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Joan effective presentation what the audience wants 0621

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Joan effective presentation what the audience wants 0621

  1. 1. Effective Presentation What the audience wants us… Joan Shi
  2. 2. Tough Interview Questions Change We Need What’s Wrong?
  3. 3. The definition of an Effective Presentation : Intellectual Power to move audience to new way of thinking and emotional power to move then to new ways of behaving.
  4. 4. The definition of an Effective Presentation : A Good Presentation delivers Content An Effective Presentation delivers Results
  5. 5. The definition of an Effective Presentation : Not to Inform But to Influence
  6. 6. The definition of an Effective Presentation : It’s not about what you said It’s about what they remembered
  7. 7. The definition of an Effective Presentation : So… It’s not about speaking It’s about Engagement
  8. 13. The Audience Wishes
  9. 14. Survey Question: Give me YOUR 3 things you wish speakers would do better, or not do at all!
  10. 15. 19 responses : Be engaging; Involve the audience; Conversation not presentation 14 responses: Do not read the slides 9 : Focus on the message; avoid lengthy self-promotion 8 : Better (more) visuals/diagrams/stats/other media 8 : Show passion; Show enjoyment; Smile; Relax 8 : Clear, simple, and useful messages and language
  11. 16. 6: Do not use Powerpoint (or “bullets”) at all 6: Do not go over time 6: More time for Q&A / Answer questions thoughtfully 5: Use stories / metaphors 5: Challenge the audience; Don’t “dumb it down” 4: Know your audience 4: Better takehome handouts (not Powerpoint slides) 3: Make your presentation fun 3: Use humor (but only if you are funny) 2: Answer “what’s in it for me” 16 other responses which didn’t “match up” with others, such as “ be confident “, “ practice “, and (one that I’ll certainly remember) “ Don’t wear ties with horrible patterns and mismatched colors “
  12. 17. Be engaging; Involve the audience; Conversation, not presentation
  13. 18. <ul><ul><li>Non-Delivery </li></ul></ul><ul><ul><li>Delivery </li></ul></ul>
  14. 19. <ul><ul><li>No delivery can save a presentation that has a poor content. </li></ul></ul>
  15. 20. <ul><li>Personalize your presentation </li></ul><ul><li>Prepare outstanding content </li></ul><ul><ul><ul><li>Strong Point of View </li></ul></ul></ul><ul><ul><ul><li>Strong Opening and Closing </li></ul></ul></ul><ul><ul><ul><li>The Three “S” Advantage </li></ul></ul></ul><ul><li>3. Use superior organization </li></ul>
  16. 21. Personalize your presentation by knowing your audience
  17. 25. Beliefs Concerns Expectations… on me Dispositions – Right?
  18. 28. To make that roadmap I should Inform Persuade Motivate Inspire
  19. 29. Tailor for your audience
  20. 30. <ul><li>Personalize your presentation </li></ul><ul><li>Prepare outstanding content </li></ul><ul><li>Use superior organization </li></ul>
  21. 31. 1. Strong Point of View
  22. 32. Tough Interview Questions
  23. 33. Tough Interview Questions
  24. 35. Martin Seligman’s interview with CNN
  25. 36. What you deliver is not the information but your understanding of the information
  26. 38. This is NOT …
  27. 39. This is…
  28. 40. This is…
  29. 41. This is…
  30. 42. This is…
  31. 45. You have to know you own message and where it going. Many speakers don’t know their message strongly, clearly and concisely enough and that’s the main reason why audience cannot follow. -- Craig Valentine, 1999 world champion of public speaking
  32. 47. 2. Powerful Beginning and Endings
  33. 52. The first The recent Open Strong Close Strong
  34. 53. Open Strong Close Strong 25 % impact
  35. 54. Open Strong 90 second to engage with your audience
  36. 55. Step 2 Structure: To get a clear head (continued)
  37. 57. End your speech with an attitude not a platitude. A Bang!!!
  38. 58. End Your Speech on a High Note <ul><li>Bookend Closing - refer back to your opening, reiterate the message you want your audience to remember </li></ul><ul><li>Challenge Closing - Challenge your audience to apply what you have told them in the speech. </li></ul><ul><li>Repetitive Closing – Find a phrase and structure it in a repetitive format that strikes the cadence of a drummer, building to a crescendo ending of a motivational speech </li></ul><ul><li>Sing Song Closing - Ask the audience to repeat a phrase that you used several times in your speech. </li></ul><ul><li>Call-back Closing - Refer back to a story you told where some activity was not fully completed. </li></ul><ul><li>Quotation Closing </li></ul>
  39. 59. 3. The Three “S” Advantage
  40. 60. S tory (Hey, You, See, So) S timulation (Exercise) S ummary of Scientific Evidence (Statistics)
  41. 61. Conversational Presentation
  42. 62. 1. Always be talking to someone 2. Talk to one person at a time – spend a few moments with this person. 3. Imagine that you’re having a one-on-one conversation with that person. Let the other people in the room disappear from your consciousness for that time.
  43. 63. <ul><li>Personalize your presentation </li></ul><ul><li>Prepare outstanding content </li></ul><ul><li>Use superior organization </li></ul>
  44. 64. Exercise Time
  45. 66. A superior organization helps the audience Understand and Remember the content more effectively.
  46. 67. <ul><li>Tell them, tell them and tell them - Numbering and grouping points, Acronym – 按字母缩写 </li></ul><ul><li>Problem and solution </li></ul><ul><li>Issue and action </li></ul><ul><li>Opportunity and leverage </li></ul><ul><li>Form and function </li></ul><ul><li>Feature and benefits </li></ul><ul><li>Cause and effect </li></ul><ul><li>Argument and clarification </li></ul><ul><li>Compare and contrast </li></ul><ul><li>Advantages VS Disadvantages </li></ul><ul><li>Chronological </li></ul><ul><li>Spatial </li></ul>
  47. 68. Tough Interview Questions
  48. 71. Tough Interview Questions Survey Question: Give me YOUR 3 things you wish speakers would do better, or not do at all!
  49. 72. Tough Interview Questions 6: Do not use Powerpoint (or “bullets”) at all 6: Do not go over time 6: More time for Q&A / Answer questions thoughtfully 5: Use stories / metaphors 5: Challenge the audience; Don’t “dumb it down” 4: Know your audience 4: Better takehome handouts (not Powerpoint slides) 3: Make your presentation fun 3: Use humor (but only if you are funny) 2: Answer “what’s in it for me” 16 other responses which didn’t “match up” with others, such as “ be confident “, “ practice “, and (one that I’ll certainly remember) “ Don’t wear ties with horrible patterns and mismatched colors “
  50. 73. Tough Interview Questions <ul><li>Personalize your presentation </li></ul><ul><li>Prepare outstanding content </li></ul><ul><ul><li>Strong Point of View </li></ul></ul><ul><ul><li>Strong Opening and Closing </li></ul></ul><ul><ul><li>The Three “S” Advantage </li></ul></ul><ul><li>3. Use superior organization </li></ul>
  51. 77. Complex back to simple
  52. 82. Set Your Stage Practice makes perfect
  53. 83. Thank You and Good Luck [email_address]

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