Marketing for Mexico Capstone Preso V3 July2011


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Capstone specializes in providing brand design, integration and content marketing for Fortune 1,000 > hospitality, tourism, real estate industries. Recently opened an office in Cabo San Lucas — Enjoy!

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Marketing for Mexico Capstone Preso V3 July2011

  1. 1. Lifestyle Marketing.The Choice is Theirs’<br />Marketing for the hospitality<br />and real estate industries.<br />
  2. 2. Lifestyle Choices<br />As consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer, with the right message, in the right time and place— and being able to understand the direct sales impact of those efforts.<br />
  3. 3. Create Qualified Leadswith the right communication<br />Internet <br />Social Media <br />eMail<br />Newsletter<br />Video<br />Events<br />Direct Mail<br />Call Chase<br />Front of Mind. (If you aren’t, your competition will)<br />
  4. 4. Are You Social?<br />“Social networking will continue to alter not just the global online landscape, but the consumer experience at large.”<br />
  5. 5. Video Drives Traffic<br />More Americans are using video sharing sites — and they are doing so more frequently.  As of May 2011, 71% of online adults reported watching videos on a video sharing site.<br />CostaBaja<br />Club Campestre<br />Puerto Los Cabos<br />Welk Resorts<br />
  6. 6. Mobile Friendly for People On the Go<br />83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone.<br />
  7. 7. Capstone Studios, Inc.Get Results. Guaranteed.<br />US-based marketing, public relations, media, and marketing firm specializing in real estate, travel, hospitality, and lifestyle clientele. <br />Now, conveniently located in Los Cabos! Hands-on local presence and full-service marketing and public relations programs. <br />
  8. 8. Capstone Studios, Inc.Get Results. Guaranteed.<br />Regarded as specialists in lifestyle branding for the hospitality and real estate industries.<br />The benefits for hotels, resorts, major corporations, real estate and real estate developments are unparalleled.<br />Clientele includes Fortune 500 companies.<br />Hands on approach with up to date research on consumer behavior and research.<br />
  9. 9. Services with Tiered Solutions<br /><ul><li>Consulting & Marketing Research
  10. 10. Identity Design
  11. 11. Websites & Internet Marketing
  12. 12. Social Media
  13. 13. Lead Generation Campaigns
  14. 14. Sales Center & Environmental Design
  15. 15. Public Relations
  16. 16. Advertising & Direct Response
  17. 17. eMarketing (email, newsletters, sweepstakes)
  18. 18. HD Video Production & Streaming Rich Media Applications
  19. 19. Collateral</li></li></ul><li>Capstone Studios, Inc.A Partner. Not a Vendor.<br />When working with Capstone Studios, we learn your business inside out and become an extension of your team.<br />We pride ourselves in being accessible.<br />Each client, each project and each individual is extremely important to us. <br />Success is when clients are thrilled with the results.<br />We tend to retain our clients for years because of the trusted relationship we build.<br />
  20. 20. Partners<br />John Taylor Dismukes<br />After graduating from Art Center College of Design, John quickly made a name in the music and entertainment industries. His original works have graced the covers of numerous albums for rock legends such as The Grateful Dead, Megadeath, Foreigner, and Steppenwolf and blockbuster movies from Star Wars, Mad Max Jurassic Park, to Spiderman and Avatar, John’s work is seen around the globe. John is considered to be a pioneer of digital imaging techniques. <br />
  21. 21. Partners<br />Jo-Anne Redwood<br />Also an Alumnus of Art Center, Jo-Anne launched her career working under Walter Landor whom many consider the pioneer in branding. After a successful career in the entertainment field, she launched Capstone Studios focusing on Fortune 500 companies in the technology, real estate and travel industries. She is sought out for speaking engagements and serves as council on NAHB, 55+ Housing, and the Building Industry Association as well being an active participant in several Mexico-related associations including MREC, Mexico Chamber of Commerce, Perspectives, ii and RCI.<br />
  22. 22. Partners<br />Seth Romans<br />A USC graduate in Creative Writing and English Literature, Seth worked at Warner Bros. and MGM Studios. His writing ability, leadership skills and natural marketing senses allowed him an opportunity to head the Home Entertainment division and launch a new product called a “DVD” for MGM Studios. Seth expanded his career options when he moved to Los Cabos a decade where he earned a reputation for having one of the best marketing minds and an expert in marketing Mexican tourism markets specializing in developing Lead Generation campaigns for American buyers.<br />
  23. 23. Identity Design<br />
  24. 24. Web & Interactive<br />
  25. 25. Internet<br />Savvy<br /><ul><li>Latest web standards and technologies
  26. 26. Social Media Campaigns
  27. 27. Graphic design and interactive, streamed 
media production
  28. 28. Search engine optimization
  29. 29. Internet marketing strategies
  30. 30. Comprehensive analytics and detailed reporting</li></li></ul><li>eMail Strategies, Blogs & Social Media<br />Content Development<br />30% - 75% Click-through rates<br />Mailing list acquisition<br />Graphic design & HTML<br />Detailed monitoring and reporting<br />Newsletters and travel promotions<br />News releases and public relations communication<br />
  31. 31. Brand ExtensionsIdentity, Packaging,& Merchandising<br />
  32. 32. Print &<br />Collateral<br /><ul><li>Magazine advertisement
  33. 33. PR articles & content
  34. 34. Brochures and direct mail
  35. 35. Newsletters (on and offline)
  36. 36. Promotional & 
merchandising items</li></li></ul><li>Engaging, Beauty & Testimonial Videos<br /><ul><li>Award-winning creative direction and cinematography
  37. 37. State-of-the-art equipment and technology
  38. 38. HD and Blu-Ray authoring
  39. 39. Internet optimization (YouTube, webdeployment, etc.)
  40. 40. Multi-languageand subtitle support</li></li></ul><li>Traditional Print Support<br />
  41. 41. Sales Centers, Kiosks & Signage<br />
  42. 42.
  43. 43. Consumers Have Choices.Help Them Pick You.<br />
  44. 44. Contact Us<br />USA ~ Jo-Anne Redwood<br />+ 949-888-9911 (main)<br />+ 213-716-6087 (cell USA)<br />+ 949-444-4032 (Cell MX)<br /><br /><br /><br />Social Media<br />@joanneredwood<br />@capstonestudios<br />@TweetsMexico<br /><br />Also on YouTube, LinkedIn & Google+<br />Mexico ~ Seth RomansVP Latin America> BiLingual<br />Phone:> 624-142-5577> 624-142-3737 > Cell: 624-191-2179<br />eMail<br /><br />Social Media<br />@capstonestudios<br />@TweetsMexico<br /><br />Also on YouTube, LinkedIn & Google+<br />