Content is KingTips for Spreading the Word About Your Business!                                             Joan Witte    ...
Content is KingSpread the word!• Words matter• Easy to share• Tell a story                   Dec. 19, 2012 P. 2
Words MatterTest yourself: www.wordle.net                                Dec. 19, 2012 P. 3
Easy to Share90 percent of word of mouth happens offline (Keller Fay Group)•   Be real and generous (memorable)•   Tap emo...
Tell a Story•   Beginning•   Middle•   End•   Result (the punch line)      Engage people                                 D...
www.theravenloon.com     734-646-0038
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Content is king

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This is a short 6-minute talk about how to accelerate your word-of-mouth marketing endorsements. Content is king whether it's online or offline, written or spoken!

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Content is king

  1. 1. Content is KingTips for Spreading the Word About Your Business! Joan Witte Raven Loon Communications December 19, 2012
  2. 2. Content is KingSpread the word!• Words matter• Easy to share• Tell a story Dec. 19, 2012 P. 2
  3. 3. Words MatterTest yourself: www.wordle.net Dec. 19, 2012 P. 3
  4. 4. Easy to Share90 percent of word of mouth happens offline (Keller Fay Group)• Be real and generous (memorable)• Tap emotions• Speak to 8th grade level• Lead with intrigue• Keep relevant• Story--results Dec. 19, 2012 P. 4
  5. 5. Tell a Story• Beginning• Middle• End• Result (the punch line) Engage people Dec. 19, 2012 P. 5
  6. 6. www.theravenloon.com 734-646-0038

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