Medialiteracyoelmasummerworkshop 130619161214-phpapp01


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Medialiteracyoelmasummerworkshop 130619161214-phpapp01

  1. 1. Media LiteracyMedia Literacy Frank W. BakerFrank W. Baker media ed consultantmedia ed consultant Twitter @fbakerTwitter @fbaker June 19, 2013
  2. 2. ““Visual media areVisual media are redefining what itredefining what it means to developmeans to develop the tools ofthe tools of literacy toliteracy to understand aunderstand a changing world…”changing world…”
  3. 3. 77% of educators believe developing students’ literacy is77% of educators believe developing students’ literacy is one of the most important parts of their jobone of the most important parts of their job Source: Remodeling Literacy Learning: Making Room for What Works
  4. 4. ““Today’s students are not beingToday’s students are not being equipped with the criticalequipped with the critical thinking and analysis skills theythinking and analysis skills they need to successfully navigate ourneed to successfully navigate our media-saturated environment.”media-saturated environment.” Source:
  6. 6. TEXTTEXT LITERACYLITERACY more than words on a pagemore than words on a page
  7. 7. Rethinking What Reading MeansRethinking What Reading Means In the 21st CenturyIn the 21st Century
  8. 8. It’s called TransliteracyIt’s called Transliteracy
  9. 9. TransliteracyTransliteracy ““ the ability to read, write andthe ability to read, write and interact across a range of platforms,interact across a range of platforms, tools and media from signing andtools and media from signing and orality through handwriting, print,orality through handwriting, print, TV, radio and film, to digital socialTV, radio and film, to digital social networks.”networks.”
  10. 10. Critical ChallengeCritical Challenge “Faculty training still“Faculty training still does not acknowledgedoes not acknowledge the fact thatthe fact that digitaldigital media literacymedia literacy continues its rise incontinues its rise in importance as a keyimportance as a key skill in every disciplineskill in every discipline and profession.”and profession.”
  11. 11.
  12. 12. Who is responsible forWho is responsible for teaching media literacy?teaching media literacy?
  13. 13. What is “media literacy”?What is “media literacy”?
  15. 15.  collaborationcollaboration  communicationcommunication  responsibilityresponsibility  independenceindependence  confidenceconfidence  teamworkteamwork  support youth voicessupport youth voices  share w/ audiencesshare w/ audiences  critical thinking/critical thinking/ problem solvingproblem solving  creativity/innovationcreativity/innovation  communicationcommunication  collaborationcollaboration Student Benefits of Media ArtsStudent Benefits of Media Arts Source: Source:
  16. 16. Source:Source: Media Literacy Resource Guide, Ministry of Education Ontario, 1997Media Literacy Resource Guide, Ministry of Education Ontario, 1997 ““ Media literacy is concerned with helpingMedia literacy is concerned with helping students develop an informed and criticalstudents develop an informed and critical understanding of the nature of mass media,understanding of the nature of mass media, thethe techniquestechniques used by them, and theused by them, and the impact of these techniques.impact of these techniques. More specifically, it is education that aims toMore specifically, it is education that aims to increase the students' understanding andincrease the students' understanding and enjoyment ofenjoyment of how the media work, howhow the media work, how they produce meaning, how they arethey produce meaning, how they are organized,organized, andand how they constructhow they construct realityreality.. Media literacy also aims to provide studentsMedia literacy also aims to provide students with the ability towith the ability to create media productscreate media products. ". "
  17. 17.
  18. 18. Our World is MORE VisualOur World is MORE Visual
  19. 19. TelevisionTelevision (now available via more media/tech)(now available via more media/tech)
  20. 20. The MoviesThe Movies
  21. 21. Students Make, Take, ShareStudents Make, Take, Share Photos/VideosPhotos/Videos 83% of American teens take pictures with their cell phones (Pew)
  22. 22. Social Media-Increasingly VisualSocial Media-Increasingly Visual
  23. 23. Even Our Phones are VisualEven Our Phones are Visual
  24. 24. Challenges/OpportunitiesChallenges/Opportunities #1 Students view media passively#1 Students view media passively #2 If it’s on a screen, they tend to#2 If it’s on a screen, they tend to believe itbelieve it #3 Most educators have not been#3 Most educators have not been trained in media literacy educationtrained in media literacy education #4 Textbooks ignore media as texts;#4 Textbooks ignore media as texts; most libraries contain few resourcesmost libraries contain few resources
  25. 25. ““ images … haveimages … have the potential tothe potential to communicatecommunicate at least asat least as efficiently andefficiently and effectively aseffectively as printed wordsprinted words alone.”alone.”
  26. 26. ““Most of us are bombarded byMost of us are bombarded by persuasive imagery whilepersuasive imagery while not exactlynot exactly schooled in visual literacyschooled in visual literacy a lot ofa lot of this messaging skips right past thethis messaging skips right past the messaging filter and goes directlymessaging filter and goes directly into our heads.”into our heads.” Bag New NotesBag New Notes a blog about visual literacy & newsa blog about visual literacy & news
  27. 27. (ELA)
  28. 28. SocialSocial StudiesStudies HealthHealth ArtArt Mass mediaMass media PropagandaPropaganda Media/politicsMedia/politics PrimaryPrimary sourcessources (images)(images) ATODATOD advertising &advertising & marketingmarketing techniquestechniques Visual literacyVisual literacy
  29. 29. What is “close reading”?What is “close reading”?
  30. 30. What is “close reading”?What is “close reading”? Detective (asking questions)= Emphasis: observation, evidence
  31. 31. What is “close reading”?What is “close reading”?  When close reading a media text,When close reading a media text, you deconstruct (take apart) the textyou deconstruct (take apart) the text byby analyzinganalyzing the way differentthe way different elementselements are used to createare used to create meaning.meaning.  In order to “close read” a text, it isIn order to “close read” a text, it is necessary to understand thenecessary to understand the particularparticular media languagemedia language used.used.
  32. 32. Media LanguageMedia Language Media language encompasses allMedia language encompasses all the waysthe ways in which media text is constructedin which media text is constructed toto communicate with an audience, throughcommunicate with an audience, through verbal, visual, aural languageverbal, visual, aural language (e.g. lighting, layout, shots, typography,(e.g. lighting, layout, shots, typography, images, sound).images, sound). Source:
  33. 33. Frank Baker’s ApproachFrank Baker’s Approach Visual LiteracyVisual Literacy (reading images)(reading images) Advertising LiteracyAdvertising Literacy (reading ads)(reading ads) Moving Image LiteracyMoving Image Literacy (reading(reading video/film)video/film)
  34. 34. Visual LiteracyVisual Literacy
  35. 35. Arts advocates have echoed this recommendation, emphasizing the idea that visual literacy is a component of overall literacy, and that responding thoughtfully and critically to a painting, film, or performance hones the same skills of analysis and interpretation that are strengthened by the close reading of a text. (Zuckerman, 2012; Munson, 2012). Source: The Arts & Common Core
  36. 36. entire chapter onentire chapter on visual literacy available onlinevisual literacy available online
  37. 37. Visual LiteracyVisual Literacy  Grade 6Grade 6 Analyze in detail how a key individual, event, orAnalyze in detail how a key individual, event, or idea is introduced,idea is introduced, illustratedillustrated, and elaborated in a, and elaborated in a texttext  Grade 9-10Grade 9-10 Analyze the representation of a subject or a keyAnalyze the representation of a subject or a key scene in two differentscene in two different artistic mediumsartistic mediums, including, including what is emphasized or absent in each treatmentwhat is emphasized or absent in each treatment
  38. 38. Visual LiteracyVisual Literacy
  39. 39. ““Teachers must value,Teachers must value, draw attention to, anddraw attention to, and explore illustrationsexplore illustrations and artistic devicesand artistic devices illustrators utilize toillustrators utilize to facilitate visualfacilitate visual literacy ….”literacy ….” Source: Picture This: Visual Literacy as a Pathway to Character Understanding, Reading Teacher, November 2012
  40. 40. From: Critical Thinking, Reading, and Writing: A Brief Guide to Argument
  41. 41.
  42. 42. Jack & The Beanstalk
  43. 43. “Migrant Mother” by Dorothea Lange
  44. 44. “Picturing America” Teacher Guide “Migrant Mother” by Dorothea Lange
  45. 45. “Mount Williamson (CA)” by Ansel Adams
  46. 46. Investigating ImagesInvestigating Images
  47. 47. ““Polioptics: The Art and Science of How We ArePolioptics: The Art and Science of How We Are Influenced By Image and Imagemakers”Influenced By Image and Imagemakers” by Josh Kingby Josh King
  48. 48. ActivityActivity 1.1. Each group receives an imageEach group receives an image 2.2. Using theUsing the Photo Analysis WorksheetPhoto Analysis Worksheet,, complete it in the allotted timecomplete it in the allotted time 3. Be prepared to3. Be prepared to share your observationsshare your observations if/when Frank calls on youif/when Frank calls on you link to images
  49. 49. Graphic NovelsGraphic Novels
  50. 50. Questions/BreakQuestions/Break
  51. 51. AdvertisingAdvertising
  52. 52.
  53. 53. Photo taggingPhoto tagging (in-image ads)(in-image ads)
  54. 54. How many products can you identify based on ONE letter?
  55. 55. AdvertisingAdvertising College and Career Readiness Anchor Standards for Reading “Delineate and evaluate the argument and specific claims in a text, including the validity of the reasoning as well as the relevance and sufficiency of the evidence.” Speaking & Listening Standards (Grade 8) “Analyze the purpose of information presented in diverse media and formats (e.g., visually, quantitatively, orally) and evaluate the motives (e.g., social, commercial, political) behind its presentation.”
  56. 56. Encouraging students toEncouraging students to think like advertisersthink like advertisers  Who is my audience? (demographic)Who is my audience? (demographic)  What media do they attend to?What media do they attend to?  How do I get my product/service inHow do I get my product/service in front of their eyes?front of their eyes?  What design technique will beWhat design technique will be appealing, attractive and persuasive?appealing, attractive and persuasive?  What high profile person or event canWhat high profile person or event can I associate with? (Super Bowl)I associate with? (Super Bowl)  What’s the best way to reach them?What’s the best way to reach them?  How can I get them to commit (buy)?How can I get them to commit (buy)?
  57. 57. What ads promise…What ads promise…  HealthHealth  WealthWealth  LoveLove  HappinessHappiness  SecuritySecurity  EscapeEscape  RelaxationRelaxation  CoolCool  FriendshipFriendship  WarmthWarmth  SafetySafety  AdventureAdventure  CompanionshipCompanionship  EntertainmentEntertainment  SavingsSavings  ComfortComfort
  58. 58. How to “read” an adHow to “read” an ad
  59. 59. Source: Children’s Media Project
  60. 60. Source: Children’s Media Project
  61. 61. How to “read” an adHow to “read” an ad Frank’s Recommended ApproachFrank’s Recommended Approach  Read every word on the pageRead every word on the page  Make note of any unknown wordsMake note of any unknown words or phrasesor phrases  Make a list of every imageMake a list of every image  Consider: layout, design, colorConsider: layout, design, color
  62. 62.  SloganSlogan  NarrativeNarrative  ColorColor  POVPOV  PowerPower  Techniques ofTechniques of persuasionpersuasion  LayoutLayout  SubtextSubtext  EyeEye MovementMovement
  63. 63.  WhoWho createdcreated the ad?the ad?  What is theWhat is the purposepurpose??  WhatWhat techniquestechniques grab yourgrab your attention?attention?  What isWhat is omittedomitted??  Who is theWho is the audienceaudience??  WhereWhere was thewas the ad published?ad published?
  64. 64. Ad Topics for InstructionAd Topics for Instruction  AdvergamingAdvergaming  AlcoholAlcohol  CelebrityCelebrity  CosmeticsCosmetics  Credit CardsCredit Cards  DietingDieting (weight loss)(weight loss)  Junk FoodJunk Food  MoviesMovies (Oscars)(Oscars)  ParodyParody  PoliticsPolitics  Prescription DrugsPrescription Drugs  Product PlacementProduct Placement  PSAPSA  Sexual MessagesSexual Messages  SportsSports (Super Bowl)(Super Bowl)  Tobacco productsTobacco products  ToysToys
  65. 65. VoiceThreadVoiceThread Source:Source:
  66. 66. CommercialsCommercials Cell Phone CommercialCell Phone Commercial First, Close your eyes and listen.First, Close your eyes and listen. After, write down everything youAfter, write down everything you heard.heard.
  67. 67. This is included in one of my on-line lesson plans.
  68. 68. Pre Viewing QuestionsPre Viewing Questions 1. What is the location?1. What is the location? 2. What time of day?2. What time of day? 3. What role does the3. What role does the music play?music play? 4. Notice expressions4. Notice expressions of the customer/cashierof the customer/cashier 5. What is omitted?5. What is omitted? 6. What is implied?6. What is implied? VISAVISA CHECKCARDCHECKCARD ADAD
  69. 69. BREAKBREAK
  70. 70. Moving ImagesMoving Images
  71. 71. PSA ProductionPSA Production
  72. 72. Film is related to..Film is related to.. TheatreTheatre PaintingPainting LiteratureLiterature settingsetting designdesign lightinglighting costumecostume voicevoice music/sfxmusic/sfx lineline compositioncomposition shapeshape texturetexture lightlight colorcolor rhythmrhythm scale/proportionscale/proportion illusion ofillusion of space/depth/unityspace/depth/unity narrativenarrative charactercharacter settingsetting symbolismsymbolism metaphormetaphor Source: Flicks Studying Film As Text
  73. 73. Film is related to STEM….Film is related to STEM….
  74. 74. Art of AnimationArt of Animation
  75. 75. The Language(s) of FilmThe Language(s) of Film tools & techniques which imply meaningtools & techniques which imply meaning
  76. 76. The Language(s) of FilmThe Language(s) of Film tools & techniques which imply meaningtools & techniques which imply meaning  CamerasCameras  LightsLights  AudioAudio  Post-production (editing, sfx, etc)Post-production (editing, sfx, etc)  Set designSet design  Actors: expressions; body language;Actors: expressions; body language; costume; makeupcostume; makeup
  77. 77. Language of FilmLanguage of Film Academy Awards CategoryAcademy Awards Category Cameras; LightsCameras; Lights Cinematography; DirectingCinematography; Directing AudioAudio Music; Sound Editing; Sound MixingMusic; Sound Editing; Sound Mixing Set DesignSet Design Production DesignProduction Design Post ProductionPost Production Film Editing; Visual EffectsFilm Editing; Visual Effects ActorsActors Best Actor, Best ActressBest Actor, Best Actress Supporting Actor; Supporting ActressSupporting Actor; Supporting Actress Costume Design; Makeup &Costume Design; Makeup & HairstylingHairstyling
  78. 78. “Anna Karenina” Oscar for Costume Design “Life of Pi” Oscars for Cinematography/ Visual Effects/Directing “Les Misérables” Oscars: Makeup,Hairstyle/Sound Mixing “Zero Dark Thirty”/”Skyfall” Oscars: Sound Editing
  79. 79. Your Favorite Film?Your Favorite Film?  Spend a few minutes writing aSpend a few minutes writing a paragraph about a memorable sceneparagraph about a memorable scene from your favorite filmfrom your favorite film  Be prepared to shareBe prepared to share
  80. 80. “To Kill A Mockingbird,” (Universal, 1962)
  81. 81. Questions Students Should ConsiderQuestions Students Should Consider  What is theWhat is the purposepurpose of the film and how is itof the film and how is it structured to suit this purpose?structured to suit this purpose?  WhatWhat devicesdevices are used to engage the audience?are used to engage the audience?  What do you think theWhat do you think the central character(s)central character(s) isis feeling at key points and how has the filmmakerfeeling at key points and how has the filmmaker shown the audience their point of view?shown the audience their point of view?  What is theWhat is the settingsetting and why do you think theand why do you think the filmmaker chose it?filmmaker chose it?  What do you think isWhat do you think is the messagethe message of the film andof the film and how has it been communicated?how has it been communicated?  How does theHow does the soundtrack affectsoundtrack affect your viewing ofyour viewing of certain sequences in the film?certain sequences in the film?
  82. 82. CC.7.R.L.7 Integration of Knowledge & IdeasCC.7.R.L.7 Integration of Knowledge & Ideas  Compare and contrast a story, drama, or poemCompare and contrast a story, drama, or poem to its audio, filmed, staged, or multimediato its audio, filmed, staged, or multimedia version,version, analyzing the effects ofanalyzing the effects of techniquestechniques unique to each medium (e.g.,unique to each medium (e.g., lighting, sound, color, or camera focuslighting, sound, color, or camera focus and anglesand angles in a film).in a film). CC.8.R.L.7 Integration of Knowledge & IdeasCC.8.R.L.7 Integration of Knowledge & Ideas  Analyze the extent to which a filmed or liveAnalyze the extent to which a filmed or live production of a story or drama stays faithful toproduction of a story or drama stays faithful to or departs from the text or script,or departs from the text or script, evaluatingevaluating the choice made by the directorthe choice made by the director or actorsor actors..
  83. 83. Lesson Plan: Creating A Floor PlanLesson Plan: Creating A Floor Plan for "To Kill A Mockingbird"for "To Kill A Mockingbird" Courtroom SceneCourtroom Scene
  84. 84. How to “read” a filmHow to “read” a film Close reading involvesClose reading involves “deconstructing” the text and in film“deconstructing” the text and in film that means understanding filmthat means understanding film terminology.terminology.
  85. 85. sound, camera angle, design, editing
  86. 86. the way language is used: both written and spoken
  87. 87. are like codes within the narrative
  88. 88. Beginning, middle and end
  89. 89. protagonist, antagonist, heroine, authoritative, helper, mentor
  90. 90. opposing forces (theory)
  91. 91. Roger Ebert, film critic advocated frame analysis
  92. 92. “Casablanca” (1942)
  93. 93. ActivityActivity
  94. 94. How Films CommunicateHow Films Communicate
  95. 95. How Films CommunicateHow Films Communicate Costumes Expressions Lighting Camera Angles
  96. 96. Rule-of-thirds Camera Focus Color Symbolism Lighting “To Kill A Mockingbird” “Citizen Kane” “Pleasantville” “The Wizard of Oz”
  97. 97. Great Gatsby: CostumesGreat Gatsby: Costumes
  98. 98. May 17, 2013
  99. 99. In what ways does the directorIn what ways does the director make the scene appear authentic?make the scene appear authentic?
  100. 100. Movies As History?Movies As History?
  101. 101. Adaptations:Adaptations: From Page to ScreenFrom Page to Screen
  102. 102. Group 1Group 1 Storyboard from POV of store managerStoryboard from POV of store manager Group 2Group 2 Storyboard from POV of Opal (girl)Storyboard from POV of Opal (girl) Group 3Group 3 Storyboard from POV of the dogStoryboard from POV of the dog
  103. 103. Grocery Store SceneGrocery Store Scene
  104. 104.
  105. 105. From the DVD: Harry Potter & The Order of the Phoenix
  106. 106. BREAKBREAK
  107. 107. Recommended TextsRecommended Texts
  108. 108. Free Disney iBookFree Disney iBook
  109. 109. ResourcesResources Working HollywoodWorking Hollywood
  110. 110. ResourcesResources
  111. 111. ResourcesResources Streaming Video Clips for Teaching About Media Apps For Teaching Media
  112. 112. Media LiteracyMedia Literacy Frank W. BakerFrank W. Baker media ed consultantmedia ed consultant Twitter @fbakerTwitter @fbaker June 19, 2013