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Apresentação Mobile Business - 2014

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Apresentação atualizada sobre Mobile Business.

Como a Mobilidade pode interfirir no negócio das Empresas; Ameaças e Oportunidades.

Published in: Marketing
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Apresentação Mobile Business - 2014

  1. 1. APRESENTAÇÃO: MOBILE BUSINESS - 2014 João Carvalho (@Johny) Sócio - Fundador Pontomobi www.pontomobi.com.br http://about.me/joaocarvalho
  2. 2. PONTOMOBI  Overview   Leading  mobile  marke8ng  and  adver8sing   company  in  Brazil  providing  solu8ons  to   enterprises   •  3 OFFICES IN BR + 1 IN LONDON SP, Rio, BH and London 9 COMPANIES Sequence of investments, mergers and acquisitions 4 BUSINESS UNITS Platforms, Development, Media and Lab 160 EMPLOYEES +2500 PROJECTS DELIVERED
  3. 3. Mobile Business: Como mobile interfere nos negócios das empresas.
  4. 4. A Mobilidade esta mudando a forma como as marcas e empresas se relacionam com Clientes, Fornecedores e Colaboradores.
  5. 5. Não apenas na comunicação, mas também na forma como as Empresas prestam seus serviços, vendem seus produtos enfim, fazem seus negócios
  6. 6. NÚMEROS Mercado Mobile 270 milhões de linhas 70 milhões de Smartphones 33% dos celulares possuem banda Larga Móvel 85 milhões com acesso 3G Fonte: Teleco
  7. 7. O Que é Mobile!?
  8. 8. Mobile é sobre pessoas e não sobre aparelhos.
  9. 9. Mobile é sobre pessoas em movimento.
  10. 10. Mobile Business é sobre marcas se adaptando à essa nova realidade.
  11. 11. Adaptar sua empresa para o mundo mobile não é apenas adaptar o seu site para um novo tamanho de tela.
  12. 12. É adaptar sua empresa ao novo perfil de consumidor, que hoje tem à disposição não apenas novas telas, mas novas possibilidades.
  13. 13. E isso interfere em qualquer tipo de Negócio. Das grandes Empresas ao Taxi que nos trouxe até aqui.
  14. 14. IMPORTANTE: a mobilidade já intefere, e poderá interferir ainda mais, na forma como você e sua empresa fazem negócios.
  15. 15. Oportunidade ou Ameaça?
  16. 16. QUAIS OS PONTOS DE ATENÇÃO? de onde pode vir a ameaça ou oportunidade.
  17. 17. Pontos de Contato (Hardwares) Smartphones / Feature Phone Tablets / SmartTVs GPS / Geladeiras Wearable Devices
  18. 18. Formas de Contato (Softwares) Sistemas Operacionais Navegadores / Aplicações
  19. 19. Funcionalidades Geolocalização / Acelerometro Camera / Internet Fingerprint / iBeacon
  20. 20. Mudanças de Hábito Presença no Dia a Dia Colecionar Itens / Compartilhar Tirar Fotos / Ouvir Musica Solicitar Serviços / Pesquisar
  21. 21. O PÚBLICO NO MOBILE Smartphones & Compras Usuários buscam produtos e serviços em seus smartphones Fonte: Google
  22. 22. O PÚBLICO NO MOBILE Smartphones & Compras Inclusive ao fazer compras Fonte: Google
  23. 23. O PÚBLICO NO MOBILE Smartphones & Compras Diversas vezes, uma busca no mobile leva a compras em outros meios Fonte: Google
  24. 24. CONTRAPOR ESSA NOVA REALIDADE COM: SUA EMPRESA SEUS PRODUTOS SEUS SERVIÇOS MERCADO EM QUE VC ATUA
  25. 25. Pontomobi Apresentação & Cases
  26. 26. UNIDADES DE NEGÓCIO STRATEGIC PLANNING PLATFORMS DEVELOPMENT MEDIA LAB AORTA FINGERTIPS.MOBI HANDS ESTRELA DIGITAL COLLACT PIXATE •  Scalable Platforms and Products •  Apps, mobile sites and games development •  Mobile Ad Premium Network •  Innovation •  B2B2C companies •  •  •  •  •  •  SMS/IVR Mobile Learning Digital Radios Apps Framework Publishing Platform Custom Chip •  Custom made projects •  Add Hoc, Cross Device, Cross Platform •  Development based on frameworks •  200+ Publishers •  2.4 Billion " Ad Impression/month •  Download Market Place and Big Games •  Embrace the geekpreneurs •  Co-proprietary products and services
  27. 27. STUDIOS - PONTOMOBI
  28. 28. MOBI STUDIO
  29. 29. MOBI STUDIO - SERVIÇOS
  30. 30. PLAYME
  31. 31. PLAYME - SERVIÇOS
  32. 32. TAB STUDIO
  33. 33. TAB STUDIO - SERVIÇOS
  34. 34. TAB STUDIO - CASES
  35. 35. LEMBRETO
  36. 36. LEMBRETO - SERVIÇOS
  37. 37. MOBILE LEARNING
  38. 38. SMS - BROADCAST
  39. 39. DESENVOLVIMENTO APPS B2B •  +450  Apps  delivered  for  iOS,  Android,  BB,  Windows  8,  Facebook  and  Chrome  
  40. 40. Pontomobi Cases
  41. 41. TABLETS APPS
  42. 42. M-COMMERCE
  43. 43. GAMES Development of mobile games for enterprises
  44. 44. GAMES – ESTRELA DIGITAL
  45. 45. CRM - GPS Skol
  46. 46. PDV – ETIQUETA MOBILE •  QR-­‐Codes  and  SMS   integrated  with  IVR   plaQorm  
  47. 47. RELACIONAMENTO - MEDIDA CERTA
  48. 48. MEDIDA CERTA
  49. 49. RELACIONAMENTO – RADIO SKOL
  50. 50. FIDELIDADE - COLLACT
  51. 51. BUSINESS UNIT OVERVIEW:  BUSINESS UNIT OVERVIEW: MEDIA Mobile Media
  52. 52. HANDS – MOBILE AD NETWORK
  53. 53. ANGRY  BIRDS   •  Expandable  banners  and  characters  interac8on  z   Pontomobi is the official sales representative of Angry Birds in Brazil.
  54. 54. MOBILE MEDIA - FORMATOS •  Click-­‐to-­‐Call   •  Click-­‐to-­‐Map  
  55. 55. MOBILE MEDIA - FORMATOS •  Click-­‐to-­‐Facebook   •  Click-­‐to-­‐AppStore  
  56. 56. MOBILE MEDIA - FORMATOS •  Expandable  banners  and  Embedded  Video  
  57. 57. Obrigado! JOAO CARVALHO (@johny) PONTOMOBI joao@pontomobi.com.br www.about.me/joaocarvalho

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