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Managing Stakeholders

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Presents an easy-to -understand approach for managing multiple project stakeholders.

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Managing Stakeholders

  1. 1. Managing stakeholder relations<br />Joan Starr, @joan_starr<br />California Digital Library<br />
  2. 2. Managing stakeholder relations<br />A stakeholder is…<br />a person, group or authority who is involved in or may be affected by project activities (i.e. has a ‘stake’ in the project). <br />
  3. 3. Managing stakeholder relations<br />A stakeholder can…<br />act against the project if his/her needs<br />are not considered.<br />
  4. 4. Managing stakeholder relations<br />Low (or late) stakeholder involvement can lead to unpleasant surprises:<br />Last-minute new requirements<br />Political booby traps<br />Foot-dragging during implementation<br />
  5. 5. Managing stakeholder relations<br />The solution:<br />Regular communication<br />Structured participation<br />
  6. 6. Managing stakeholder relations<br />Step 1: Identify the project’s stakeholders:<br />Internal to your immediate organization<br />Part of your larger community<br />External constituencies<br />
  7. 7. Managing stakeholder relations<br />Step 2: Determine the stakeholders from whom you would accept a request (or demand) for change.<br />
  8. 8. Managing stakeholder relations<br />Step 2: Determine the stakeholders from whom you would accept a request (or demand) for change.<br />These are your primary stakeholders.<br />
  9. 9. Managing stakeholder relations<br />Step 3: Establish a plan for regular communication with the primary stakeholders.<br />
  10. 10. Managing stakeholder relations<br />Step 3: Establish a plan for regular communication with the primary stakeholders.<br />The plan must:<br /><ul><li>accommodate two-way exchange;
  11. 11. and be optimized for the capacities and circumstances of the primary stakeholders.</li></li></ul><li>Managing stakeholder relations<br />Step 3: Establish a plan for regular communication with the primary stakeholders.<br />For example:<br /><ul><li>Periodic status reports;
  12. 12. Regular conference calls and web presentations;
  13. 13. On-site visits and demonstrations.</li></li></ul><li>Managing stakeholder relations<br />Step 4: In your project plan, build in meaningful tasks that involve stakeholders. <br />
  14. 14. Managing stakeholder relations<br />Step 4: In your project plan, build in meaningful tasks that involve stakeholders. <br />For example:<br /><ul><li>Kick-off meeting participation;
  15. 15. Requirements gathering activities;
  16. 16. Steering group to arbitrate scope changes;
  17. 17. User acceptance testing.</li></li></ul><li>Managing stakeholder relations<br />Remember: The larger and more complicated your project, the more attention you need to pay to communication and stakeholder involvement.<br />

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