Employment branding why should you care? slides

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The war for talent is increasing and that's why your employment brand is more important than it ever was.
Why should talent work for your company above your competitors? What strategy have you put in place to attract good candidates? Are your current employees also your advocates?

Published in: Career, Business, Technology
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  • Employment branding why should you care? slides

    1. 1. EMPLOYMENT BRANDING Why should you care?
    2. 2. You already have an employer brand but it may not be the one you want
    3. 3. What is employment branding ?“The image of your organisation as a “great placeto work’ in the mind of current employees and keystakeholders in the external market (active andpassive candidates, clients, customers and otherkey stake holders) The art and science ofemployer branding is therefore concerned with theattraction, engagement and retention of initiativestargeted at enhancing your company’s employerbrand”wikipedia
    4. 4. Bruce is a managing partner at the Temkin group http://www.temkingroup.com/
    5. 5. Reasons to invest in your Employment brand• Improved quality of candidates• More passive candidates• Cost effective• Happy productive employees• Advocates• Talent retention• Consumer retention• R.O.I
    6. 6. Employment BrandingPromise Vision Ethics Culture Image Training Differentiation RetentiRetention Engagement on Strategy
    7. 7. To never have to job push To have a pipeline of talentTo become the employer of choice To be the place to work at To retain talent
    8. 8. Brands are no longer a one way conversation THINK
    9. 9. “Employees have always owned the brand ; they just haven’t had the tools to broadcast to large audiences as they do today” DR John Sullivan
    10. 10. Social media can spread a message at immense speedSocial media has the ability of reach like never beforeSocial media could determine if you attract talent or not
    11. 11. Do you know whats being said about your company online?Does your message attract the right candidate?How many career making decisions are affected by social media?
    12. 12. Innocent Drinks employeesSuccessful companies usually share one characteristic.. A strong Employment brand They know that a strong employment brand attracts talent and retains talent What’s your company employment brand?
    13. 13. For Employment Branding advicecontact me julie@jobhop.co.uk @jobhopjulie

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