Bunnings - Social Media & Recruitment

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Social Media presentation for Bunnings National HR conference. How to use Social Media to attract & find talent. Also, creating a strong employer brand.

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  • Social media is not exclusive to one department.Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.
  • Social media is not exclusive to one department.Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.
  • Social media is not exclusive to one department.Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.
  • Bunnings - Social Media & Recruitment

    1. 1. Using Social Media to attract & find talent.<br />By Samantha Bell & Joanne Spain.<br />1<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    2. 2. What is Social Media?<br />A place on the internet where people share thoughts & ideas, connect with others, ask questions and have conversations about...<br />brands <br />products<br />services<br />work<br />industries<br />life<br />2<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    3. 3. It’s kind of like word-of-mouth.<br />(Except amplified!) <br />Word spreads to many people, very quickly.<br />3<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    4. 4. Recruitment and Social Media.<br />Examples of recruitment-related conversations.<br />advertising <br />job seeking<br />great places <br />to work<br />4<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    5. 5. What role does Social Media play in attracting talent?<br />Your people are your marketers.<br />Employees are brand ambassadors.<br />Brand management is no longer about what you say you are, it’s about who you are.<br />Current employees are one of the most widely used sources of information about organisations for candidates.<br />5<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    6. 6. Who does it well?<br />Recruitment + Social Media<br />Employees are brand ambassadors<br />(authentic) <br />Twitter leader board<br />(building the brand’s network / audience)<br />CEO is winning<br />A blog by employees talking about work. <br />(celebrating company culture)<br />6<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    7. 7. Who does it well?<br />Recruitment + Social Media<br />The CEO is here: blog, twitter, linkedin<br />(open company culture + demonstrates thought leadership)<br />A strong company-level social media presence<br />(more places to spread positive word-of-mouth)<br />Employee referral widget<br />(encourages involvement)<br />Employees have impressive online profiles:<br />blog, twitter, linkedin<br />(promote quality of company’s talent)<br />7<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    8. 8. Worried about staying in control?<br />8<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    9. 9. Your view of Social Media.<br />9<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    10. 10. More comfortable with this?<br />10<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    11. 11. Having a Social Media strategy helps; <br />Here are some tips:<br />Provide training. You wouldn’t give a teenager keys to the car - if they hadn’t yet been taught to drive.<br />Have the basics right. Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).<br />Empower the voices of Bunning&apos;s employees with simple guidelines.Be real, add value and don’t say anything that would embarrass your mum<br />Monitor Social Media sites. <br />Have people ready to act on negative comments.<br />Internally promote successes & provide insight.<br />11<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    12. 12. What Bunnings looks like today:<br />Search results showing Bunnings employees talking about work.<br />12<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    13. 13. Imagine what it could look like:<br />Advertise for roles to the wider network.<br />Bunnings: Know someone great who’d like to work at Bunning’s NEW STORE in Wagga Wagga? <br />Trish: We’re looking for a great tradesperson to join our team. Come join the fun!www.bunnings.com.au/trades<br />Employee leader board<br />Join the fun, work at Bunnings!<br />Promoting great company culture<br />A company culture that people talk about<br />BunningsRosehill:team had another win today - plumber @TimJones is joining our team! Stay tuned for his workshops! <br />+ so much more!<br />Roger: Had a great day at work today. Love happy customers at Bunnings<br />TanjTwitter rank #2(87,343 followers)<br />RogerTwitter rank #3(24,227 followers)<br />SimoneTwitter rank #4(11,934 followers)<br />HarryTwitter rank #5(10,234 followers)<br />LataTwitter rank #6(9,873 followers)<br />NathanTwitter rank #1(3,987 followers)<br />FrankTwitter rank #1(101,987 followers)<br />13<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    14. 14. What can you do?<br />Visitwww.search.twitter.com<br />Have a go at searching for key words, it works just like Google!<br />Think about what types of things people would be saying...<br />Some ideas:<br />“Bunnings”<br />“love my job” <br />“New Years resolution new job”<br />“looking for retail job”<br />“looking for retail work” <br />14<br />www.samanthabell.com.auΙwww.joannespain.com<br />
    15. 15. Attract & find your talent.<br />Thank you!<br />Samantha Bell & Joanne Spain.<br />Social Media Strategy Ι Public Speaking Ι Training<br />Follow us on twitter: @samanthabell1 & @joannespain<br />www.samanthabell.com.auΙwww.joannespain.com<br />Sam: 0408 387 160 Ι Joanne: 0411 137 925<br />15<br />

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