Joanne Black

San Francisco Bay Area, CA United States

30-Year Sales Expert, Author, Helping Sales Teams Convert Prospects More Than 50% of the Time With Referral Selling

Education

If increasing qualified sales leads is your #1 priority, then you recognize that lead generation without qualified prospects is worthless. You have a huge competitive advantage when you get in before a prospect recognizes a need, and you shape their vision. How do you get in? With a referral introduction from someone your sales prospect knows and trusts. Referred prospects convert well more than 50 percent of the time, while collapsing your sales process, reducing your cost of sales, and outsmarting the competition. Sound simple? It is. But it's not so easy--otherwise every competitive, astute, sales leader would invest in a referral sales strategy, build referral skills with a sales t...