ul><ul><li>Google Profile </li></ul><ul><li>Twitter  </li></ul><ul><li>...
3:  Monitoring Your Reputation <ul><li>Google & Bing yourself weekly. </li></ul><ul><li>Google Alerts (google.com/alerts) ...
4:  6 Ways to Bury “Digital Dirt”  <ul><li>Remove from your own blog/account. </li></ul><ul><li>Request others remove it. ...
Think of The Possibilities… <ul><li>Growing market for people with “social media” skills in corporate America. </li></ul>©...
Your assignment… <ul><li>Get started  today! </li></ul><ul><li>Stay in touch, let me know what works for you: wind@job-hun...
Resources <ul><li>Microsoft “ Privacy Study ” </li></ul><ul><li>Job-Hunt:  Social Media & Job Search   </li></ul><ul><li>D...
Resources <ul><li>learn.linkedin.com/new-users/ </li></ul><ul><li>learn.linkedin.com/job-seekers/ </li></ul><ul><li>ImonLi...
Books <ul><li>New Rules of Marketing & PR (David Meerman Scott) </li></ul><ul><li>Me 2.0 (Dan Schawbel) </li></ul><ul><li>...
Job-Hunt.org © 2010 Copyright, NETability, Inc.  All rights reserved. <ul><li>Job-Hunt.org : </li></ul><ul><ul><li>US News...
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Online Reputation Management for Job Seekers

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Learn the difference between privacy (good) and anonymity (bad), plus how to build a strong reputation online as a defense as well as an offense in your job search

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Online Reputation Management for Job Seekers

  1. 1. Online Reputation Management <ul><li>Unlocking a </li></ul><ul><li>Successful </li></ul><ul><li>Job Search </li></ul><ul><li>Susan P. Joyce Job-Hunt.org </li></ul><ul><li>WIND South, July 29, 2010 </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  2. 2. Online Reputation Management <ul><li>“ Google is the new resume.” </li></ul><ul><li>Richard N. Bolles, Nov. 2009 </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  3. 3. Online Reputation Management <ul><li>If Google doesn’t know who you are, you’re in trouble. </li></ul><ul><li>However - </li></ul><ul><li>What happens in Vegas, stays in --- Google, Bing, Facebook, YouTube… </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  4. 4. Online Reputation Management <ul><li>Agenda: </li></ul><ul><li>Online Reputation Impact </li></ul><ul><li>Your Online Reputation : </li></ul><ul><ul><li>1 - 10 Steps to a Stronger Online Reputation </li></ul></ul><ul><ul><li>2 - 3+ Primary Reputation Venues </li></ul></ul><ul><ul><li>3 - How to Monitor Your Online Reputation </li></ul></ul><ul><ul><li>4 - 6 Ways to Bury “Digital Dirt” </li></ul></ul><ul><li>Resources </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  5. 5. Online Reputation Impact <ul><li>Employers: </li></ul><ul><li>44% - “ always ” research candidates online </li></ul><ul><li>35% - research “ most of the time ” </li></ul><ul><li>9% - research “sometimes” </li></ul><ul><li>5% - research “rarely” </li></ul><ul><li>6% - never research </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved. * Source: Microsoft-funded research reported in Dec, 2009.
  6. 6. Online Reputation Impact © 2010 Copyright, NETability, Inc. All rights reserved. <ul><li>Job seekers: </li></ul><ul><li>11% - are “very concerned” about their online reputations </li></ul><ul><li>18% - are “somewhat concerned” </li></ul><ul><li>28% - are “not very concerned” </li></ul><ul><li>37% - are “not concerned at all” </li></ul>* Source: Microsoft-funded research reported in Dec, 2009.
  7. 7. The Online Reputation Mismatch © 2010 Copyright, NETability, Inc. All rights reserved. <ul><li>Employers: </li></ul><ul><li>Almost 80% of employers conduct online research always or most of the time. </li></ul><ul><li>Around 30 % of consumers are at least somewhat concerned about their online reputations. </li></ul><ul><li>Consumers: </li></ul>* Source: Microsoft-funded research reported in Dec, 2009.
  8. 8. And the Missed Opportunities <ul><li>48% of employers saw the positive impact “to a great extent” </li></ul><ul><li>38 % saw a positive impact “to some extent” </li></ul><ul><li>86% of employers saw positive impact </li></ul><ul><li>10% saw “a little” impact </li></ul><ul><li>1% saw “no impact at all” </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved. * Source: Microsoft-funded research reported in Dec, 2009.
  9. 9. Reputation Management Case <ul><li>For example: </li></ul><ul><li>Highly-qualified job seeker. </li></ul><ul><li>Professionally-done résumé. </li></ul><ul><li>Submitted to dozens of appropriate opportunities. </li></ul><ul><li>No response. Not one. In 4 months. </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  10. 10. Reputation Management Case <ul><li>Google “vanity” search found: </li></ul><ul><li>Person with exactly the same name involved in a US Supreme Court obscenity case. </li></ul><ul><li>Another person with exactly the same name was a disbarred attorney in the same state. </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  11. 11. Reputation Management Case <ul><li>Reputation repair: </li></ul><ul><li>Chose a “clean” version of his name. </li></ul><ul><li>Updated: </li></ul><ul><ul><li>Résumé </li></ul></ul><ul><ul><li>LinkedIn Profile. </li></ul></ul><ul><ul><li>Google Profile. </li></ul></ul><ul><li>Interview invitations from new submissions. </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  12. 12. 1: 10 Steps to a Stronger Reputation <ul><li>1. Google yourself. </li></ul><ul><ul><li>Are you at the top of the 1 st page? the 5 th page? </li></ul></ul><ul><ul><ul><li>How many of the results on the first page are about you? </li></ul></ul></ul><ul><ul><ul><li>How many of the top 50 results are about you? </li></ul></ul></ul><ul><ul><ul><li>How many of the results are about others? </li></ul></ul></ul><ul><ul><ul><li>Any bad stuff there (digital dirt or a doppelganger)? </li></ul></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  13. 13. 1: 10 Steps to a Stronger Reputation <ul><li>2. On GoDaddy, research the variations of your name available as [yourname] .com : </li></ul><ul><ul><li>Skip the .net, etc. if someone else owns the .com </li></ul></ul><ul><ul><li>Domain registration is ~ $10/year at GoDaddy.com </li></ul></ul><ul><ul><li>Website NOT required, but perfect for your blog. </li></ul></ul><ul><ul><li>Cool email address: [you]@[yourname].com </li></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  14. 14. 1: 10 Steps to a Stronger Reputation <ul><li>3. Pick a unique, clean name. </li></ul><ul><li>(E.g., “David Meerman Scott” & “James Earl Jones”) </li></ul><ul><ul><li>Choose a variation you can live with for a long time. </li></ul></ul><ul><ul><li>“ James” vs. “Jim” or “Sue” vs. “Susan” </li></ul></ul><ul><ul><li>Add a middle name or middle initial </li></ul></ul><ul><ul><li>This is your “brand name” – it could be the name </li></ul></ul><ul><ul><li>you’ve always used (if clean) or a new version. </li></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  15. 15. 1: 10 Steps to a Stronger Reputation <ul><li>4. Purchase the clean, unique name as a [yourname].com domain name. </li></ul><ul><li>5. Implement the name consistently. </li></ul><ul><ul><li>Social media profiles </li></ul></ul><ul><ul><li>Your resume </li></ul></ul><ul><ul><li>Your professional email </li></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  16. 16. 1: 10 Steps to a Stronger Reputation <ul><li>6. Grab all the “vanity URL’s” for your name. </li></ul><ul><ul><li>Linkedin.com/in/yourname </li></ul></ul><ul><ul><li>Google.com/profiles/yourname </li></ul></ul><ul><ul><li>Facebook.com/yourname </li></ul></ul><ul><ul><li>Twitter.com/yourname </li></ul></ul><ul><ul><li>Optional: yourname.blogspot.com </li></ul></ul><ul><ul><li>Optional: yourname.name (domain) </li></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  17. 17. <ul><li>7. Participate meaningfully in social media. </li></ul><ul><ul><li>Contribute at least 3 to 5 times a week </li></ul></ul><ul><ul><li>Limit your venues to the manageable </li></ul></ul><ul><ul><li>Stay on-message </li></ul></ul><ul><ul><li>Stay positive (don’t burn bridges) </li></ul></ul><ul><ul><li>View reputation management as a long-term activity </li></ul></ul>1: 10 Steps to a Stronger Reputation © 2010 Copyright, NETability, Inc. All rights reserved.
  18. 18. 1: 10 Steps to a Stronger Reputation <ul><li>8. Keep profiles updated. </li></ul><ul><ul><li>Focus on 2 or 3 venues </li></ul></ul><ul><ul><li>Be detailed </li></ul></ul><ul><li>9. Buy Google AdWords ads for your name. </li></ul><ul><ul><li>Not expensive for most people </li></ul></ul><ul><li>10. Blog weekly (or more), IF you have time, ideas, energy, & skills. </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  19. 19. 2: Venues - LinkedIn Is # 1 <ul><li>Job seekers MUST have a LinkedIn Profile: </li></ul><ul><ul><li>80% of recruiters are using social media </li></ul></ul><ul><ul><li>95% of that 80% use LinkedIn </li></ul></ul><ul><li>Often top Google search result on your name </li></ul><ul><li>Not a popularity contest, but… the bigger your network the wider the reach of your free search. </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  20. 20. 2: Venues - LinkedIn Profile <ul><li>Be here or be invisible : </li></ul><ul><li>Do a public, not private, profile </li></ul><ul><li>100% complete (photo + 3 recommendations) </li></ul><ul><li>Make your email address visible </li></ul><ul><li>Update & participate daily </li></ul><ul><li>Positive future-focused Personal Headline </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  21. 21. LinkedIn Professional Headlines <ul><li>120 characters for marketing & SEO: </li></ul><ul><ul><li>Environmental, Health & Safety Professional - Available &quot;immediately&quot; for a full-time job in the Chicago area! (95) </li></ul></ul><ul><ul><li>Strategic and Product Marketing Leader : Market Assessments, Competitive Positioning, Go-to-Market, Launch. (107) </li></ul></ul><ul><ul><li>Bestselling Career Author, Career Coach, Motivational Career Speaker / Career & Job Coach Trainer Who Transforms Lives! (119!) </li></ul></ul><ul><ul><li>Unemployed (10 useless letters) </li></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  22. 22. 2: Venues - Google Profile is # 2 <ul><li>Free! </li></ul><ul><li>Google! </li></ul><ul><li>Visible to all (caution!) </li></ul><ul><li>Google.com/profiles /you </li></ul><ul><li>Unlimited space (vs. LinkedIn) </li></ul><ul><li>Unlimited visibility (vs. LinkedIn & Facebook) </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  23. 23. 2: Venues - Your Google Profile <ul><li>Login to your Google account. </li></ul><ul><li>Type http://www.google.com/profiles into the browser’s location bar </li></ul><ul><li>Complete the form: </li></ul><ul><ul><li>Include all the information relevant to your job search. </li></ul></ul><ul><ul><li>Add a photo. </li></ul></ul><ul><ul><li>Verify your email address. </li></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  24. 24. 2: Venues - Twitter Is # 3 <ul><li>Choose your username carefully - @username </li></ul><ul><li>Complete the Bio! 160 characters </li></ul><ul><ul><li>Link to your best URL </li></ul></ul><ul><ul><li>Don’t leave the header blank </li></ul></ul><ul><ul><li>Add marketing with your name or username </li></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  25. 25. 2: Venues - Twitter Power <ul><li>NOT a popularity contest! </li></ul><ul><li>Participate carefully, on-topic for you </li></ul><ul><ul><li>Share good information. </li></ul></ul><ul><ul><li>Don’t expect many Followers until you have done some Tweets. </li></ul></ul><ul><ul><li>Retweet good stuff generously. </li></ul></ul><ul><ul><li>Follow accounts that interest you. </li></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  26. 26. 2: Venues - More Twitter Power <ul><li>Use a desktop tool like TweetDeck to organize your Tweetstream </li></ul><ul><ul><li>Twitter Lists </li></ul></ul><ul><ul><li>Twitter searches e.g. #jobsearch #jobhunting </li></ul></ul><ul><li>Find: </li></ul><ul><ul><li>Employers Tweet job postings </li></ul></ul><ul><ul><li>Job boards Tweet job postings </li></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  27. 27. 2: Venues - Blogs <ul><li>Blogs are effective, powerful, long-lasting brand builders. </li></ul><ul><li>Good blogs are a lot of work. </li></ul><ul><li>200+ million blogs exist, est. 15 million are “active” </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  28. 28. 2: Venues - More About Blogs <ul><li>A blog can become a business. </li></ul><ul><li>With sufficient traffic, they can make $$$. </li></ul><ul><li>With sufficient revenue, they become a marketable asset. </li></ul><ul><li>It ain’t easy or common, but it is do-able. </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  29. 29. 2: More Reputation Venues <ul><li>LinkedIn </li></ul><ul><li>Google Profile </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Amazon Profile </li></ul><ul><li>YouTube </li></ul><ul><li>Scribd </li></ul><ul><li>Spoke </li></ul><ul><li>Business Week BX Profile </li></ul><ul><li>Fast Company Profile </li></ul><ul><li>VisualCV </li></ul><ul><li>ZoomInfo </li></ul><ul><li>Personal Website or Blog? </li></ul><ul><li>Guest posts on other blogs? </li></ul><ul><li>Google Knol </li></ul><ul><li>SlideShare </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  30. 30. 3: Monitoring Your Reputation <ul><li>Google & Bing yourself weekly. </li></ul><ul><li>Google Alerts (google.com/alerts) </li></ul><ul><ul><li>Easiest to set up & manage from a Google account. </li></ul></ul><ul><ul><li>Structure like a Google search: </li></ul></ul><ul><ul><ul><li>Quotation marks around phrases </li></ul></ul></ul><ul><ul><ul><li>Plus & minus sign to add or subtract words </li></ul></ul></ul><ul><ul><li>Set up Alerts on your name(s), your nickname(s), preferred employers, recruiters, competitors, etc. </li></ul></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  31. 31. 4: 6 Ways to Bury “Digital Dirt” <ul><li>Remove from your own blog/account. </li></ul><ul><li>Request others remove it. </li></ul><ul><li>Ask Google to remove it. </li></ul><ul><li>Push it down in search results by being active in the right places (see 3: More Venues). </li></ul><ul><li>Present your side of the story. </li></ul><ul><li>Hire help (ReputationDefender.com) </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  32. 32. Think of The Possibilities… <ul><li>Growing market for people with “social media” skills in corporate America. </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  33. 33. Your assignment… <ul><li>Get started today! </li></ul><ul><li>Stay in touch, let me know what works for you: wind@job-hunt.org </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  34. 34. Resources <ul><li>Microsoft “ Privacy Study ” </li></ul><ul><li>Job-Hunt: Social Media & Job Search </li></ul><ul><li>Dan Schawbel: Personal Branding Blog </li></ul><ul><li>Steven J. Campbell: Social Branding Blog </li></ul><ul><li>Jason Alba: ImonLinkedInNowWhat blog </li></ul><ul><li>Darren Rowse: ProBlogger.net blog </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  35. 35. Resources <ul><li>learn.linkedin.com/new-users/ </li></ul><ul><li>learn.linkedin.com/job-seekers/ </li></ul><ul><li>ImonLinkedInNowWhat.com </li></ul><ul><li>Free Job-Hunt Guide ebook: Branding & Your LinkedIn Profile </li></ul><ul><li>Free ebook: Job Seeker’s Guide to LinkedIn </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  36. 36. Books <ul><li>New Rules of Marketing & PR (David Meerman Scott) </li></ul><ul><li>Me 2.0 (Dan Schawbel) </li></ul><ul><li>Book (& DVD): I’m on LinkedIn. Now What??? (Jason Alba) </li></ul><ul><li>The Twitter Job Search Guide (Whitcomb, Bryan, Dib) </li></ul><ul><li>Radically Transparent (Beal and Strauss) </li></ul>© 2010 Copyright, NETability, Inc. All rights reserved.
  37. 37. Job-Hunt.org © 2010 Copyright, NETability, Inc. All rights reserved. <ul><li>Job-Hunt.org : </li></ul><ul><ul><li>US News & World Report Top Site for Finding Work </li></ul></ul><ul><ul><li>Forbes Best of the Web for Job Hunting </li></ul></ul><ul><li>Over 15,500 carefully-selected links, including 8,000+ links to employer recruiting pages </li></ul><ul><li>Follow @JobHuntOrg on Twitter </li></ul><ul><li>Friend us at facebook.com/JobHuntOrg </li></ul><ul><li>Find this presentation at SlideShare.net/jobhuntsue </li></ul>

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