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Online Media Metrics

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Quick talk on Online Media Metrics (using Google Analytics) for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

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Online Media Metrics

  1. 1. ONLINE MEDIAMETRICS
  2. 2. ONLINE MEDIAMETRICS HOW TO MEASURE YOUR ONLINE CAMPAIGNʼS AWESOMENESS USING GOOGLE ANALYTICS
  3. 3. ONLINE MEDIAMETRICS A) REQUIREMENTS 1. WEBSITE
  4. 4. ONLINE MEDIAMETRICS A) REQUIREMENTS 1. WEBSITE 2. GOOGLE ANALYTICS SNIPPET
  5. 5. ONLINE MEDIAMETRICS A) REQUIREMENTS 1. WEBSITE 2. GOOGLE ANALYTICS SNIPPET 3. GO LIVE
  6. 6. ONLINE MEDIAMETRICS A) REQUIREMENTS 1. WEBSITE 2. GOOGLE ANALYTICS SNIPPET 3. GO LIVE & WAIT
  7. 7. ONLINE MEDIAMETRICS B) METRICS PAGEVIEWS
  8. 8. ONLINE MEDIAMETRICS B) METRICS PAGEVIEWS VISITS
  9. 9. ONLINE MEDIAMETRICS B) METRICS PAGEVIEWS VISITS UNIQUE VISITORS
  10. 10. ONLINE MEDIAMETRICS B) METRICS PAGEVIEWS VISITS UNIQUE VISITORS BROWSER
  11. 11. ONLINE MEDIAMETRICS B) METRICS PAGEVIEWS VISITS UNIQUE VISITORS BROWSER TOP CONTENT
  12. 12. ONLINE MEDIAMETRICS B) METRICS PAGEVIEWS VISITS UNIQUE VISITORS BROWSER TOP CONTENT TRAFFIC SOURCES
  13. 13. ONLINE MEDIAMETRICS ☛ C) LIVE DEMO
  14. 14. ANY QUESTIONS?

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